Trends in Enterprise Architectures

From Client to the Cloud

Adam Gross
VP Platform Technology
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Changing materials, tools and practices…

Salisbury Cathedral - 1248 Bilbao - 1997

Client Server > Enterprise Cloud Computing

1960’s 1980’s Today

Mainframe Client/server Enterprise Cloud
Computing
Forecast for
software: cloudy.
The Changing Stack

 System / Virtualization
 Database
 Metadata
 App / Logic Tier (Frameworks)
 Presentation / Client
Virtualization > Distributed Systems

One System > Many

Many Systems > One

- Goal is to manage system as a whole

- Virtualization can be used to dynamically provision clusters
- Power and other considerations can drive push to smaller / more
machines
Force.com: Multi-tenant Platform

Utility Elastic Subscription

Shared systems, Instant, effortless Pay as you go, and only for
Economies of Scale scale what you use

Continuous
Innovation Proven
Fully Featured Applications without Powering the leading SaaS
Complete platform stack upgrades app since 1999
Relational DB > Database 2.0
Category Use Case Examples

Semi-relational / app data Traditional DB apps Force.com, BigTable,

store SimpleDB

Distributed Document DBs Web caching, object CouchDB

persistance
BI 2.0 / CTL Large scale data analysis Hadoop, HyperTable,
Cloudera
Database as a Service

 Create Any Data Model

 Add new objects, new
relationships

 Use ‘High Level’ Field

Types
 Leverage picklists, formulas, etc

 Zero Database
Management
 “Just runs”; no performance
tuning or other management
required
BI 2.0
ETL – Extract, Transform, Load Mega and Gigabyte

Files /
Transform
Data
and Load
Sources

CTL – Compute, Transform, Load Tera and Petabyte

Files /
Files /
Data
Files /
Data
Sources
Data
Sources
Sources
Code > Metadata
APIs > Frameworks

4GL App Dynamic

Database Servers / Language Frameworks
Tools J2EE Stacks

Data / Web Apps Web Data / Forms

Forms Apps + Apps
Apps Simplicity

VisualBasic BEA PHP Force.com

Powerbuilder WebSphere Python Rails
4D etc Perl SpringSource
What can you build with Force.com?

Run on demand,
Create apps with performance,
based on any security and scale
data model,
meet any
requirements

Enterprise grade
App framework security,
provides management and
“plumbing” for control for the
free largest and
smallest apps

Enterprise Database Apps

Force.com Application Framework
Application Services

Application Framework

Core Services

Operations

Traditional Platforms App Framework

Force.com Web services API

• Enterprise/Partner WSDL
– Strongly and weakly typed
representations of customize data
model
• SOQL – SQL like interface
– Simple, familiar syntax for querying data
from within an object
• SOSL – Google like interface
– Simple syntax for searching data across
objects
• DB Mirroring
Auto-completion for API calls
– APIs for creating local warehouse of
salesforce.com data
Clients > Browsers
Browser Device

Safari 4 Mac, PC, iPhone

Google Chrome PC, (OS), Android

Firefox 3.5 Mac, PC, Linux

PalmPre Web OS
Browser / Offline Gmail / Location Services
The Changing Stack

Layer Previous Model Next Gen Model

System Virtualized single One logical system,
/Virtualization machines many machines
Database Traditional RDBMs Database as a
Service
Metadata Code generators Real time interpreted

Framework None MVC, data, etc

Client HTML / Desktop / HTML5
Mobile