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Pixar Studio:
Established in 1986 by Steve Jobbs And Ed Catmull.
Famous for its technological and artistic innovations.
In 1990 it was the leading pioneer in animation.
In 1995 Pixar made the worlds first animated feature film by the
name of “TOY STORY”.
In the following 14 years it has made 9 other blockbusters like “ A
bug’s life, Toy story2, Monsters, INC, Ratatouille Wall-E, and Up.
Never bought a story from outside all characters and stories were
created in house at Pixar.
In 2006 Pixar was merged with Walt Disney Company.
What is Creativity?
Creativity is large no: of people from different disciplines working effectively
together to solve a problem.
Pixar’s USP is new innovative products and believes in taking high risks e.g.
Wall-E and Ratatouille.
According to the president of Pixar studios “ a leader has act against his
natural tendency of risk avoidance in order to be different and successful”.
The original staff of Toy Story 1 was busy in the release of A Bug’s Life.
The responsibility was given to a team of trainees and they failed to deliver.
When 8 months were left to the deadline original team of Toy Story 1 was given
the charge.
They put in extreme amount of effort and daily worked extra time to complete
the project.
Due to their efforts Toy Story 2 was even a bigger success then is predecessor.
The brain trust has immense problem solving powers and their job is to fix the
problem in advance rather than wait for the audience when its to late.
Meeting can have a clash between creative ideas and not personal attacks on one
another.
The Brain Trust
(Cont’d):
After the session is over it is up to the director or the team of
the movie to implement the suggestions.
However, the brain trust is not given a binding authority
because:
• It liberated trust members to give open expert opinions.
• It liberates director to seek help and fully consider the
advice.
The Dailies:
Regular meetings of project supervisors and all the crew to comment on the overall progress
and have healthy critical reviews from all members.
Benefits include:
People know their short comings if any exist and this removes embarrassment and develops
creativity .
Saves time and money rather than waiting for audience response.
Directors or creative heads can guide the entire crew at the same time.
Shahid Rafiq
Technology+Art=Magic
Getting people in different disciplines to treat one another as
peer is difficult because of barriers that arise because of lack
of interaction between them.
In a creative business like movie making these barriers can
be very dangerous.
At Pixar such barriers are over come by linking technology
and art together and create something magical.
There is a saying at Pixar that
It is a healthy activity but people do not like it Because they have spend years on
their project and they hate it when their efforts are criticized.
Leaders are responsible for the session and they change the format regularly to
maintain interest.
Members of different teams are asked to list 5 things they would do again and 5
things they would avoid in the future.
Based on the suggestions in the meeting steps are taken to make things more easy
and fruitful.
Fresh Blood:
Successful organizations face two problems when bringing new people
with fresh perspectives;
• Their fresh ideas which are not known/followed in their new organization.
• Adapting to the new environment.
Because of open culture new ideas that new comers bring are embraced with open hands.
The second problem is overcome in the orientation session of the new hire in which he is
told of the mistakes and the lessons learned by Pixar over the years of its operations. The
intent is to persuade them that Pixar have still not figured it all and we are all in a constant
state of evolution.
Ed Catmull’s ending
word’s:
For 2o years the dream was to make a computer animated movie and
that was achieved with Toy Story.
After that the new goal was to build and maintain a studio that has
everything to keep on creating the magic of animated movies.