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Emily & Jamie

Work-in-progress
1 March 2010
r structured approach to problem solving
that can build confidence´
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Kesearch Concepts Deliver
Prototype
'rief ± concept ± development ± implementation

Problem ± objective ± audience ± message ± means

'ackground ± aims ± information ± tasks ± plan ± action ± review

Concept development ± design development ± application ± artworking

Context + concept + collaboration = communication

Get information ± find problem ± one proposal ± writing ± models not drawings

nalysis ± identification/innovation ± redefinition/context ± execution/production

nswer questions: functional ± logistical ± semiotic ± critical

* ngle ± information ± idea ± concept ± design language ± requirements

K

K

K

K

r
he client should feel interrogated.´

rWhat is the real problem?´

rWe always ask to be involved in writing the client¶s

brief.´

K

rWhat is its function? What is its significance?
Which is more important/promising´

rWhat I look for is an angle or narrative that can

take the design beyond problem-solving´

K

Concepts
Concepts
Concepts
ã 

rInspiration filters into your work´

r'rainstorms with the team to come up with initial

ideas´

r n issue regularly crops up, and this is often the

impetus for the creative solution´

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Prototype
 (

Prototype
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Prototype
r
urn the concept into a design language´

rExploring the visual voice´

rDemonstrate how the visual language translates

across a good cross section of items´

Develop 
Prototype
rKinse and repeat´

rPhyscially make a model of everything with an

emphasis on high craft´

rurther crafting may take place before everyone is

happy with the final graphic language´

rWe do many design iterations but these are within

our office ± not for the client´

rIf you can walk around it, pick it up, then all acts
of persuasion are removed´
Develop 
Prototype
Deliver
Deliver
r
he final stages are generally the least time-
consuming, as they are more of a roll-out´

rDo it!´

rwork the design into something that meets all the

requirements of the brief´

rImplement design through reality check to µon-

shelf¶, work with toolmakers, industry partner,
make necessary compromise and maintain
integrity of design´

Deliver
r
he final stages are generally the least time-
consuming, as they are more of a roll-out´

rDo it!´

rwork the design into something that meets all the

requirements of the brief´

rImplement design through reality check to µon-

shelf¶, work with toolmakers, industry partner,
make necessary compromise and maintain
integrity of design´

Deliver
 (

Kesearch Concepts Deliver
Prototype
rI think we¶re comfortable with
uncertainty´
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