EXECUTIVE SUMMARY

Internet marketing or online marketing, means using the Internet to market and sell
goods and services.
The most common Internet marketing activities include: preparing an
organizations website, placing advertisements on the web, sending email messages,
and engaging in search engine marketing.

In addition to these basics, Internet marketing can include a range of other

activities, such as marketing through online games, mobile phones, or direct
response television broadcasts.

LITERATURE REVIEW
In recent years Internet marketing is the marketing of products
or services over the Internet. With rising Broadband
connectivity and computer awareness, it has become inevitable
for companies to market their products online
we have classified the digital consumer space into 5 categories
Information, Community, E-commerce, Online services and
Entertainment.

INTRODUCTION TO INTERNET MARKETING

It is quick and very user friendly, It makes it very easy for anyone to market,
buy, sell or advise anything or anyone via the Internet

Internet marketing is associated with several business models, the most widely
used are Listed below, although there are many other forms which are devised
based on a businesss specific needs and objectives

INTERNET MARKETING TECHNIQUES

Search Engine Marketing
Search Engine Optimization
Paid Per Click (PPC)
Email Marketing
Social Media Marketing

COMPANY PROFILE
INSTASERV INDIA PVT. LTD
InstaServ is an IT/ITES Pvt Ltd Company founded in the
year 2007 by two earnest entrepreneurs. We have our
offices in Delhi, Gurgaon, Bangalore but this has not
confined us to have our clients all across the Globe. For
our clients outside Delhi-NCR , we are just a call or email
away. Our expert team will solve your entire query with
the help of telephonic/email or video support.
We have our team of Website Designers, SEO Experts,
PPC Experts, Software Developers, Marketing and HR
team, all with a minimum of two years of industry
experience, who are working 24*7.

OBJECTIVES OF STUDY
To analyze the effective communication strategy through social networking sites.
To study the effectiveness of brand communication through Internet from its
users and communicators.
To find the impact of interaction through these communication among Indian
users (with reference to Face book, Twitter and LinkedIn).

RESEARCH DESIGN
Survey
By sending questionnaire through online to collect the individual opinion
from the respondents

Sampling
collect the effective data the sampling is constrained to the target
population like young adults, graduates within the age of 16 years to 30
years. The sampling size is 50.

Content analysis
In content analysis, the following three popular social networking sites
were selected to find the effective brand communication among its users
(Face book, Twitter and LinkedIn).

ANALYSIS OF DATA
Target group: category of audience visiting these sites.
Types of advertisements: what are the types of brand communication
followed by them?
Ads placement: how do these sites place their ad in their pages?
Communication strategy: kinds of brand promotion used by them.
Visual appealing factors: regarding the appearance of these sites
User Interaction: kinds of participation with the brand.

SWOT ANALYSIS OF INTERNET MARKETING

STRENGTHS

WEAKNESSES

24 hrs. a day, 7 days in a week

There is no direct interaction between the customer

Do Business Globally sitting at home

and the seller. Therefore, the scope of convincing the

The products reach to customers directly from the

customer does not exist

producers at a lower price than the market value

It is fast and effective
Low staff cost.
Can be started with very low investment

OPPORTUNITIES
Everyday number of Internet users is increasing
in a rapid way
People of tomorrow will feel more comfortable to
buy products through Internet only

Sometimes, transportation cost increases the product

cost
No. of potential customers who can buy through
Internet is still not enough

THREATS
Dishonest persons entering in this field which
damage the confidence and faith of common
people on marketing through Internet

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http://www.theinstaserv.com/
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BY
R.P.PA
NDEY