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Fast-food World?
Fast food is the term given to food that can be
prepared and served very quickly.
While any meal with low preparation time can be
considered to be fast food, typically the term refers to
food sold in a restaurant or store with low quality
preparation and served to the customer in a packaged
form for take-out/take-away.
Ooops!!!
What Is Fast Food?
• The concept of ready-cooked food for sale is closely
connected with urban development.
• In Ancient Rome cities had street stands that sold
bread and wine.
• A fixture of East Asian cities is the noodle shop.
• Popular Indian fast food dishes include vada pav,
panipuri and dahi vada.
• In the French-speaking nations of West Africa,
roadside stands in and around the larger cities
continue to sell—as they have done for generations
—a range of ready-to-eat, chargrilled
meat sticks known locally as brochettes.
Globalizat
• India’s fast food industry is growing by 40% a year.
The multinational segment of Indian fast food
industry is up to Rs. 6 billion, a figure expected to
zoom to Rs.100 billion by 2010.Because of the
availability of raw material for fast food,Global
chains are flooding into the country.
I want Burger
ev e r ywhere
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Market size
Major Players
• Gender roles
• Customer sophistication and
confidence
• Paucity of time
• Double income group
• Working women
• Large population
• Relaxation in rules and regulations
• Menu diversification
• Improving operating
efficiencies by
reducing overhead
and
• other operating costs
can directly affect
operating profit.
Strengths
• No Defined Target
Market.
• Health Conscious
Consumers.
• Increased Start Up
Costs.
•
Problems
• Domino's Pizza is one of the biggest and fastest
growing international food joints in South Asia. The
very first Domino's Pizza outlet in India opened in
Jan, 1996 at New Delhi. Today, Domino's Pizza
India has become a wide network of Pizza delivery
and food chain. There are close to 220 outlets in 42
cities of India and the brand is the top most among
the food delivery business.
Domino’s
• Promotional and Advertisement Campaigns(Coupons
and discounts)
• The '30 Minutes' Promise
• Use of Technology(Digital interactive Television,
Internet on the PC, Mobile telephony)
• Premium Pricing Strategy
• Indian fast food industry and entry of multinational
players
• Distribution strategies of fast food chains in India
Market Strategies
• McDonald's is the leading global
foodservice retailer with more
than 31,000 local restaurants
serving more than 58 million
people in 118 countries each day.
• More than 75% of McDonald's
restaurants worldwide are owned
and operated by independent
local men and women
• To date, McDonald's has used 23
different slogans in United States
advertising, as well as a few other
slogans for select countries and
regions
MC Donald’s
• Each day, 1 in 4 Americans visits a fast food restaurant
In 1972, 3 billion a year was spent on fast food - today more
than $110 billion is spent.
• McDonald's feeds more than 46 million people a day - more than
the entire population of Spain.
• French fries are the most eaten vegetable in America.
• You would have to walk for seven hours straight to burn off a
Super Sized Coke, fry and Big Mac.S
• Only seven items on McDonald's entire menu contain no sugar.
• Willard Scott was the first Ronald McDonald - he was fired for
being too fat.
• McDonald's distributes more toys per year than Toys-R-Us.
• McDonald's operates more than 30,000 restaurants in more then
100 countries on 6 continents.
• Before most children can speak they can recognize McDonald's.
• McDonald's represents 43% of total U.S. fast food market.
•
Health Issues
• Singapore: according to Health Promotion Board
statistics, the obesity levels are increasing.
• major cause of heart disease, diabetes and some cancers.
Worldwide, about 22 million children under age five
are estimated to be obese or overweight.
• face an increase risk of developing insulin resistance; risk
factor for type 2 diabetes High sodium intake (French
Fries) is associated with higher blood pressure.
• Foods containing sugars and starches can promote tooth
decay. These bacteria use sugars and starches to
produce the acid that causes tooth decay
•