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by Industry
Chapter 4
e-Data
Retail
= point-of-sale
In-Store Placement
Use
Product Pricing
Price
Good News
Retailers
Bad News
The
Hallmark
Financial Services
The pioneers of the data warehouse
Business intelligence has become a
business mandate as well as a
competitive weapon.
1999 Financial Services Modernization Act
Requires
Profitability analysis
Cannot
Ever
Example:
Loan
Good News
Less
Bad News
Deregulation,
Churn
Differentiate
Fraud Detection
Data
Employ
Customer Satisfaction
Bad News
Many