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STANDARDS COUNCIL OF
INDIA (ASCI)
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Presented By:
Neeti
Nikhath
Renu
Riddhi
Swati
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INTRODUCTION
Advertising Standards Council of India (ASCI) is a self-regulatory
voluntary organization of the advertising industry.
Formation:
The three main constituents of advertising industry viz advertisers,
advertising agencies and media came together to form this
independent NGO in 1985.
Members of ASCI:
ASCIs team consists of the Board of Governors (comprising 12
members), the Consumer Complaints Council (CCC) and its
Secretariat.
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OBJECTIVES
To maintain and enhance public's confidence in advertising
To ensure truthfulness and honesty of representations and
claims
To safeguard against misleading advertisements
To ensure generally accepted norms and standards of public
decency in advertisements
To safeguard against promotion of hazardous products or
services to society
To ensure fair competition and ethics in advertising
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Filing a Complaint
A clearly readable copy or clipping of the Ad under
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CASE STUDY :
CLINIC PLUS SHAMPOO
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Conclusion
Thus ASCI is a self-regulatory authority
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THANK YOU
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