WILSONIA DEGREE COLLEGE

A
PRESENTATION ON
MARKET SURVEY ON THE INCREASING POPULARITY
OF SOCIALIZING MOBILE APPLICATION A CASE
STUDY OF WHATSAPP IN MORADABAD

PRESENTED BY
ARCHIT AGARWAL

UNDER THE SUPERSION OF

DR.SHEEMA TARAB

INTRODUCTION
Mobile application is a software
application design to run on
smartphones, tablet computer & other
mobile devices.
They are usually available through
different mobile application system
like Google play and windows phone
store.

OBJECTIVES
To measure how much customers are satisfied by Whatsapp.
To know current market scenarios of Whatsapp.
To know customer behaviour on Whatsapp.
To know usage pattern of Whatsapp.
To find out key success features of Whatsapp.

ABOUT WHATSAPP
Whatsapp has founded in 2009 by
two guys (Brian Acton & Jam Koum)
both former employees of Yahoo Inc.
before starting Whatsapp.
Whatsapp Messenger is a cross-platform mobile messaging
app which allows users to exchange messages -and much
more- without having to pay for them.
Software is available for Google Android, BlackBerry OS,
and Apple IOS.

465 million
of monthly active users

and growing, Whatsapp is adding

over 1 million new users each day.

Facebook announced
on 19th February the
purchase of Whatsapp
in a $19Billion deal.
It means $ 42 per Whatsapp user

WEAKNESS
1 Weak distribution network.
2 Only works with data plan or
wifi.

STRENGTH
1 No need to log.
2 Group chat.
3 Allow send videos, pictures, voice
notes.
4 Profile picture.
SWOT
5 No need to add friend.

ANALYSIS OF
WHATSAPP
OPPORTUNITY

1 Online.
2 Advanced technology
3 Modernization of people
4 Increase demand for smartphone

THREATS
1 Competition
2 Product substitution
3 Similar application & free access

RESEARCH METHOLOGY
Sample size
70

Type of research
Random sampling method

Type of data source

Primary and Secondary data

Sampling area
General public of Moradabad city

ANALYSIS & INTERPRETATION

Q.1 Do you favour using Social Applications as a mode of
getting connected with people?
60
50

50

40
30

20

20
10
0

Yes

No

Q2 Which Whatsapp features impresses you?

Ease of Navigation/ User Friendly Interface; 8%

Sharing (e.g. Video, audio,
Photo,
Status31%
etc) ; 38%
Groups
chatting;
Speed; 8%Phone); 15%
Cross-Compatibility (Apple, Android, BlackBerry OS, Nokia, and Windows

10%

Q3 Do you use Whatsapp on an active basis?

5%
6%
10%
49%

All The Time

Most Of the
Time
Sometimes
Not At All

Q4 What do you prefer more getting connected with people

on your phone?

40
40
35
30
25
20

15

15

5%
10

10
5
0
Social messaging Apps

SMS

Q.5 As the success of Whatsapp depends on being wider

spread among users, would you recommend Whatsapp to
your friends, families, colleagues?

Yes
No

100%

SUGGESTION
Few respondents are of the view that company should allow
sharing the photos, and videos of any size.
Satisfaction level of Whatsapp is high but it should focus on
adding some new and attractive features in order to stay ahead
in competition as apps like We Chat, Line are ahead in
features, which will increase competition in future.

CONCLUSION

The word of mouth has given great advantage to aware the

customers about the products but increasing smartphone market
Whatsapp has captured the market that company has to keep
innovating to maintain the satisfactory level of existing
customers.
Because with given enough time We Chat, Line are a capable
product and in the future they hold the potential to overtake
Whatsapp, unless some new innovations is adopted by the world
leader in messengers

THANK YOU