Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Kwary
Airlangga University
www.kwary.net
What is a questionnaire?
A set
of questions on a topic or
group of topics designed to be
answered by a respondent
(Richards at al. 1992: 303)
questionnaires
Advantages:
questionnaires
Group-administered questionnaires
Advance warning
Explanation of selection
Sponsorship
Envelope
Publicity
Incentives
Confidentiality
(THE CONTENT OF THIS FORM
IS ABSOLUTELY CONFIDENTIAL
AND WILL NOT BE DISCLOSED
UNDER ANY CIRCUMSTANCES)
Reminders
Anonymity
Appearance
Length
The topic and its
degree of interest
Rapport
Question types
An
Open Questions
Advantages:
Freedom and spontaneity of the answers
Opportunity to probe
Useful for testing hypothesis about ideas
Disadvantages:
Time-consuming
Coding: very costly and slow to process
Demand more effort from the respondents
Closed Questions
Advantages:
No extended writing
Easy to process
Useful for testing specific hypothesis
Disadvantages:
Loss of spontaneous response
Bias in answer categories
May irritate respondents
double-barreled questions
Avoid proverbs
Avoid double negatives
Consider using Dont know and Not Applicable
categories.
Avoid acronyms, abbreviations, and technical
terms
Beware the dangers of alternative usage
Dont over-tax the respondents memories
Matched-guise
technique
(Read pp. 177-178)