TEC H N O P R EN EU R S H IP

U G E 2002
ID EN TIFIC ATIO N A N D
C H O O S IN G O F B U S IN ESS
O P P O R TU N ITY

M05LB,MO6LB,M07LB,M08LB
LECTURER
MOHAMAD NAZRI BIN MUSIR

BEFO RE W E BEG IN
Assignment 21 August KPU
Test Pertama 24 hb Ogos Lecture 1 to

5
Test Kedua 13hb October Lecture 6
to 9
Group assignment case study 9
september.
Group Project Presentation 12hb.
October
Submission 19hb. October

IN TRO D U CTIO N
A Business Opportunity is said to exist when

there is room to offer a product or service in a

particular market which fulfills customers
demands and preferences.
Two situations already in market but do not
fulfill customers needs and
wants
- require a product which can
help them solve a problem.

PRO CESS O F ID EN TIFYIN G AN D CH O O SIN G

BUSIN ESS O PPO RTUN ITY

4 Major Steps :
1. Identifying the needs and wants of
a customer.
2. Scanning the environment and
evaluating of self and the
community
3. Screening of Business Opportunity
4. Selecting a business opportunity
and preparing a business plan.

ID EN TIFYIN G TH E N EED S AN D W AN TS O F
CUSTO M ERS
Every business opportunity begins with

customers needs and wants for a particular

product or service
Need is something basic in life eg food,
clothing, shelter
Wants craving for something better than basic
items.
Human needs and wants are unlimited and are
of all kinds thus more business opportunity.
Entrepreneur must be sensitive to changes in
customers needs and wants.

Analyzing Environm ent,SelfAssessm ent and

Com m unity value

3 important elements that need to be

taken into consideration to identify
business opportunities
Environmental Scanning/ Analyzing
ES can lead idea that can be
converted into a business opportunity
There are two approaches:
1. Scan Environment from macro and
micro perspectives.

AG RICU LTU RAL SECTO R

MAKRO Forestry, Fishing, Plantation, Poultry
MIKRO - Forestry- Plywood, logging, furniture
- Fishing- Equipment, Processing,
Wholesale, Deep sea
fishing
- Plantation- Clearing, Planting,
Processing, Wholesale
- Poultry Farming, Processing,
Wholesale

EN VIRO N M EN TAL SCAN N IN G

STRUCTURE OF POPULATION,

INCOME, TASTES
Business Opportunities created by
change in composition of populationhigher teenagers
increase in disposable incomehigher purchasing power
change in customer preference eg
fast food

EN VIRO N M EN TAL SCAN N IN G

Study on import export data
Study on local resources and

technological breakthrough
Industrial linkages
Development projects by public and
private sector
Local and foreign papers
Local social problems
New government policies and regulations

SELF ASSESSM EN T

Looking at oneself
Experience
Knowledge and skill
Financial Situation
Interest
Networking

CO M M U N ITY VALU E
Must be coordinated with values and

norms of community in which

business is to be implemented
Useful and beneficial to community
Eg poultry farm cannot be near
housing area

SCREEN IN G O F BUSIN ESS O PPO RTU N ITY

Legality
Monopolistic and level of of

Competition
Capital Requirements
Risks Business Risk
- Financial Risk- Liquidity
- Loan
- Foreign
Exchange

THANK YOU
S EE YO U IN TH E N EX T
C LA SS