MANAGING

INNOVATION
Integrating Technological, Market
and Organisational Change
Joe Tidd and John Bessant (2013)
Prepared by:
Prof. Dr. Raja Suzana Raja Kasim
FB: Nurul Suzana Hashim
HP: 016.3374434
Email: rajasuzana@yahoo.com

Course Description
This

course integrates and applies knowledge of

technologies and entrepreneurship into a real hybrid
business model and prepares a challenge faced by
technology-based SMEs. The topics are integrated and
are related to innovation, market and organizational
change, which are geared towards managing
innovation and technologies related startups. This
course is to provide knowledge and skills to potential
young to-be technopreneurs who will be able to
manage the technopreneurial venture, and managing
the technopreneurship business. This course also
engages technoentrepreneurs and start-ups in dealing
with business issues across the entire value chain.

Textbook References
1. Tidd, J., & Bessant, J., (2013). Managing Innovation.

Integrating Technological, Market and Organisation Change. 5th

ed. United Kingdom: John Willey & Sons. Ltd.
2. Cohan, P.S. (2012). Hungry Start-Up Strategy. Creating new
ventures with limited resources and unlimited vision. San
Francisco: Berrett-Koehler.
3. Edward Elgar. 2007. Entrepreneurship, Cooperation and the
Firm: The Emergence and Survival of High-Technology Ventures
in Europe. Edi: Jan Ulijn, Dominique Drillon, and Frank Lasch.
Wiley Pub.
4. Lang, J.(2002), The High Tech Entrepreneur's Handbook,
Ft.com.
5. Wolcott, R. & Lippitz, M. (2010). Grow From Within: Mastering
Corporate Entrepreneurship and Innovation. McGraw-Hill.

Continuous Assessment
Continuous Assessment
1. Individual assignment
2. Technology Entrepreneurship
Business Project Presentation
3. Mid-term Test
20%

60%
10%

Final Examination:

40%

30%

Weekly Teaching Plan

Week
1

Topics
Understand the technology entrepreneurship and innovation
Introduce the global context of technology, entrepreneurship and
technopreneurship
Why innovation matters
Expose to the theoretical principles of technology and entrepreneurship
in relevant areas
Innovation and entrepreneurship
What is Innovation
Scope for/Types of Innovation
Exploring different aspect of Innovation

References
Tidd & Bessant
(2013), Chapter
1

Technology and Innovation as a core business

A contigency model of innovation process
Evolving models of the process
Can we manage innovation
Measuring innovation success

Tidd & Bessant

(2013), Chapter
2

Read on Innovation and Commercialisation in UM Center of Innovation

and Commercialisation
Technology Transfer Office in Universiti Malaysia Pahang
http://tto.ump.edu.my/

Building the Technology and Innovative Organisation

Tidd & Bessant (2013),

Chapter 3

Shared vision, leadership and the Will to innovate

Appropriate organisation structure
Key individuals
Effective team working
Creative climate
Reading: Design thinking
http://
www.edutopia.org/blog/entrepreneurship-design-thinking-part-1-kim-saxe
Identify four areas of interest that fit with Who am I? What do I know?
Whom do I know?

Developing an innovation strategy

Rationalist or Incremental strategies for Innovation
The dynamic of capabilities of firms
Technological trajectories
Globalisation of innovation
Enabling strategy making
Reading: Technology innovation management
Identify the needs to understand creating value in technology
commercialization.

Tidd & Bessant (2013),

Chapter 4

Sources of Innovation

Tidd & Bessant (2013),

Chapter 5

Knowledge Push and Pull

Mass Customisation
Users as innovators
Desig-led Innovation
Absortive capacity
Reading:
http://bostinno.com/2012/06/18/10-revolutionary-technologies-that-have-sp
un-out-of-mits-media-lab/#ss__170540_1_4__ss

Review video:
http://www.bloomberg.com/video/63600024-innovators-episode-3-designed-by
-nature.html
Building the Innovation Case
Tidd & Bessant (2013),
Chapter 8
Developing the Business Plan
Forecasting innovation
Estimating the adoption of innovations
Assessing risks, recognizing uncertainty
Anticipating the resources
Watch the video: How to prepare a Rocket Pitch
Review the relevant section of the UMK Enterprise Handbook/FME
Business Project Handbook describing the rocket pitch process.

Mid-term Test (Topics Week 1-6)

Mid-Semester Break

As stated in the
Academic Calendar 2015

Creating New Products and Services

Tidd & Bessant (2013),

Chapter 9

Processes for new product development

Building architectural products
Implementing complex products
Read The Timmons Model of Entrepreneurial Process, by
Spinelli, Neck and Timmons
Timmons Model.pdf (12.248 MB)
10

Technology entrepreneurship trends and market

Influence of technology and markets on commercialisation
Differentiating products
Commercialising technological products
Service Innovation
Reading:
http://bostinno.com/2012/06/18/10-revolutionary-technologies
-that-have-spun-out-of-mits-media-lab/#ss__170540_1_4__ss

Review video:http://www.bloomberg.com/video/63600024innovators-episode-3-designed-by-nature.html

Tidd & Bessant (2013),

Chapter 9

11

Rocket Pitch Day

One representative from each team will make the rocket pitch and by doing
and comparing, students will
Learn what constitutes a good, effective rocket pitch
Identify the factors that indicate an idea is and is not -- worth pursuing
Focus on an exciting idea, worthy of pursuing and with teams that remain
motivated to pursue and have learned something in the process.
View the video with rocket pitch examples.
Complete Rocket Pitch Form

Read the Rocket

Pitch description in
the UMK
Enterpreneurship
Practicum Handbook

Rocket Pitch Form.docx (192.335 KB)

12

Principal of Capital Winning Presentation

Cohan (2013)

Read: Peter S. Cohan, "A Business Plan That Will Win Capital: 5 Steps,"
Inc., April 2, 2013,
http://www.inc.com/peter-cohan/business-plan-that-will-win-capital.html
13

Technology Entrepreneurship Business Project Presentation

14

Guest Speaker from Industry: Technology Startup Venture 1

MDeC

15

Guest Speaker from Industry: Go toMarket

MaGIC Stanford

16
17-19

Study Week
FINAL EXAMINATION

As stated in the
Academic Calendar
2015

10

Understand the technology entrepreneurship and innovation

Week
1

Topics
Introduce the global context of technology, entrepreneurship and
technopreneurship
Why innovation matters
Expose to the theoretical principles of technology and entrepreneurship
in relevant areas
Innovation and entrepreneurship
What is Innovation
Scope for/Types of Innovation
Exploring different aspect of Innovation

References
Tidd & Bessant
(2013), Chapter
1

11

Why is technopreneurship important to Malaysia?

The current issues and trend in the field of Science

Technology, Engineering and Mathematics (STEM) education

in Malaysia
STEM education provides opportunities for students to
develop their competencies not only in Science, but also
Technology, Engineering and Mathematics.
A successful STEM education equips students with STEM
competencies in sequence that builds upon each other and
can be used with real world application.
Issues of declining students pursuing STEM related studies
at secondary and tertiary level, low performance in
international studies such as PISA and TIMSS among
Malaysian students, appropriate teaching and learning
strategies, and concerns about authentic assessment.

12

Entrepreneurial
attributes of UMK
graduates
Skilful
Knowledgeable
Risk
taking

Competitive

Confident
Innovative

Excellent
Communication
Skills

Leadership
qualities

Creative

Adaptable
& Flexible

13

Shared Definition: Profile of an Entrepreneur

the
theentrepreneur
entrepreneur must
must be
be aa person
personof
of vision,
vision, of
of
daring,
daring, willing
willingto
to take
takechances,
chances,to
tostrike
strikeout,
out,largely
largelyon
on
the
thebasis
basisof
of intuition
intuition
The
Theentrepreneur
entrepreneur is
ismore
moreof
ofaa heroic
heroicthan
than an
an
economic
economic figure:
figure:
must
must have
havethe
thedesire
desire to
to create
createnew
new things...*
things...*
* Source - John E. Elliot.
Introduction to The Theory of Economic Development by Joseph A. Schumpeter

There are startup entrepreneurs who realize the value of a

new enterprise, as well as organizational entrepreneurs who
realize the value of innovation for their organizations.

14

What is Technopreneurship course?

The application of scientific
knowledge to the
development of tools,
machines, materials or process
that change or manipulate the
human environment to
accomplish practical tasks or
objectives.

Knowledge of
technology
business
-to provide knowledge and
skills
-to manage the
technopreneurial venture,
-issues and strategies in
commercialization,
-intellectual property rights
and managing the
technopreneurship business.

Technopreneurship
course

Hybrid
model

To prepare
challenges
faced by
technologybased SMEs

How individual achieve their

goals and generates income
by innovating locally and
develop agile responses to
social, economic, and
environmental issues to
creatively solve problems.

Knowledge of
entrepreneurship

-Student centered learners

- creative and innovative
learners
- enterprising
- industrial teaching
- student companies

15

What is Technopreneur?
Entrepreneur who uses technology to be involved in

business activities.
From the word

Technology
+
= Technopreneur
Entrepreneur

16

What is Technopreneurship?
Technology + Entrepreneurship
=
Technopreneurship

17

Job Description
Technopreneur utilizes technology and change it into money

making machine.
Used only in
Malaysia &
Risk Taker
Singapore
Work as a team.
Known Technopreneur worldwide-

Mr Bill Gates-MICROSOFT
Steve Jobs-APPLE
Jim Clark-NETSCAPE
Local technopreneur? Name one?

UKM18
Tree
of Knowledge & Innovation
Society

CULTURAL
DEVELOPMENT
SOCIAL
DEVELOPMENT

ECONOMIC
DEVELOPMENT

COM
MUN
ITY E

regenerative
regenerative medicine
medicine

BIODIVERSITY FOR BIOTECHNOLOGY

DEVELOPMENT
natural
phenomenon
&
disaster
natural phenomenon & disaster
REGIONAL SUSTAINABLE
genetics
genetics
DEVELOPMENT
INE
Environmental
EDIC
Environmental science
science
Y&M
botany
G
O
botany
L
health
CHNO
health system
system
TH TE
health
community
health system
system
community medicine
medicine
GE
HEAL
AN
CH
E
T
ecosystem
IM A
ecosystem management
management
CL
molecular
molecular biology
biology

creativity

biomedical
biomedical engineering
engineering
metabolic
metabolic disorders
disorders

biochemistry
biochemistry

conservation
conservation biology
biology

oncology
oncology

pathology
pathology

immunology
immunology

drug
drug discovery
discovery
epidemiology
epidemiology

zoology
zoology

space science

KNOWLEDGE

leadership

PUBLIC
GOOD

ED
UC
SE ATI
RV ON
ICE AL
S

*Mangifera Indica

microbiology
microbiology

H
LT
A
E

O
TI
A
E
CR

N
INTELLECTUAL
PROPERTY
LICENSING

Good governance
CHALLE
NGES IN
B
NANO
TE

sociology
sociology

UILDING
A

atmospheric
atmospheric science
science

creativity

material
material science
science

NTION

chemistry
chemistry
business
business && finance
finance

STATE
physics
physics
CHNO
LOGY
&ADV
ICT
ANCE
CO
NTE
MATE
RIALS
NTpsychology
psychology
BAS
electronics
electronics
RE
E IN
NE
FOR
WA
MA
polymer
polymer science
science
TIC
BL
S
E
EN
computer
ER
computer programming
programming
GY

education
education
solar
solar energy
energy
islamic
islamic studies
studies

creativity

power
power system
system

natural
natural resource
resource management
management

marine
marine energy
energy

Investors

SME
LED
INNOVATION
PATENTS

DEGREE
COURSES

LIFE
LONG
LEARNIN
G
COURSES

Industry

START-UP

JOINT
VENTURE

INNOVATION &
APPLICATIONS

Profession

Y
N
LIC IO
PO ULAT
RM
FO

COMPETENCE
BUILDING

TRAINING
COURSES

NT

ENVIRONMENTAL
SUSTAINABILITY

NGA
GEM
E

Government

Academia

F
R

FRONTIER
KNOWLEDGE

hidrogen
hidrogen fuel
fuel

creativity

informatic
informatic
ss
geography
geography
economy
economy

computer
computer science
science

biofuel
biofuel

tropical
tropical climatology
climatology

law
law

information
information system
system

social
social && biological
biological impact
impact
telecommunication
telecommunication

management
management
mathematics
mathematics

Fueling the economy

through technology Innovation
Sustaining
INNOVATION
process
process of
of designing,
designing, inventing,
inventing,
transformational
developing and/or implementing
implementing
inventions and business developing
new
new or altered
altered products, services,
growth, inventing new
processes,
processes, systems,
systems, organizational
organizational
structures, or
or business
business models
models for
for
products and services, structures,
the purpose
purpose of creating new value
value
creating high paying jobs the
and
and financial
financial returns
returns for
for the
the
institution,
institution, the region and the
nation.
nation.

INNOVATION
ECOSYSTEM

Government

IndustryInnovative
Ventures
Society

Education

HIGH
QUALITY
OF LIFE

HIGH
INCOME

SUSTAINABILTY

NEW
ECONOMI
C MODEL

INCLUSIVE
-NESS

CHALLENGES FOR UNIVERSITY

CHALLENGES FOR UNIVERSITY
Provide quality education to produce
Provide quality
education tohuman
produce
innovative
& entrepreneurial
innovative & entrepreneurial human
resource
resource
Creating successful pathways from
Creating
successful
R&D
to Innovation
& pathways from
R&D to Innovation &
commercialization
commercialization
Good governance
Good
governance
Leadership
TalentLeadership
management
Talent management

20

Technological History
(10 years of technological evolution)
40s

60s

Birth of internet
Ideas
prototype

1800-1900

WW II

Agriculture
&

Cold War

Industrial

-military
manufacturing
plant

Revolution

ARPANET

80s

Microsoft
Formed

90s-2XXX

Internet
commercialized

The
Next
Next
Thing?
WEB
2.0

Software
Revolution

The Internet Boom 1996-1999!!

Office
Automation

Amazon

Netscape

Hardware

Yahoo!

PCs

Browser Wars

21

CONTENT
Introduction
Enterprising University
Triple Helix Model
Methodology
Findings
Conclusions

NEW
ECONOMIC
MODEL

22

23

24

25

TASK (Now) 15 minutes-(group)

a list of at least 5 technopreneurship ideas

3 minutes presentation
1. Form a group consist of 5 people
(CEO,CFO,COO,CMO,CTO)

Pick a Company Name

What is your Product or Services.

1. *Select the people that you can work with
2. Your grades depends on them

26

Format
Company Name
Management Team
Brief Description on Product or Services

*to be handed over first thing next week.

27

Case Study Assignments #1 week

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Bill Gates
Jeff Bezos- amazon.com
Jim Clark-Netscape
Tony Fernandez?-Air Asia
Tengku Farith Rithaudin-SKALI
Founder of Google
Sun Microsystem
Ebay
YouTube
MIGHT

28

Assignment #2- find out what is?

Understand this terminology:
Start-up
MAGIC
MDEC
Venture Capital (VC)
IPO
GSIAC
Rising Capital
MIGHT
Cradle Investment Programme

29

Why innovation matters

Expose to the theoretical principles of technology and entrepreneurship
in relevant areas

30

31

Characteristics of successful SMEs

32

Innovation and entrepreneurship

33

What is
Innovation?

34

Scope for/Types of Innovation

35

Exploring different aspect of Innovation

36

Conclusion: what we have learnt:

Understand the technology entrepreneurship and innovation
Introduce the global context of technology, entrepreneurship and

technopreneurship
Understand why innovation matters
Expose to the theoretical principles of technology and

entrepreneurship in relevant areas

Explore differences between Innovation and entrepreneurship
Understand what is Innovation
Differentiate scope for/types of Innovation
Explore different aspect of Innovation