SWOT ANALYSIS

OF
A COMPANY

Free Project by Management P

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Objective

The objective of this activity is to analyze internal &

external environment of the company.
To gain the in depth knowledge of the company &
Sector
To develop an entire overview about the company like
strategies, competitors, challenges, list of
products and services, business structure .

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INTRODUCTION
In

this activity every student will

be assigned a company to which
he/she has to analyze on different
parameters as discussed further

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CONTENTS
Company Profile
SWOT Analysis
Recommendations/ Suggestions
References & Sources
Working Material

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COMPANY
PROFILE
Define

The Business
Promoters : Who started/run the
business
Current Top Management
Vision/Mission of the Company
Current Goals & Objectives If Possible
All Product lines, Manufacturing Units
Capacity, Various types & Medium of
Point of Sales
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STRENGTHS
1.Strong financial condition Owners Capital
No of shareholders
Foreign Investment
Institutional Investment
Profitability of last 4 Quarters
2.Market share and standing in market
3. Patents and Trademarks
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4. Successful New Products launched in last 5 years

5. Successful Advertisement Campaigns
6. Strong Customer Service- any Award won for
customer service.
7. Joint ventures, Strategic Alliances, Takeovers
and Mergers
8. Managerial Expertise Experience of CEO, CMO
& CFO
9. Distribution System: No. of Dealers, C&F agents
and distributors in the country.
10. Comparatively Comparison on Prices for various
Product line with Competitor
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WEAKNESSES
1.
2.
3.
4.
5.
6.
7.
8.

Human Resource
Lack of Working Capital
No Technical Expertise of
Company/Division
No Control over Raw Material
No clear Strategic Direction
Competitive Capabilities.
Weak balance sheet; excess debt.
Poor Product Design
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9.

low level of stocks in times of peak sales

10. Falling behind in R&D
11. Higher overall costs than rivals
12. Missing some key skills/competencies
13. Internal operating problems . . .
14. Weak marketing skills

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Read this Full Report onhttp://www.managementparadise.com/AyeshaShaikh83

/documents/23663/swot-analysisof-a-companyswot-a
nalysis-of-tata-motors/

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ocuments/19281/investment-banking/

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