TOPIC :- PRODUCTION PROCESS OF CAR

SWOT ANALYSIS OF
MAHINDRA AND
MAHINDRA CO.

Mahindra &
Mahindra

Mahindra & Mahindra Limited is part of the Indian Industrial Conglo

INTRODUCTION

Mahindra & Mahindra Limited (BSE: 500520) is part of the Indian

Industrial Conglomerate Mahindra Group based in Mumbai.

The company was set up in 1945 in Ludhiana as Mahindra & Mohammed

by brothers K.C. Mahindra and J.C. Mahindra along with Malik Ghulam
Mohammed.

In 1947 , Mahindra introduced India to utility vehicles. More

than 65 years later Mahindra is the premier utility vehicle
company of India.

In addition to making groundbreaking utility vehicles like

Scorpio, Bolero etc Mahindra also offers cars, electric vehicles,
pickups and commercial vehicles that are rugged, reliable,
environmental friendly and fuel efficient.

MAHINDRA XUV

MAHINDRA SCORPIO

MAHINDRA CENTURO

Mahindra is now a globalised company and

its global presence means we can find
Mahindra vehicles on the roads both
paved and unpaved of Australia, Europe,
Latin America, Malaysia, South Korea and
South Africa. Mahindra has now entered into
2 wheelers market too and the motor bikes
which are produced are very reliable, light
weight and fuel efficient.

SWOT Analysis

SWOT ANALYSIS

ASWOT analysis(alternativelySWOT matrix) is a

structuredplanningmethod used to evaluate
thestrengths,weaknesses,opportunities,
andthreats involved in aprojector in abusiness
venture.
Identification of SWOTs is important because they can
inform later steps in planning to achieve the objective.
internal factors
thestrengthsandweaknessesinternal to the
organization
external factorstheopportunitiesandthreatspresented by the
environment external to the organization

STRENGTH (S)

Mahindra has been one of the strongest brands in the Indian

automobile market.
Mahindra group give employment to over 110,000 employees.
excellent branding and advertising, and low after sales service
cost.
sturdy SUVs' good for Indian roads and off-road terrain.
supply chain is main advantage of Mahindra.
size advantage helps to grow Mahindra.
cost advantage.
implementing new technology.
customer loyalty.

WEAKNESSES (W)
does not give products like xuv 500 time to time.
Mahindra's partnership with Renault did not live
up to international quality standards through
their brand Logan.
high cost for some products.
lack of co-ordination.
competitors.

OPPORTUNITIES (O)
developing hybrid cars and fuel efficient cars for the
future.
fast growing automobile market.
fast growing in market through electric car Reva
(controlling stake) and entry into two-wheeler segments.
advancement of technologies.
new products like Mahindra centuro,xuv etc.
new markets.
international expansion.
higher chance to spread the reputation of the new
product.
unfulfilled needs.

THREATS (T)
government policies for the automobile sector
across the world.
ever increasing fuel prices.
intense competition from global automobile brands.
number of substitutes like maruti suzuki,tata
motors etc.
substitute products.
possible shifts in consumer taste.
possible increase in trade barriers due to economic
crash.
new trading regulations.

THANK YOU