Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
cultural negotiation
Culture
The set of symbols (such as values,
norms, attitudes, beliefs, languages,
customs, rituals, habits, skills, education,
ethics, art, etc..) And objects (such as
clothing, housing, products, artwork,
tools, etc..) that are learned, shared and
transmitted from one generation to
another by the members of a society,
therefore, is a factor that determines,
regulates and shapes human behavior.
Colective Values
Universal Values
Individual or colective
behaviour
Individual
Values
Power distance
It's the way how companies effectively
manage human inequality. The inequality
can be in different areas such as prestige,
wealth and power; different societies put
different emphasis on these factors. Both
organizations and society, human inequality
is a reality and it can refer to a relationship
such subordinate chief. In some countries,
the salary of a manager is far superior to a
subordinate, generating a large power
distance, while in other countries pay equity
Uncertainity management
Uncertainty about the future is a factor in
human life and that is constantly adapting
to new technologies, laws and new
lifestyles. In general, before the twentieth
century people lived and died with the
same technology, ie radical changes were
not as they are now. The uncertainty is
also present in the cultures as in some
countries like the UK, Denmark and the
United States, are more willing to take
risks, while in Greece, Guatemala, Peru
and
Portugal
prefer
the
security
Individualism and
colectivism
Hofestede criticism
The main criticisms associated with the model of
Hofstede (Jabri, 2005; Graen, 2006) is that the
proposed dimensions are simplistic because they are
basically divided into four dimensions (later added one
more) that are outside the actual context of the
national culture, and to classify all individuals in a
country in the same way, without taking note that
there are significant differences even between regions
within a country. Another criticism is that the
measurements were performed considering a single
company of U.S. origin with a particular organizational
culture and staff characteristics are not representative
of individuals in a country. In addition, as mentioned
above, the rates have more than thirty years and have
The 7 values
The seven types of values, are summarized in three continuous
dimensions: "Tradition vs. Autonomy "," Hierarchy vs. Equality "and"
Dexterity vs. Harmony "(Schwartz, 1999). Values in tradition and
autonomy people, societies tend to follow the traditional values of
family, security and social relations while in other societies people
act independently both intellectually and emotionally. This involves
having their own criteria and different to traditional values regarding
search meet challenges of creativity, curiosity or pleasure.
The hierarchy and equality values show a tendency to respect social
systems established or the pursuit of equality of individuals, currently
many systems hierarchical world are challenged by young people
seeking equal opportunities for any individual. Finally, the values of
skill and refer to the degree harmony a society that is challenging,
ambitious and successful as opposed to be right with
others and with the environment.
Recent Developments
Sugested readings
Marketing, Sexta Edicin, de Lamb Charles, Hair
Joseph y McDaniel Carl, International Thomson
Editores S.A., 2002, Pg. 152.
Fundamentos de Marketing, 13va. Edicin, de
Stanton William, Etzel Michael y Walker Bruce, Mc
Graw-Hill Interamericana, 2004, Pg. 114.
Mercadotecnia, Primera Edicin, de Sandhusen L.
Richard, Compaa Editorial Continental, 2002, Pg.
103.