Architecting a Strategy for

Collaboration
John Gaudin
Marketing Manager, Collaboration

Empower

Engage

Innovate

Driving Productivity and Growth in the New Work Environment

2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

Collaboration Is a Journey

Design to support a
complete strategy

Define your business

objectives

Prioritize use cases

and businesses
processes

Gain infuence with

stakeholders

2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco is here to partner with

you

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Business Imperatives
Innovation

Growth

Productivity

Cultural
Evolution

Talent
Acquisition
and Retention

Cost Control

Quality
Product
Development
Customer
Loyalty

2013-2014 Cisco and/or its affiliates. All rights reserved.

Business Scaling

Resource
Management

Ecosystem

Change
Management

Sales
Effectiveness

Time-to-Market

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Business Results
Innovation
Experts Everywhere
Locate & Access
Remote Experts

Virtual Interviews &

Training
Video Meetings and
Online Events &
Training
2013-2014 Cisco and/or its affiliates. All rights reserved.

Growth

20% Higher Sales

Closure Rates
Multichannel
Customer Service

Saved $190 Million

Accelerate Integration
Of Major Acquisition

Productivity

Reduced Travel $MMs,

$1:$4 Video Benefit
Incorporate Video Into
Meetings

30% Faster Planning

Communities & Team
Workspaces

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Collaboration Across Your Business

Executive
Information
Worker

VP of Marketing

Deskless Worker
Factory Supervisor

Financial Analyst

Mobile Worker

Contact Center

Account Manager

Contact Center Agent

Customers

2013-2014 Cisco and/or its affiliates. All rights reserved.

Partners

Suppliers

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Cisco Collaboration Strategy

Experience-Centric
2013-2014 Cisco and/or its affiliates. All rights reserved.

Cloud Connected

Value Extended
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Cisco Collaboration Portfolio

Unified
Communications

2013-2014 Cisco and/or its affiliates. All rights reserved.

Customer
Collaboration

Conferencing

Collaboration
Endpoints

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Enabled by a Comprehensive Architecture

Consistent
Experience
Collaboratio
n Services
NetworkBased
Platform

Voice and
Video

Content
Sharing

Scheduling and
Calendaring

Edge

IM and
Presence

Conferencing

Messaging and Recording

Workfow

Security

Deployment
Models
2013-2014 Cisco and/or its affiliates. All rights reserved.

Data Center

On
Premises

Network

+
+

Medianet

Management

Cloud

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11

Our Mission

Every
Room

Every
Desk

Every
Pocket

Every
App

Cloud Fabric
2013-2014 Cisco and/or its affiliates. All rights reserved.

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12

Cisco Collaboration Value

Collaborate
from
everywhere

2013-2014 Cisco and/or its affiliates. All rights reserved.

Delight
users
without
compromise

Innovate
from where
you are

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14

Process, Culture, Technology

Process
Process

John
John
Chambers,
Chambers,

Cisco
Cisco CEO
CEO

2013-2014 Cisco and/or its affiliates. All rights reserved.

Culture
Culture

Technology
Technology

"Collaboration isnt just about technology.

Were using collaboration to change the way
we work."
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15

Additional Information
Collaboration Use Cases:
http://www.cisco.com/en/US/solutions/ns1007/UC_all_use_cases.
html

Collaboration Community for Partners and

Customers:
https://communities.cisco.com/community/technology/collaborat
ion

Collaboration on Cisco.com:
http://www.cisco.com/go/collaboration

2013-2014 Cisco and/or its affiliates. All rights reserved.

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16

Thank you.

Collaboration Licensing

Cisco Collaboration 10 License Summary

CUWL PROFESSIONAL
WebEx Conferencing
Personal Multiparty
CUWL STANDARD
Multiple Devices
Cisco Unified Messaging
UCL ENHANCED / ENHANCED PLUS
Cisco Prime Collaboration
Firewall traversal (Expressway)
Support for All Personal Endpoints
One / Two Devices

CUWL
PROFESSIONAL

CUWL
STANDARD

UCL
ENHANCED / PLUS

Updates and additions to System Release 10 listed in orange

2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

19

Cisco Collaboration Enterprise Agreement

Software and services rights for entire organization in single, co-terminated, multi-year
agreement

Suites include access to software, upgrade subscriptions (UCSS) and technical support
(ESW)

Hardware excluded

Minimum number of knowledge workers is 2,000

Limited to authorized regions

Price takes into account customers previous investments in Cisco collaboration products

Previously procured perpetual licenses and the residual value of UCSS/ESW are factored
into pricing

Fixed cost over the length of the contract based on # of knowledge workers at time of
purchase

Customer has unlimited applications and services consumption over the term of the
agreement without financial true-ups due to growth

License rights include unlimited organic growth as well as inorganic growth (mergers and
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acquisitions) up to 20%

2013-2014 Cisco and/or its affiliates. All rights reserved.

20

Cisco Collaboration Enterprise Agreement Suites

Unified
Communications
Suite
WebEx On-Premises
Suite
HCS-LE
Management Suite
TelePresence
Multi-Party Suite
Customer
Collaboration Suite
2013-2014 Cisco and/or its affiliates. All rights reserved.

Enterprise-class IP telephony call control

TelePresence point-to-point call control
Messaging
Desktop, Mobile, IM & Presence Jabber clients
Emergency responder, E911

On premise conferencing suite

Audio and video conferencing
Web meetings conferencing

Provisions, activates UC services for subscribers

Automates upgrades, produces reports and provisions architecture
Supplies root-cause and service impact analysis
Provides monitoring and diagnostics

TelePresence Server with multi-point bridge functionality

TelePresence Orchestrator providing bandwidth management

Based upon agents and ports, rather than knowledge workers like other suites
Enterprise contact center platform and applications for inbound & outbound
call handling
Includes social media monitoring, queuing, & workfow
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21

Additional Information
Cisco Unified Communications Licensing:
http://www.cisco.com/en/US/partner/products/ps9156
Partner Licensing Community:
https://communities.cisco.com/community/partner/collaboration/licensing
Cisco Promotional Offers:
http://www.cisco.com/web/partners/incentives_and_promotions/

2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

22

Additional Information
Personal Multiparty:
http://iwe.cisco.com/web/conferencing/sales-resources
WebEx Conferencing:
http://wwwin.cisco.com/voice/products/conferencing/
Expressway:
http://iwe.cisco.com/web/expressway
Cisco Unified Communications Manager:
http://iwe.cisco.com/web/enterprise-call-control-and-session-management/home
Cisco Unified Communications Software Subscription (UCSS):
http://www.cisco.com/en/US/partner/products/ps9158

2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

23

Thank you.