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• SHAHBAZ CHAUDHRY
• NAZISH SOHAIL
• SHELVY CHIRAGH
• HASEEB SHAH
• FAIZYAB SHAHID
• AMBER JOEL GILL
• DISCIPLINE: BBA
Research objectives
Survey respondents
•
Age group: 5-7yrs
-
8-10yrs
-
School
time
Dinner
time, after TVCs
home work
Evenings,
weekdays
and
weekends
How well do kids know commercials?
Extraordinarily well. Even when the novelty fades, they still enjoy watching their favorites.
•
Without a doubt, kids consistently demonstrated a very high recall of commercials’ contents and structure including an intimate knowledge
• of details, even down to how certain products are packaged.
Most kids, most of the time, could not resist doing or saying something in response to TV commercials. Their responses
• ranged from vigorous physical actions to passive uses of an ad’s language
How Do Kids Evaluate Commercials?
Children with:
• Age of 5-7 range usually attract towards funny, colorful ads with
sensational songs. (ads of boomer bubble gum on pogo)
• Age group of 10 and above is very adventurous and thrilling. They like
fighting and action oriented ads. (ad of paddle pop pirates and
commander safe guard)
• As we shift towards high age group, the frequency of changing the
channels increases.
• Shift to their view, the era of fairy tales is ended now. Today children
are more responsive towards warrior games, ads that some how or
other show that together they can save the planet earth by fighting
with germs, insects (toothpaste, antibacterial soaps etc). these type of
ads are more intriguing to them
Principle Outcomes