INTEGRATED TERM PROJECT

(ITP)
Created
Under The Guidance Of

Mr. Deepak Panghal

ByAbhiraj Singh(03)
Sukriti Kapoor(35)

END TERM PRESENTATION

EVOLUTION OF EYEWEARFROM MONOCOLE TO GOOGLE

GLASSES

HISTORY

PARTS

TYPES

CUSTOMER SURVEY

INTRODUCTION
are frames bearinglensesworn
SPECTACLES Spectacles,
in front of theeyes. They are normally used
forvision
correctionoreye
protection.
Corrective
lenses
are
used
to
correctrefractive errorsby bending the light
entering the eye in order to alleviate the
effects
of
conditions
such
asnearsightedness (myopia),farsightedness
(Hypermetropia)orastigmatism.

SUNGLASSES
and

Sunglasses
provide
improved comfort
protection
against
brightlightand
often
againstultraviolet(UV) light.Photochromic lenses,
which arephotosensitive, darken when struck by
UV light. The dark tint of the lenses in a pair of
sunglasses blocks the transmission of light through
the lens.

PARTS

TYPES

CUSTOMER SURVEY

INTRODUCTION

HISTORY

The earliest written record of magnification

dates back to the 1st century AD,
whenSeneca the Younger, a tutor of
EmperorNeroofRome, wrote: "Letters,
however small and indistinct, are seen
enlarged and more clearly through a globe
or glass filled with water".

The first eyeglasses were made in Italy at about

1286 originally consisting of thin pieces of glass
which were placed directly onto the eye ball.

PARTS

TYPES

CUSTOMER SURVEY

INTRODUCTION

HISTORY

TheAmericanscientistB
enjamin Franklin, who
suffered from
bothmyopiaandpresbyo
pia, invented bifocals 50
years earlier than had
been originally thought.

Over time, the construction of spectacle

frames also evolved. Early eyepieces
were designed to be either held in place
by hand or by exerting pressure on the
nose.

PARTS

TYPES

CUSTOMER SURVEY

INTRODUCTION

HISTORY
In the early 20th century,Moritz von
RohratZeiss(with the assistance of H. Boegehold
and A. Sonnefeld), developed the Zeiss Punktal
spherical point-focus lenses that dominated the
eyeglass lens field for many years.

TYPES

CUSTOMER SURVEY

INTRODUCTION

HISTORY

PARTS
Bridge:The area that arches up
over the nose between the lenses.
It is designed to support the
majority of the glasses weight.
End Piece:Portion of the frame
that extends outward from the
lenses and connects to the
temples.
Rim:Front portion of the
sunglasses into which the lenses
are inserted. Also known as the eye
wire.
Hinge:Portion of the frame that connects the
rim to the temple and allows
the temple to fold inward.
Lens:Glass, plastic, or polycarbonate material through which the wearer
can see.
Nose Pad:Plastic piece that helps keep the sunglasses in the proper
position on the wearers face. Designed for comfort and a snug fit, it can be
attached directly to the frame or the pad arm.

TYPES
PARTS

CUSTOMER SURVEY

INTRODUCTION

HISTORY

Pad Arm:The attachment that

holds the nose pad in place, while
allowing room for adjustment, so
the glasses may conform to the
wearers nose.
Screw:Tiny metal fastener found
at the hinge that connects the
temples to the frame front. Screws
are also used on the bridge to hold
the nose pads in place.
Top Bar:Bar that runs across the
top of the bridge between the two
lenses, to provide extra support.
The top bar is not present on all
but is commonly
found
Temple:Often called the arm, this is the piecesunglasses
of the framethat
extends over
the ear to help hold the sunglasses in place. onaviator styles.
Earpiece:Plastic coating that often covers the portion of the temple that rests
on top of the ear. The earpiece provides added comfort to the wearer and is
common among glasses with metal frames.

CUSTOMER SURVEY

INTRODUCTION

HISTORY

PARTS

TYPES
Aviator Classic aviators have a dark metal frame
and reflective or smoked lenses. The large lenses
were designed to block the sun from all angles
(which is why they were worn by pilots back in the
day) and look good on every modern-day
Maverick.
Cat Eye Categorized by upswept angles and retro
frames, cat eye sunglasses were originally made
famous in the 50s by stars like Marilyn and
Audrey. With feminine vibes and feline prints, retro
lovers should snag this style.
Clubmaster, also known as browline sunglasses,
have a thick top frame that runs across your brow
(get it?) and extra-thin rims around the bottom half
of the lens. Colonel Sanders was an early
Clubmaster fan, and todays celebs carry on the
retro-inspired tradition.

CUSTOMER SURVEY
TYPES

INTRODUCTION

HISTORY

PARTS

Wayfarer Not sure what style to choose? With its boxy

shape and super-thick frames, you cant go wrong with
a classic wayfarer. Available in a variety of prints and
colors for both guys and gals, this is a go-to for every
face shape and size. Looking to nerd out a bit? Try a
pair of clear lens wayfarers instead (without having to
get all studious).
Oversized sunglasses are as they seem: very
large frames and lenses that definitely make a
statement. They come in many styles, prints, and
lens tints, and work well for those looking for a
little extra sun coverage (or to hide those eyes
after a long night).
Round John Lennon comes to mind with this iconic
style. While the lenses are always round, the
frames can be small or large, skinny or thick, and
metal or plastic. Throw on a pair of these frames
and sway to the music!

CUSTOMER SURVEY
TYPES

INTRODUCTION

HISTORY

PARTS

Sport For the adventure-seekers out there, sport

sunglasses are characterized by thin, sleek lenses
tapering at the temples (you know, so you can work
harder, better, faster, stronger). Made to fight glare and
enhance your visibility, many come with special
polarized lenses.
Shield sunglasses differ from other styles by their
one-piece lens. There are so many types of shield
styles, from thin, metal ones with a rounded lens to
thick, plastic ones with a boxy lens. Whether youre
sporting this style at the next big bash or on the
beach, theyre sure to draw attention.
Novelty These are for a wacky party, New Years Eve,
Halloween, graduation you name it! From disco
balls to American flags, novelty sunglasses add fun to
every occasion (and will make partygoers think youre
extra clever, too).

INTRODUCTION

HISTORY

PARTS

TYPES

CUSTOMER SURVEY
The following survey was conducted among 200 people (approx.) in India within
the age of 10-40 to understand the eyewear needs and the present scenario of
the Indian consumers. It was an online survey.
The number of male giving the survey was 117 whereas the number of female
was 95.
It covers the basic things people keep in mind while buying eyewear as well as
the recent trends in brands, colours and frames.

INTRODUCTION

HISTORY

TYPES

PARTS

CUSTOMER SURVEY
At what age did people start using eyewear?

143

42
22
7

INTRODUCTION

HISTORY

CUSTOMER SURVEY
What is the reason of wearing it?

PARTS

TYPES

INTRODUCTION

HISTORY

CUSTOMER SURVEY
What type of frames are worn?

PARTS

TYPES

INTRODUCTION
CUSTOMER SURVEY
Preferred brands?

HISTORY

PARTS

TYPES

INTRODUCTION

HISTORY

PARTS

TYPES

CUSTOMER SURVEY
Price preference?
5000-10000

10000 and above

Less then 1000

1000-5000

INTRODUCTION

HISTORY

PARTS

TYPES

CUSTOMER SURVEY
Changing Frequency?

7%

3%

within 3 months

5%
8%

3 to 6 months

6 months to an year

25%

1-2 years

35%

whenever the existing one is danaged

whenever the existing one is out of fashion

17%

others

INTRODUCTION

HISTORY

TYPES

PARTS

CUSTOMER SURVEY
Colour preference?
Others
White

Brown

Blue

Black

Green

INTRODUCTION
CUSTOMER SURVEY
Place for shopping?

HISTORY

PARTS

TYPES

INTRODUCTION

HISTORY

PARTS

CUSTOMER SURVEY
Addition of Accessories?

I dont Care

YES

NO

TYPES

INTRODUCTION

HISTORY

PARTS

TYPES

CUSTOMER SURVEY
Priority while buying glasses?

others; 1%
protection; 11%
colour; 2%

comfort

comfort; 44%

price
style
colour
protection
others

style; 33%

price; 7%

INTRODUCTION

HISTORY

PARTS

TYPES

CUSTOMER SURVEY
Google Glasses Awareness?

NO; 43%
YES; 57%

YES
NO

INTRODUCTION
CUSTOMER SURVEY
Google Glasses rating?

HISTORY

PARTS

TYPES

1. We learnt about the origin of eyewear.

2. We learnt on how is it made and the material
which can be used.

OUTCOME

3. We learnt about the latest technology which is

being used to improve (Google glasses).
4. The present scenario of the eyewear market.
5. The requirement of customers.
6. Consumers preferences.
7. People awareness about the google glasses.