QuickTime and a

TIFF (Uncompressed) decompressor

are needed to see this picture.

process of eCommerce
Lorant Kovacs
Association for eCommerce

loading

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

preabulum
Cooperation with third countries should be
strengthened in the area of electronic commerce, in
particular with applicant countries, the developing
countries and the European Union's other trading
partners.
(2000/31/EC Art 1,. Sec 62.)

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

Question
How long does it take the on-line buying?
1 sec (when I click on the buy button)
~ 3 min (when I buy item(s) on the on-line store)
2-3 days (from I ordered the item(s) until I get it/them)
8/30 days (until the end of the cooling-off period)
6 mo.s (until the warranty ends)

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

First contact
select and buy item(s) in on-line store

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

Final contact
Hopefully it wont be any problem(s) with the item
Hopefully the buyer will buy again from that store

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

Not entitled

CAUTION!
You are not entitled for selling online the following
products:
Cigarettes, chemicals, living animals, guns, medicines (national
rules!)

You have to store and deliver separately

the food (milk, white meat, red meat) and the non-food items
(separate means different boxes)

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

Not entitled (2)

CAUTION!
You might be entitled for selling online the
following products:
Member States may maintain restrictions for the use of
electronic contracts with regard to contracts requiring by
law the involvement of courts, public authorities, or
professions exercising public authority (2000/31/EC
(36))

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

before buying
Promotion (channels):
Searching
Marketing
On-line marketplace
eDM

buying (on-line store)

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

before buying (Q&A)

Questions (2000/31/EC Art. 6.)
(1) the commercial communication shall be clearly
identifiable as such
(2) the natural or legal person on whose behalf the
commercial communication is made shall be clearly
identifiable
(3) promotional offers, such as discounts, premiums and
gifts shall be clearly identifiable as such
(4) promotional competitions or games shall be clearly
identifiable as such

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

during buying
Watch out!
www

give adequate information

registration & data protection
Payment
Answer (for binding)

Point back: notice & takedown (Gergely Szkely, Dr.)

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

during buying > information

Things that You have to keep in mind:
You are the big fish and the visitor the afraid, small
one, who would like to get information before buy.
Usually the national legal system contains regulations
about the given information
Reserve space where the visitor can contact with You
(2nd slide)
You should give the following information
(3rd slide)

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

during buying > information (2)

Reserve space where the visitor can contact with You
If You have public store publish the contact information
(eg. Address, tel, number)
If You have on-line store give the e-mail address of
costumers service

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

during buying > information (3)

You should give the following information

About the product

Name of the product

Identification of the product
Price (!!!)
Features of the product
Indicate if the product need permission
Indicate if 18/(21)+ age users can buy the product

About the company (Art. 5.)

Name of the owner (legal entity)
Registration number (where the service provider is registered in a trade or similar
public register)
the geographic address at which the service provider is established
where the activity is subject to an authorization scheme, the particulars of the
relevant supervisory authority

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

during buying > information (4)

Ordering process (Art. 10.)
technical steps to follow to conclude the contract (sec. 1., a)
whether or not the concluded contract will be filed by the service
provider and whether it will be accessible (sec. 1., b)
the technical means for identifying and correcting input errors
prior to the placing of the order (sec. 1., c)
the languages offered for the conclusion of the contract (sec. 1., d)
Payment and shipping information
Warranty information

Elements of the contract

obligations should be interpreted as including information on the
essential elements of the content of the contract, including consumer
rights, which have a determining influence on the decision to contract.
(2000/31/EC (56))

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

during buying > data protection

Security (https)
Privacy policy - unity with Commissioner for Data Protection
(and Freedom of Information

For what purpose? (purpose tetther)

How long?
relative: eg. until deleting registration
subjective: exact date
What data? (eg. name, e-mail address, tel number)
Handle of the data (shall the service provider give out to 3rd person?)

Point back: 3rd day of ICTtrain training (data protection)

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

during buying > payment

The buyer can choose between the
optional payments:

pay by cash (at the store)

banking transfer
COD (collect on delivery)
with credit/debit card
Handle separately the
personal (name, e-mail address that can ID the person)
sensitive information(eg. bank card and CVV/CCV number)!

Point back: 5th day of ICTtrain training (ePayment)

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

during buying > answer

The seller has to answer offer within
48 business hours!

This is the
accept
of the offer
This is
the offer

OK! (within 48h)

This is
post-order
period
(next slide)

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

during buying (Q&A)

Where is the store?
the place where it pursues its economic activity (EC
(19))

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

After the buying

Points of attention:

Fulfilment (of the contract)

Invoice
Delivery
Cooling off period
(costumer service)
Contract & information retrieval
Point back: UCP directive (Varnai Law Firm)

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

After the buying (Q&A)

Questions
Does the seller has to send invoice based on paper?
(It is different in the EU)
How can the buyer retrieval the information?
(eg. contract)

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

Member states obligations

(37) Member States' obligation to remove obstacles to the use
of electronic contracts concerns only obstacles resulting from
legal requirements
(38) Member States' obligation to remove obstacles to the use
of electronic contracts is to be implemented in conformity with
legal requirements for contracts enshrined in Community law.
(40) the provisions of this Directive relating to liability should
not preclude the development and effective operation, by the
different interested parties, of technical systems of protection
and identification and of technical surveillance instruments
made possible by digital technology within the limits laid down
by Directives 95/46/EC and 97/66/EC

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

Member states obligations (2)

Member States shall ensure that the taking up and pursuit of
the activity of an information society service provider may not
be made subject to prior authorization or any other requirement
having equivalent effect (200/31/EC Art.4, sec 1.)
Member States shall ensure that the use of commercial
communications which are part of, or constitute, an information
society service provided by a member of a regulated
profession is permitted subject to compliance with the
professional rules regarding (200/31/EC Art.8., sec 1.)

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

Legal resources (EU)

2000/31/EC - eCommerce directive
http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:32000L0031:EN:NOT

1999/93/EC - electronic signature

1997/66/EC - protection and identification
1998/27/EC - information society services
1998/43/EC - commercial communications

2005/29/EC - UCP directive

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

Legal resources (HU)

2001. vi CVIII. Trvny. - Az elektronikus
kereskedelmi szolgltatsok, valamint az informcis
trsadalommal sszefgg szolgltatsok egyes
krdseirl
1997. vi CLV. Trvny - Fogyasztvdelemrl
17/1999. (II. 5.) Korm. rendelet - A tvollevk kztt
kttt szerzdsekrl

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

Authorities, organizatoins

Ministry of Economy and Transport

Department for Infocommunication and e-Economy
Ministry of Transport, Telecommunication and Energy
www.khem.gov.hu/en/

Hungarian Association of IT companies (IVSZ)

english.ivsz.hu

Association for eCommerce (SzEK)

www.szek.org

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

copyrights
Attribution (copy, distribute, display, perform
just contain the source of the work)

Do not sell (this is non-commercial item)

Share alike
Do not modify

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

worst case scenario :)

http://producten.hema.nl/

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

Thank You for your

kind attention!

Lorant Kovacs

(Take a deep breath - again,

its over - the whole day ;)

www.szek.org
kovacs.lorant@piarsoft.com

QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.