NEW

MEDIA
&

the

INDIVIDUA
L
VOICE

New mediamost
commonly refers to content
available on-demand
through theInternet,
accessible on any digital
device, usually containing
interactive user feedback
and creative participation.
Common examples of new
media
includewebsitessuch
asonline
newspapers,blogs,
orwikis,video games,
andsocial media.
-Wikipedia-

SYNOPSIS
With the advent of the Internet, the term
new media has been devised. It tells a
story that involves most of us and in which
the interaction between the characters has
been much easier than ever before.

SYNOPSIS
However, despite our active engagement in
the use of new media, many of us are still
oblivious to how our voice can reach the
audience we target at using the most suitable
Internet-based tools.

SYNOPSIS
Lets take a look at the bigger picture to see
how we can control the ongoing plot of this
story and utilize it to transmit our messages
by being an informed character.

POSSIBLE SUBJECT
AREAS

The Internet
Mass media
New media

OBJECTIVES
Delineate the fast pace at which different
traditional forms of media progressed into new
media
Point out some pros and cons in our current
use of modern Internet-based interactive tools
Make suggestions on how to make our
individual voice, which carries a clear message
and aims at a specific audience, heard and
taken seriously via Internet-based means

PEDAGOGICAL
APPROACH
Problem-solving:
Visual stimulus
Case studies with data

Research work:
The differences between how individual opinions may
reach a large number of people in the past and in the
present
The advantages and disadvantages of the use of
Internet as a tool for spreading/circulating information
The variety of websites, applications, devices, etc. that
can be used for delivering ones information to a number
of people

PROBLEMSOLVING

VISUAL
STIMULUS

How has the Internet transformed the way

information is spread?

PROBLEMSOLVING

VISUAL
STIMULUS

Are we fully aware of the benefits, the

potentials and also the drawbacks of all

PROBLEMSOLVING

VISUAL
STIMULUS

How can we make use of the fast speed

of this information flow?

PROBLEMSOLVING

VISUAL

STIMULUS

What do you think about the power of

the visual web

PROBLEMSOLVING

after studying
these
infographics?

VISUAL
STIMULUS

PROBLEMSOLVING

after studying
these
infographics?

VISUAL
STIMULUS

PROBLEMSOLVING

after studying
these
infographics?

VISUAL
STIMULUS

PROBLEMSOLVING

after studying
these
infographics?

VISUAL
STIMULUS

PROBLEMSOLVING

after studying
these
infographics?

VISUAL
STIMULUS

PROBLEMSOLVING

VISUAL
STIMULUS

If our voice has been enabled by the net

to be projected much further

PROBLEMSOLVING

VISUAL
STIMULUS

then how can we get our messages

heard effectively when needed?

PROBLEMSOLVING

CASE
STUDIES

Delineate the fast pace at which different

traditional forms of media progressed into new
media
a. In the past, when media hadnt arrived yet, if
you wanted to have your opinions heard, there
were few but also sophisticated options.

PROBLEMSOLVING

CASE
STUDIES

You could make a public

speech; however, there
were some prominent
problems.
First,
the
number
of
audience
could be very limited
due to geographical and
social barriers. Second,
because of the formal
nature of the gathering
or the unsuitable types
of
listeners,
many
categories
of News announcers were very popular
in European countries in medieval
information in general
time, acting as a bridge between the
which could serve a
clergy and their peasants.

PROBLEMSOLVING

CASE
STUDIES
Using
a
traditional
form of media, you
could have your story
published
on
the
newspaper.
Nevertheless, you had
to go through a complex
bureaucratic procedure
and
you
must
also
convince
the
editors
that your story was
newsworthy enough for
making the headlines.
The
same
went
for

PROBLEMSOLVING

CASE
STUDIES

Therefore, only those possessing power or

wealth could have the chance to make their
voices heard. They surely werent the face of
the entire world. Leaving the meek and mild
voiceless in the dark is no longer acceptable.

PROBLEMSOLVING

CASE
STUDIES

Delineate the fast pace at which different

traditional forms of media progressed into new
media
b. With the help of modern technology, the
chances of your voice being heard are
significantly higher

PROBLEMSOLVING

CASE
STUDIES

Nowadays, you can easily widen your connection simply

by adding friends on social networks, namely Facebook
or Twitter, and many other websites or applications.
Sharing opinions is now faster than ever thanks to the
Internet.

PROBLEMSOLVING

CASE
STUDIES

Statistics of the Internet usage as of April

2015

PROBLEMSOLVING
Social
networks
are
relatively free and userfriendly.
Therefore, they attract
more and more users
everyday,
indirectly
enlarging the size of your
(virtual) audience.

The potential of the internet

in the field of marketing

CASE
STUDIES

PROBLEMSOLVING

CASE
STUDIES

Even newspapers have begun to launch their

pieces on social networking sites in order to

PROBLEMSOLVING

CASE
STUDIES

Unbiased news agencies have been utilizing the Internet

as a way to battle against the manipulation of the
governments, promoting journalistic objectivity.
Therefore, these agencies are always willing to dig
deeper and listen to the peoples voice more often.

PROBLEMSOLVING

CASE
STUDIES

TheRealNews commitment to journalistic

objectivity

PROBLEMSOLVING

CASE
STUDIES

The Net helps us spread the news faster, cheaper and

far more conveniently. It has now become the primary
channel of communication between teachers and their
students as well as among students themselves. 59% of
students with access to the Internet report that they
use social networking sites to discuss educational topics
and 50% use the sites to talk about school
assignments.
After George Middle School in Portland, OR introduced a
social media program to engage students, grades went
up by 50%, chronic absenteeism went down by 33%, and
20% of students school-wide voluntarily completed
extra-credit assignments.

PROBLEMSOLVING

CASE
STUDIES

According to thePew Internet & American Life Project,

96% of 1829 year olds and three-quarters (75%) of
teens now own a cell phone, 88% of whom text, with
73% of wired American teens using social networking
websites, a significant increase from previous years.

PROBLEMSOLVING

CASE
STUDIES

Point out some pros and cons in our current use

of modern Internet-based interactive tools
a. The benefits:

PROBLEMSOLVING

CASE
STUDIES

The Internet encourages interactions and discussions

between
students,
employees,
businessmen/businesswomen,
and
those
who
communicate on a daily basis.
Therefore, it helps people get to know each other
better, work together more efficiently and to be
entertained in various ways.

PROBLEMSOLVING

The
Internetbased tools
allow
students to
discuss
assignment
s online
fast and
convenientl
y

CASE
STUDIES

PROBLEMSOLVING

CASE
STUDIES

UPs English Club is able to share useful learning

resources with students thanks to its vlog Youtube
channel.

PROBLEMSOLVING

CASE
STUDIES

Video conferences has revolutionized

the way we communicate at work.

PROBLEMSOLVING

CASE
STUDIES

The Internet can also act as a useful distributor of

public announcement from the governments, from the
local authorities or even as a useful tool in the fight
against crime.

PROBLEMSOLVING

CASE
The Internet of
STUDIES

Things, an
American
technology
brand, has
recently
introduced a
system called
ShotSpotter,
which
recognizes
when gun shots
are fired in
public and
helps police
identify where
the gun that
fired them
might be

PROBLEMSOLVING

CASE
STUDY

Point out some pros and cons in our current use

of modern Internet-based interactive tools
b. The drawbacks:

PROBLEMSOLVING

CASE
STUDIES

Since everybody has the rights to state their opinions,

its getting more and more challenging to control the
spread of unverified rumors or unreliable information,
such as that of the notorious ISIS or celebrities tabloids.

PROBLEMSOLVING

CASE
STUDIES

The Net can make people become less and less willing
to participate in real-life interactions, which is a result
of human over-reliance on machines and technological
devices.

PROBLEMSOLVING

CASE
STUDIES

Social networking sites lack privacy and expose users to

government and corporate intrusions.13 million users
said they had not set or did not know about Facebook's
privacy settings and 28% shared all or nearly all of their
posts publicly, which is an alarming scenario.
(ConsumerReports.org, "Facebook & Your Privacy: Who
Sees the Data You Share on the Biggest Social
Network,"Consumer Reports, June 2012)

PROBLEMSOLVING

CASE
STUDIES

A new survey shows the scale of the mistrust, as nine out

of ten (89%) British internet users admitted to being
worried about online privacy

PROBLEMSOLVING

CASE
STUDIES

The variety of websites, applications, devices,

etc. that can be used for delivering ones
information to a number of people

PROBLEMSOLVING

CASE
STUDIES

Despite several defects in the Internet, theres no

denying that it has revolutionized the way we
communicate, push back the geographical limits and
expand our horizon.

PROBLEMSOLVING

CASE
STUDIES

Online pages such as Facebook, Twitter, Instagram,

Flickr, Tumblr, Pinterest, Wikipedia, YouTube, Reuters,
Wikinews, CSPAN, etc. serve as the most useful tools to
spread the words.

However, it is up
to
us
now
to
decide
what
to
say, how to say it
and whom to say
to.