USING SOCIAL MEDIA TO

GET A JOB
Mike Schlossberg
Mike Schlossberg Social Media

THE STATS
Facebook

1.39 billion Monthly Active Users, 890 million daily.

Skews towards women; 76% of female users are on Facebook vs. 66% of men.
Heavier penetration among <$49k HH income, some college or less, urban location.
Age is heaviest among 64 and younger, but Facebook is hemorrhaging younger users

LinkedIn

364 million members.

Skews towards men, heavily towards college or higher, high urban/suburban penetration.
Income largely towards $75k HH or higher.
Users are largely white, although 30% of all African-Americans on the internet have LinkedIn.
Age is heaviest among 30-64.

THE STATS
Twitter

255 million Monthly Active Users.

Heavy African American (29%) vs. Hispanic and white (both 16%).
Even gender distribution & education.
Slight tilt towards higher incomes.
More urban/suburban (18/19%) vs. rural (11%).

Instagram

Over 300 million Monthly Active Users.

Highest minority penetration; 34% of African American, 23% of Hispanics, just 12% of whites.
Users are 29 or younger, with heavy penetration <18.
Rural users are almost non-existant.
Majority female, low household incomes.

THE HORROR STORIES

Connor Riley, who was offered a job at Cisco. Until:

Ashley Payne, a Georgia teacher who was asked to resign because of this
picture:

Comedian Gilbert Gottfired, who worked for AFLAC, a largely Japanese

company, until:

THE BAD
93% of recruiters say they use social media to check on a potential job candidate
before hiring them.
51% of employers who check on a candidate have not made a job offer due to
content on someones social media page. Most common reasons:

Provocative or inappropriate photographs

Drinking or drug use
Bad mouthed previous company or fellow employee
Poor communication skills
Discriminatory comments

This is a wide array of potentially damaging content more than just bad judgment!

THE GOOD
However, the same survey found that 33% of employers who conducted
social research became more likely to hire a candidate, an 23% said that
they found content that directly resulted in a job offer.
Good feel for company personality, could see them as a good fit within company
culture.
Found background information that confirmed their qualifications.
Conveyed a professional image.
Conveyed well-rounded candidate with many professional interests.
Great communication skills.
High levels of creativity.

SOCIAL MEDIA AUDIT

Review all content in your social media profiles.
Reviewing for:
Content (Offensive, inappropriate or unprofessional)
Grammar and spelling
Privacy settings

Remember: Always operate under the assumption that anything and

everything you post can and will be seen by a potential employer.

SOCIAL MEDIA AUDIT - FACEBOOK

Activity Log: Shows everything youve EVER
done on social media and how you can undo it.
Pictures: Review all you have uploaded, and untag
as necessary.
About Me: Review information for accuracy, grammar
and content.

SOCIAL MEDIA AUDIT - TWITTER

Review your timeline for any potentially offensive content.
Yes, this may take a while.

Looking for specific words that you said?

https://twitter.com/search-advanced

Search who you follow and tweets you favorited.

Remove potentially offensive content.

SOCIAL MEDIA AUDIT - LINKEDIN

More likely than not, your content will not be offensive; the bigger concern is
making sure it is professional.
Review every item to check for:
Appropriate grammar and spelling.
Most up to date information, including jobs, training, skills, honors, etc.

PROFESSIONAL PORTFOLIO & RESUME

www.scribd.com allows you to upload any Word/PDF document.
Will then give you a link to the website, and you can use this to upload a resume.

Are you involved in other fields? Use Scribd to showcase your work.
Examples include:
Articles, reports or papers you have written.
Use those links in your social media profiles and on your resume.

If you have positive content, make sure to show it off!

CONNECT WITH EVERYONE

Facebook, Twitter, LinkedIn (and just about every social media platform) have
built in systems that allow you to connect with anyone in your Outlook file,
Excel contact sheet, etc.
Connect with everyone then interact and network with those people.

NETWORK A LA DALE CARNEGIE

Dale Carnegie would have loved social media if used right.
Use it to LISTEN and interact with people without making a direct ask.

Send periodic notes to someone see how they are doing.

Respond to comments.
Congratulate people when they get a new job, new project, etc.
Like their comments.
Send them Happy Birthday messages and more than just the default!

POST RELEVANT CONTENT

Remember, if all you use social media for is to get a job, it probably wont
work.
Prove yourself an expert in your field by posting relevant content.
Find useful blogs, reports, etc., and post them, with your analysis.
Ask for comments you want to start a positive conversation.

Content sources
www.feedly.com
LinkedIn groups.
Google News.

CREATE PROFILES
What networks should you create a profile on if you are looking to find a job?
LinkedIn is almost always the answer.
Do you work in a visual field, or a field that has visual elements?
Photography, cooking, graphics design, etc.

Should you create a Facebook or Twitter page?

If you have one already, keep using it, and use it well.
If you dont have one, no.

FILL IN EVERYTHING
Vitally important that you fill in all applicable lines.
LinkedIn has a completion graphic make sure yours is at 100%.

LINKEDIN PROFILE
Remember: LinkedIn is a fancy resume and rolodex.
Summary page
Name, current, previous job.
If you are unemployed, dont put
unemployed or leave the spot blank.
Use generic title that matches what
you are seeking.
Example: Sales representative
seeking employment in business to
business field.

LINKEDIN SUMMARY
Professional summary of who you are.
2-3 paragraphs. Best if kept brief.

LINKEDIN EXPERIENCE
Essentially your resume bullet points, but you can go
into more depth.
You can copy and paste your resume, but with more
detail.
Listed in chronological order, so make sure you double
check your start and end dates.

LINKEDIN AWARDS
Can list awards you have won.
Have the option to list all individually.
Can also group smaller and older ones together.

LINKEDIN RECOMMENDATIONS
Request recommendations from previous employers, coworkers and clients.
The closer the person worked to you, the more powerful the impact.

You can request a recommendation: Go to the Recommendations section of

your profile, scroll to the bottom, and click on Ask to be recommended.
Follow the steps from there.
Tips:
Change the default subject and message.
Mention specific things that you would ask the person to discuss.
Problems solved, positive characteristics, great results.

Send to one person at a time, not up to three.

Follow up IN THE REAL WORLD, not just via Email.

LINKEDIN GROUPS
Banded groups of like-minded people, joined by a common interest or industry.
Two most critical features: Allow for discussions & job openings.
Groups can be found via search or by looking at the groups that one of your connections has
joined.

Generally speaking, there are two types of groups you can join:
Industry specific: Related to your line of work.
Local interest: Local business groups (Like The Chamber, etc).

Industry specific can help you remain up to date in your field and make connections with
potentially useful people.
Local interest can keep you up to date with what is happening in the local business scene.

LINKEDIN GROUPS
Dos:
Make meaningful contributions to local discussions. Offer praise, advice and
resources.
Keep an eye on the job postings board.
Connect with people who you have conversations with.

Donts:
Spam the discussion board.
Make posts like I AM LOOKING FOR A JOB PLEASE HELP ME
Say anything you wouldnt want discussed at a job interview. You never know
who is watching.

LINKEDIN COMPANIES
Individual businesses have company pages
on LinkedIn.
You can follow a company which means
that you can see whenever they post a job,
hire someone new, etc.
Do that! This will allow you to see updates
from that business and be better informed.
Will also allow you to see who you know at
that business, which can be helpful for job
search purposes.

Identify companies you want to connect with,

find them, and follow them.

USING LINKEDIN JOB SEARCH

Click on Jobs in the top title.
Can narrow search by location, company size and industry.
LinkedIn will then display a list of companies that are hiring based on your
selected criteria.

LinkedIn also allows you to pay $30.00 a month (first month free) for some
bonuses in terms of job seeking:
If you apply for a job through LinkedIn, get bumped to the top of the list.
Directly message job recruiters.
See how you compare to other job applicants.

CONTACT INFORMATION
Mike Schlossberg
michaelschlossberg@gmail.com
@MikeSchlosserg
Facebook.com/MikeSchlossberg
Want this slide deck? Email me: michaelschlossberg@gmail.com
Buy my book: Tweets & Consequences: 60 Social Media Disasters
in Politics and How You Can Avert A Career-Ending Mistake. Available
on Amazon or directly
from me.