Presented To:

• Sir Farooq
 Presented By
• Ammara Majeed
• Mehak Nazeer
• Nimra Hussain
• Fatima Salam
• Sariya Manzoor
Executive Summary:
• Auspicious online gifts mart
• (AOGM)
• We are launching a great new online gift
shopping resource for locating special gift
for every special occasion, unique gift
ideas, handcrafted gifts & much more for
all your loved ones. If you are looking for a
unique gift or gift idea that's a little
different, a little better, you are sure to find
it in our unique online gift shop. We
feature over 1000 top brands, and stores
from across Pakistan.
Why the Internet?
“When history is written, the creation
of the Internet may be ranked
alongside Johann Gutenberg’s
printing press and Marconi’s radio
as among the major advancements
in human communication.”

Roanoke Times, March 1, 1997

• Electronic Commerce (EC) is where business transactions
take place via telecommunications networks, especially the
Internet.
–Electronic commerce describes the buying and selling of products,
services, and information via computer networks including the
Internet.
–The infrastructure for EC is a networked computing environment
in business, home, and government.
–E-Business describes the broadest definition of EC. It includes
customer service and intrabusiness tasks. It is frequently used
interchangeably with EC.
 What’s Being Sold Through E-
business?
 Computer software
 Computer hardware
 Books
 Music
 Gifts
 Travel
 Clothes
 Technology Update
(It took this many years to reach 50 million
users)

• Radio - 38 years
• Television - 13 years
• Internet - 4 years

Research conducted in U.S.A. in 2000-2005

 The Benefits of
Electronic Commerce
• Benefits to Organizations

–Expands the marketplace to national and international markets

–Decreases the cost of creating, processing, distributing, storing and
retrieving paper-based information
–Reduces the time between the outlay of capital and the receipt of
products and services
–Lowers telecommunications cost - the Internet is much cheaper than
value-added networks (VANs)
 What’s Being Sold?
Travel
6%

Computer
Other Products
26% 35%

Books/Music
7% Gifts
26%

Source: Forester Research Inc. 1998

 Benefits to Customers
–Enables customers to shop or do other
transactions 24 hours a day, all year round from
almost any location
–Provides customers with more choices
–Provides customers with less expensive
products and services by allowing them to shop
in many places and conduct quick comparisons
–Allows quick delivery of products and services
in some cases, especially with digitized
products
 Benefits to Customers
–Customers can receive relevant and detailed
information in seconds, rather than in days or weeks
–Makes it possible to participate in virtual auctions
–Allows customers to interact with other customers in
electronic communities and exchange ideas as well
as compare experiences
–Electronic commerce facilitates competition, which
results in substantial discounts.
 Benefits to Society
–Enables more individuals to work at home, and to do
less traveling for shopping, resulting in less traffic on
the roads, and lower air pollution
–Allows some merchandise to be sold at lower prices
benefiting the poor ones
–Enables people in Third World countries and rural
areas to enjoy products and services which otherwise
are not available to them
–Facilitates delivery of public services at a reduced
cost, increases effectiveness, and/or improves quality
In what ways e-business is useful?

• Works 24 hours a day

• Offers 2 way communication
• Unlimited access
• Interactive advertising
• Supports current business efforts
• Unique product
• Speedy Delivery
• Super Service
• Stay Committed!
Home About Us Gifts Shopping Basket

Username:
Password:

Birthday Candy
Family Friends Babies For Her
gifts Bouquets For Him
Rs. 25000 Rs. 50,000

Rs. 10,000000 Rs. 35,000 Rs. 200000

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DESIGNS
Diamonds
 DIAMOND RINGS

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DESIGNS
 CLICK FOR MORE
Shirts and jackets (men)
DESIGNS
 Rs.5,000
Rs.3,000 Rs.12,000 Rs.3,000

Rs.1,000 Rs.40,000
Rs.80,000

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DESIGNS
Rs.12,000 Rs.12,000 Rs.60,000
 Perfumes

Paul Smith
London
Gucci

Burberry
Chopard
Handba
gs

Clutc
hes

Handbags
Laptops
Jeans

Denim