VILGIA DELARHOZA1110534016

FLORY ASOKA
1110525001
INDAH KHAIRINISA 1110524009
ZULFA ANNA H.
1110524017

Company Profile
Established in 1994 with commenced
operations in 1996. In 2001, Tune Air Sdn
Bhd Tony Fernandess company purchased
this airline from DRB-Hicom. Air Asias first
and main base is the Low Cost Carrier
Terminal

(LCCT)

at

Kuala

Lumpur

International Airport, while its secondary

hubs are at Kota Kinabalu International
Airport, Senai International Airport and
Penang International Airport.

About Company
Air Asia is well known as

Malaysian

low cost airline and even Asias

largest low fare, no frills airline. Air
Asia slogan is

Now Everyone Can

Fly. Being the home of Air Asia, the

LCCT is the budget terminal in KLIA,
opened on 23 March 2006.

Subsidiaries :
Thai Air Asia,
Indonesia Air Asia,
Viet Jet Air Asia and
Air Asia Red Tix.
Associate companies :
Air Asia X,
Tune Hotel and
Tune Money.

Vision
To be the largest low cost
airline in Asia and serving
the 3 billion people who are
currently underserved with
poor connectivity and high
fares.

Mission
1.

2.
3.
4.

To be the best company to work for

whereby employees are treated as part of
a big family
Create a globally recognized ASEAN brand
To attain the lowest cost so that everyone
can fly with Air Asia
Maintain the highest quality product,
embracing technology to reduce cost and
enhance service levels

Customer Relation Management

March 2009,

the CRM sistem of

Air Asia able to examine the
customers information
Internet-based services:
provide information
promotion services
complain and suggestion from
customers

Supply Chain Management and

Entreprise Resource Planning
ERP

of

Air

Business

Asia

using

Microsoft

by

Avanade

Solution

Consultant.
- caapture transaction daily operation
- managing the supply chain
- save on operating cost

Supply Chain Management and

Entreprise Resource Planning
Management operating system of Air

Asia corporate with Merlot Aero

-

manage

information

services

and

flight

Commerce and Marketing

AirAsia implementing e-ticketing
E-ticketing is an implementation of B2C (Business to
Consumer), which business owners and consumers can
interact directly. This system allows passengers to reserve
tickets online through electronic media.

AirAsia also implement e-marketing

Companies

they

do

marketing

through

the

internet.

Through AirAsia.com, then the customer only needs to

access the site from AirAsia.com to reserve tickets.

Air Asia Website

On Line Ticket Air Asia

Technology of e-ticketing AirAsia using Computer

Reservation System (CRS) of Navitaire's Open Skies
Technology which is a reservation-based integrated
web and inventory system including the internet, call
centers and control functional departure airport
(booking, check-in, baggage ).

The implementation of e-business on Air Asia provides a good

advantage for the company and for the customers and partners,
among others :
1. Marketing through the internet (social networks, websites, ads,

etc.) can make more effective promo attract prospective

passengers.
2. Customer becomes easier and efficient in booking tickets in

AirAsia.com
3. Increasing ticket sales, because the e-ticketting more effective in

practice because users are already close to the internet would

prefer an online reservation compared to conventional manner.

4. The name of the company is increasingly known to the

public (the image of the airline AirAsia as local or crossborder very affordable) through marketing on the Internet.
5. AirAsia can do cost efficiency in terms of operational
6. The existence of good information system also allows the

partners that support the operation of AirAsia because,

other AirAsia supply needs have also gone through the eprocurement system in which the related procurement
deals done online and transparent.

Production, Manufacture and Repair

In the process of repair Air Asia as Maintenance-ByThe Hour (HTM), Air Asia in collaboration with ST
Aerospace in rapair management 100 A320 fleet. With
this

partnership

makes

flight

safety

and

quick

turnaround time that Air Asia are expected to operate

with a low cost. ST Aerospace has been a partner with
Air Asia for 10 years and always consistently provide
maintenance, repair and overhaul services of high
quality and cost effective.

Human Resource Management

HRM business functions streets with e-business through employee
recruitment announcement through the website and the application
of e-business systems Air Asia makes its HRM system is not as much
as other airlines. Profits or advantages, namely:
1.

Internal efficiency strategy is to increase the way or method to

create employee satisfaction, improved quality, productivity
and decision-making.

2.

Can be more efficient with improved employee information

services, products and the use of software or application that
helps.

3.

With e-business, Air Asia does not need to make as much as

the Human Resource systems other airlines.

Implementation of E-Commerce that have been

implemented

One form of e-commerce conducted by Air

Asia is eTicketing . Here is an online ticketing
process in Air Asia.