Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
IN RETAIL BUSINESS
THE
NIELSEN COMPANY
2013
TODAYS PRESENTER
Yongky Susilo
Yongky Susilo serves as Executive Director of
Nielsen Indonesia and Board Expert APRINDO
based in Jakarta. He has more than 20 years of
experience in marketing, sales, business
development and research across the retail and
manufacturing industries.
Yongky is one of the todays leading experts on
consumer attitudes and behavior, prominently
and frequently featured in the nations major
media. He is a professor at MM University of
Indonesia, ex Senior Academic Advisor
University Bunda Mulia and book author of
RETAIL RULES and expert editor of Retail
Indonesia magazine.
INDONESIA
2014= 3.7
2013 = 3.2
3.4
1.1
1.7
2.8
2015= 4.0
1.2
3.0
1.5
-0.5
1.9
4.6
5.6
5.2
2.02.5
2.6
3.02.6
5.4
5.0
5.5
6.4
Source : IMF
H1 14
7%
H1 13
12%
5,6%
8.2%
H1 14
17%
Source : BI
10
H1 14
H1 13
8%
Source : EMC
11
12
LPG increase
Festive 2013
Rupiah Apreciation
Rupiah Depreciation
13
ID Q2 2014
14
Indonesia
Bigger &
Faster
Size economy
Consumer market
GDP per capita
Urban population
2025
Over 2 Trillion
1.5 Trillion USD
2015
1 Trillion USD 9000 USD
0.6 Trillion USD68%
2005
0.7 Trilion USD4000 USD
0.3 Trillion USD50%
1500 USD
43%
Source: WB,McKinsey
15
16
SUBSIDY
Jokowi JK will increase fuel Rp 1500 (27%) from
Rp 6500 prior to SBY end of term. Cut aggresively
in a time frame of three years
Drive inflation to 8%
Hike may potentially save Rp70tr, c.30% of the
current infrastructure budget
Eliminate electricity subsidy in two years,
replace solar into abundant coal and geothermal, open for
DDI and FDI
Ease up CAD from 4-4.5% to 2-2.5%
17
EXPERIENCE ECONOMY
19
21
25%
1999
56.5%
2010
22
23
Adventures
Quantity &
Price
Sports
Licensed Brand Fashion
Consumer Durables
Convenience Resto
Malls
Local Department Stores
Hypermarket/Minimarket /Fastfood
Street market & Supermarket
24
To become extraordinary
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