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Entrepreneurship

Management

Business Idea Generation

Prepared By :
Abhishek Kumar
Anmol Jain
Sunil Sutwal
(D.F.T Sem-VI)

Name of the company Ecotales


Set up Location Kangra, Himachal Pradesh
Business Plan Recycling & Up-cycling Plant

Introduction

India is the second most populous country, which


has about 16% of the world population and 25% of
the land area.
Rapid industrialization last few decades have led to
the depletion of pollution of precious natural
resources in India depletes and pollutes resources
continuously.
Rational and sustainable utilization of natural
resources and its protection from toxic releases is
vital for sustainable socio-economic development.

Idea Generation

We have allocated resources to different spheres of the business


with much thought and application.
Our basis consists of the up cycling of waste wrappers, cloth pieces,
broken wood pieces, and waste plastic and metal containers.
We plan to focus mainly on plastic and polyester coming from
plastic bottles of mineral water as well as soft drinks and plastic
from almost all packed food items like potato chips.
These items which would have been a waste could actually be used
for transforming them into different stationary items like pencils,
backpacks, folders, pencil cases and other useful items like trash
containers, disposable glasses, plates, umbrellas and bags.

Concept

A new waste policy known as Extended Producer


Responsibility (EPR) has led to the adoption of laws in
many parts of the world that require any company that
sells a consumer product to provide "cradle-to-cradle"
take-back service to its consumers.
Raw material availability is easy.

Industry
Analysis

DEMOGRAPHIC
Income: Medium and High
Social class: Any class
Occupation: Corporate, young students
PSYCHOGRAPHIC
Lifestyle: who wouldn't mind paying a little extra for a cause.
Outlook: who are willing to save the environment
BEHAVIOURAL
User Status: mainly it'll include the 1st timers who have hardly used recycled
products; the people who are regular to this concept will also be attracted.
Usage Rate: will gradually increase as they realize its advantages
Attitude: Looking for potential customers with positive mind-set.
GEOGRAPHICAL
Urban India
Headquarters in Himachal Pradesh alongside operations in all major
metropolitan cities

arket Segmentation

To provide a top quality, recycled material to the


consumer so that they may benefit from many good
properties and organic elements of the waste
products.
To ensure the financial wellbeing of the business.
To provide municipalities with an economical,
alternative for the disposal of the recyclable wastes.
To build in the consumer a positive feeling about the
feasibility of using recycled goods.

oals of the business

Logistics : DHL PVT LTD


The external logistics will be subcontracted to TTL PVT LTD.
They will look into logistics at both supplier side & distribution to
optimize the cost.
They will operate & negotiate with tariff cost
Automation Systems: Siemens
The automation system will be contacted to Siemens.
Their job will be to install, configure & automate the entire production
process to be controlled from a control room.
Information Processing: IBM/Ramco
Ramco PVT LTD will be subcontracted to build ERP to support the
production process.
They will look into the requirements & keep upgrading the tool with
time.
IBM will look into data management processing tool.

Production Plan

Quality Check: Dedlon


The quality check will be sub contracted to Dedlon.
They will be ensuring the quality standard with tolerance
zone of customers.
They will adopt practices like lean six sigma, TQM across
industry & also train them.
Market Research: Ac Neilson
Market research will be conducted by AC Neilson.
They will look into the new markets that can be trapped.
They will help in sales forecasting.

Production Plan

For the recycling of the plastic and the paper.


Recycling plant equipment is subject to change
depending on polymer to be recycled. Recycling plant
contain washing basins, crushing machine, agglomerate,
drying unit, granule extruder and packaging unit.

Machinery

Glass cullet of less than 6 mm in size produced by the


glass crusher is further milled to produce glass powder.
The produced glass powder is separated from paper,
such as bottle labels, by a rotary sieve within the twolayer hopper.
The cullet mill contains many alumina balls, which collide
with each other to mill cullet.

Cullet Mill

Glass powder produced by the cullet mill is sorted


according to grain sizes, and powder of the specified
grain size is taken out.
Connection with a powder conveyor allows the
continuous sorting of powder. In addition, because of its
closed system, no powder is released into the
surrounding environment.

Powder
Sifter

Powder mixture produced by the mixing machine is


baked to make a light porous foamed material, or
Supersol.
The baking machine consists of a baking section and an
annealing section, each of which has a light, insulating
and fireproof structure.

Baking Machine

Waste-Glass Recyclin

The recycled plastic is then used for making products like


Tiffin boxes, pencil cases, etc.
The plastic is put through machine which has special
equipment attached to it called the Dye.
For making different products out of plastic the same
machine can be used but the Dye needs to be different.
This Dye is available in various types and shapes.

Up-Cycling Process

An up cycling plant has nothing very new in the


machinery, but the Dye plays a very important role.
To make anything new out of recycled paper all we need
is a different kind of Dye every time.
Each Dye has a different shape and size so as to give the
products the desired design.

Up-cycling Plant

Make products
from dye

Washing with
centrifugal froce

Check melt flow


index

Extrusion in form
of strings/cullet

Make
pellets/milling
cullet

Flow of order

Recycling of material

Separation of
plastic/glass/paper
from waste

The paper is taken to a factory to be recycled.


The paper is shredded.
The shredded paper has water added and is made into
pulp (which looks a bit like porridge) and has the ink
cleaned off.
The paper goes through large rollers which squeeze out
the water and flatten the paper into big sheets
The new sheets can then be made into new newspapers,
books and magazines to be sold in shops.

Lifecycle of paper

The plastic bottles are taken to a factory for recycling.


The bottles are sorted into different types of plastic to be
recycled separately.
The sorted plastic is washed and shredded into small
flakes.
The plastic flakes are melted down and can be made into
new items
The new plastic items are sold in shops.

Lifecycle of plastic

The pricing is low enough to ensure rapid growth in the


market yet still provide a very healthy profit.
The pricing can be fixed at lower levels because the raw
materials can be procured at almost no or very less cost
Pricing will be mainly done based on the Overall
Manufacturing Costs, Logistics and Distribution Costs

Pricing
Strategy

Department

No. of people

Middle Level Manager

Production Workers

12

Finance

Marketing

Sales & Distribution

Research &
Development

Miscellaneous

Headcount

Quality Control Inspector 1

Threats
Customers failing to understand the concept of an ecofriendly company.
Competition pouring in.

Critical Risks

Weakness
High Costs initially incurred.
Channelizing the raw materials
Lack of awareness on green products.
Concentration on few customers initially
The prices of our products could be relatively higher

Recycling is easy to do - Recycling at work is straight


forward and easy to do. It's easy to separate out materials
to recycle from your other waste, if we get a good system
in place it's easy to implement and maintain.
Recycling increases customer loyalty - Customers prefer to
do business with companies that behave in an
environmentally-friendly way.
Recycling saves space and can reduce clutter - Recycling
often reduces clutter and improves the working
environment. Less clutter also means increased safety
around your workplace.

Business
Strategy

Recycling is great for the environment - Recycling at work


helps reduce the environmental impact of our business.
Recycling your waste materials means they can be used
again in new products and applications, instead of simply
going to landfill where they generate harmful greenhouse
gas emissions.
Recycling is cost effective - Recycling is a cost effective
method of dealing with the wastes of our Company,
simply because it is often cheaper when compared with
general waste management and disposal.

Business
Strategy

Major part of population is concerned about environment.


Not many companies offering recycled products

Feasibility
Analysis

WEAKNESSES
High Costs initially incurred.
Channelizing the raw materials
Lack of awareness on green products.
Concentration on few customers initially
The prices of our products could be relatively higher

Swot Analysis

STRENGHTS
Socially responsible company.
Might get government incentives
Easy availability of raw material
Great scope for expansions
Wide range of machinery available, customization on request.
green act

Swot Analysis

OPPORTUNITIES
Expansion prospects
Growing trend of education would increase the number of
people buy the products
Goodwill will be built over the years.
THREATS
Customers failing to understand the concept of an ecofriendly company.
Competition pouring in.

Product Profile

We are using raw materials like paper and plastic and our
end products comprise of the following:
Disposable Paper plates
Disposable Glasses
Carry Bags
Bottles for use of non food products
Stationary
Providing recycled glass / paper/ plastic to product
manufacturers

USP being that the products but even the working


methodology is eco-friendly i.e. in the due course of
production there is no harm to the environment in any
manner (no pollution, no toxic substances produced, no
exploitation of natural resources).
Sentimental quotient
E-Marketing

Unique Selling Proposition

PRODUCT: Eco-friendly products produced by recycling


and up cycling the common trash. Products like
disposable glasses and plates.
PLACE: Starting our business operations in Himachal first
which will gradually followed by setting up operations in
other Metropolitan cities.
PROMOTION: Going to companies and educational
institutions and making the people aware of our company
our products and how it is important to be green

6Ps of marketing

PRICING: Daily working cost of refining and recycling


plastic comes up to 5-6 Rs. Per Kg. This means their up
cycling costs another 5-7 bucks varying depending on the
product. Profit margin will be less initially and would be
around Rs. 2.
PROCESS: Raw material is dumped at factory , only that
waste which comprises of paper and plastic. Not all kind
of waste can be used for recycling and up-cycling
purposes.
PEOPLE: We need technically sound people who can
operate the machines and look through the technical
problems.

6Ps of marketing

http://www.sustainabilityadvantage.com/
http://en.wikipedia.org/wiki/Supplier_relationship_management
http://www.epa.gov/sustainability/basicinfo.htm
http://lists.ibiblio.org/pipermail/marketfarming/2002-October/000063.html
http://www.wm.com/residential.jsp
http://www.wastemanagement.in/
http://www.wastemanagement.in/recycling-sustainability-and-energyrecovery.html
http://en.wikipedia.org/wiki/Recycling
http://en.wikipedia.org/wiki/Waste_management
http://edugreen.teri.res.in/explore/solwaste/recycle.htm
www.waste.nl/redir/content/download/.../CS-pla%20ind_ebook.pdf
http://apac.simsrecycling.com/contacts-and-locations/india/bangalore
http://www.waste.nl/page/287
http://wgbis.ces.iisc.ernet.in/energy/paper/wms_for_bangalore/sustainable_w
aste_management_system_for_Bangalore.pdf
http://smetimes.tradeindia.com/smetimes/news/industry/2011/May/09/attero
-recycling-to-set-up-e-waste-unit-in-bangalore5444372.html
http://www.attero.in/
http://www.inewsone.com/2011/05/09/attero-recycling-to-set-up-e-wasteunit-in-bangalore/49160
http://saahas.org/downloads/ewastereport.pdf

References

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