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Professionalism
Ethics Defined:
Ethics is concerned with how we should
live our lives. It focuses on questions
about what is right or wrong, fair or unfair,
caring or uncaring, good or bad,
responsible or irresponsible, and the like.
Is it the truth?
Is it fair to all concerned?
Will it build goodwill and better friendships?
Will it be beneficial to all concerned?
In an ideal world, these four areas would not conflict but in reality they
often do.
How many PR people have been
asked to over-represent a product? How many agencies have
been asked to take sides on issues that conflict with a healthy
environment? The answer is that many of us participate in areas
where ethical standards are vague at best. (comments from a
senior PR executive in PRSAs The Strategist)
Personal Ethics