BUSINESS IDEA

GENERATION:
DESIGN-THINKING
APPROACH
M. Husni (1306497283)
Nana Tristiana (1306497296)
Risma Kartika Sari (1306497371)
Roy Hendrawan (1306497421)
Wira Pratama (1306497560)
Yenni Afriani Maria (1306497592)
Zainul Fikri (1306497642)

WHATS DESIGN THINKING?

Design thinking is a
human-centered
approach to innovation
that draws from the
designer's
toolkit
to
integrate the needs of
people, the possibilities
of technology, and the
requirements
for
business success.
Tim Brown, president
and CEO IDEO

DESIGN THINKING PROCESS

THREE SPACE OF INNOVATION

1
2
3

Inspiration
is
the
problem or opportunity
that
motivates
the
search for solutions.
Ideation is the process of
generating, developing, and
testing ideas.
Implementation is the path that leads
from the project stage into peoples
lives.

THREE ELEMENTS OF ANY SUCCESSFUL DESIGN

PROGRAM

Insight

A MENTAL MATRIX OR THESE

PEOPLE HAVE NO PROCESS

Design thinking is rarely a graceful

leap from height to height; it tests
our emotional constitution and
challenges our collaborative skills,
but it can reward perseverance
with spectacular results

Divergent thinking is the route,

not the obstacle, to innovation.
In convergent phase, its time to
eliminate options and make
choices

A Design Thinkers Personality Profile

Collaboration

The best design thinkers dont simply work

alongside other disciplines; many of them
have significant experience in more than
one

RETURNING TO THE SURFACE OR THE DESIGN OF

EXPERIENCES

Experience economy from passive

consumption to active participation
Best experiences are not scripted but
delivered on the spot by service
provider
Implementation is everything

SPREADING THE MESSAGE OR THE IMPORTANCE OF

STORYTELLING

Storytelling Design thinker design

challange

Design Thinking Meets The Corporation

Design thinking as a systematic approach to

innovation
Using design thinking to manage an innovation
portfolio

Ways to Grow matrix

A tool of design thinking
to evaluate the innovation
efforts within organization

Transforming organization
Give them the net

DESIGN THINKING NEEDS

A NEW PARTICIPATORY SOCIAL
CONTRACT

It is no longer possible to think in adversarial terms of a buyers marke

Working
The
Systems
Doing
Informing
Altering
future
shift
more
both
at
our
toof
scale
service
with
behavior
companies,
sides
less
and
of why
the economic,
counter
we shouldand
act planet
more like
earth
honeybees

The greatest design thinkers have

always been drawn to the greatest
challenge of applying their skills to
problem that matter.

Necessity is the mother of Innovation!

Find the deepest question to find

the brightest solution.
MDGs End Childhood Obesity.

Design thinking leads to urban solutions

in Dublin

CASEWORKS

Designing Dublin

established by Design 21st Century project, supported by the

Creative Dublin Alliance in partnership with Dublin City Council,

has evolved a method of Learning

design thinking

to Learn that uses

processes and tools.

References:
Jean Byrne, Vannesa Ahuactzin. 2010. Learning to learn without boundaries. Your Country, Your
Call.
June 1st 2011. Designing Dublin introduces The Compendium. 27/2/2015.