Chapter 1

Business Communication
Foundations

Student slides

Communications in Business
Williams, Krizan, Logan, & Merrier
2010 Cengage Learning. All Rights Reserved. May not be copied,
scanned, or duplicated, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a
password-protected website for classroom use.

Ch 1 - 1

Learning Objective 1
Why is business communication
important to individuals and
organizations?

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2010 Cengage Learning. All Rights Reserved. May not be copied, scanned,
or duplicated, in whole or in part, except for use as permitted in a license
distributed with a certain product or service or otherwise on a passwordprotected website for classroom use.

Ch 1 - 2

Business Communication is
Important to
Enhance

your self-esteem
Become an effective employee
Advance in your career
Positively affect an organizations
success
Student slides

2010 Cengage Learning. All Rights Reserved. May not be copied, scanned,
or duplicated, in whole or in part, except for use as permitted in a license
distributed with a certain product or service or otherwise on a passwordprotected website for classroom use.

Ch 1 - 3

Learning Objective 2
List and explain the goals of
business communication.

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2010 Cengage Learning. All Rights Reserved. May not be copied, scanned,
or duplicated, in whole or in part, except for use as permitted in a license
distributed with a certain product or service or otherwise on a passwordprotected website for classroom use.

Ch 1 - 4

Goals of Business Communication

Receiver

understanding message
interpreted as sender meant it to be
Receiver response receiver responds to
the message
Favorable relationship people involved
relate to each other positively, personally,
and professionally
Organizational goodwill the receiver has
confidence in the organization and is willing
to continue the business relationship
Student slides

2010 Cengage Learning. All Rights Reserved. May not be copied, scanned,
or duplicated, in whole or in part, except for use as permitted in a license
distributed with a certain product or service or otherwise on a passwordprotected website for classroom use.

Ch 1 - 5

Learning Objective 3
Describe the patterns of business
communication.

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2010 Cengage Learning. All Rights Reserved. May not be copied, scanned,
or duplicated, in whole or in part, except for use as permitted in a license
distributed with a certain product or service or otherwise on a passwordprotected website for classroom use.

Ch 1 - 6

Patterns of Business Communication

Internal

or external

Formal

or informal

Work

Student slides

related or personal
2010 Cengage Learning. All Rights Reserved. May not be copied, scanned,
or duplicated, in whole or in part, except for use as permitted in a license
distributed with a certain product or service or otherwise on a passwordprotected website for classroom use.

Ch 1 - 7

More Patterns of Business

Communication
Vertical

(upward or
downward) or horizontal
Network
Serial
Grapevine
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or duplicated, in whole or in part, except for use as permitted in a license
distributed with a certain product or service or otherwise on a passwordprotected website for classroom use.

Ch 1 - 8

Learning Objective 4
Explain the communication
process.

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or duplicated, in whole or in part, except for use as permitted in a license
distributed with a certain product or service or otherwise on a passwordprotected website for classroom use.

Ch 1 - 9

Communication Process
The communication environment
includes the sender, the
message, the receiver, feedback,
and communication barriers.

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2010 Cengage Learning. All Rights Reserved. May not be copied, scanned,
or duplicated, in whole or in part, except for use as permitted in a license
distributed with a certain product or service or otherwise on a passwordprotected website for classroom use.

Ch 1 - 10

Learning Objective 5
Identify communication barriers
and describe ways to remove
them.

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2010 Cengage Learning. All Rights Reserved. May not be copied, scanned,
or duplicated, in whole or in part, except for use as permitted in a license
distributed with a certain product or service or otherwise on a passwordprotected website for classroom use.

Ch 1 - 11

Communication Barriers
Poor

word choice
Incorrect grammar, sentence
structure, punctuation, and
spelling
Wrong message type
Poor message appearance
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2010 Cengage Learning. All Rights Reserved. May not be copied, scanned,
or duplicated, in whole or in part, except for use as permitted in a license
distributed with a certain product or service or otherwise on a passwordprotected website for classroom use.

Ch 1 - 12

More Communication Barriers

Poor

appearance of the sender

Distracting environmental factors
Receivers capability
Ineffective listening skills

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2010 Cengage Learning. All Rights Reserved. May not be copied, scanned,
or duplicated, in whole or in part, except for use as permitted in a license
distributed with a certain product or service or otherwise on a passwordprotected website for classroom use.

Ch 1 - 13

Remove Communication Barriers

To remove communication
barriers, analyze the receiver and
use the you-viewpoint in your
messages.

Student slides

2010 Cengage Learning. All Rights Reserved. May not be copied, scanned,
or duplicated, in whole or in part, except for use as permitted in a license
distributed with a certain product or service or otherwise on a passwordprotected website for classroom use.

Ch 1 - 14