YATRA VS COX &

KINGS

Submitted By:
SHUBHAM RAIKWAR

INTRODUCTION
Launched in August 2006
Yatra.com is today ranked as the leading provider of

consumer-direct travel services in India.

Yatra.com has emerged as the most trusted travel
brand in India, and has won three awards at the India
Tourism Awards felicitated for:Outstanding performance as a Domestic Tour
Operator(Rest of India),
Outstanding performance as a Domestic Tour Operator
in Jammu and Kashmir and
Outstanding performance as an Inbound Tour
Operator

Yatra.com is a leading online travel services provider in India,

US and UK.
They offer the best deals in
flight bookings,
hotel bookings
holiday packages.
Find cheap domestic flights to destinations in India or book
cheap international flights within minutes.
You can also easily book/cancel IRCTC train tickets on
Yatra.com
With over 14,000 hotels in India and more than 430,000
hotels associated with us worldwide

HISTORY
Over the span of 8 years, Yatra.com made 3
acquisition namely: ticket consolidator Travel Services International
(TSI) in October 2010,
global distribution system (GDS) provider Magic
Rooms.in, and
Indian events and entertainment portal
BuzzInTown.com in July 2012.
It also acquired 100% stake in Travelguru.com in
2012

Product Line
Yatra.com provides: information,
pricing,
availability, and
booking facility for domestic and international air
travel,
hotel bookings,
holiday packages and
bus and railway reservations.
They also offer a host of travel services designed to
make business and leisure travel easier.

ACCESSIBLITY
Customers can access Yatra.com through multiple

ways:
through our user-friendly website,
mobile optimised WAP site and
mobile applications,
24x7 multi-lingual call centre,
a countrywide network of Holiday Lounges and
Yatra Travel Express stores.
Yatra.com provides booking facility for all the
popular as well as exotic national and international
destinations.

INVESTORS
There investors consists are: Reliance Venture Asset Management Ltd,
TV18 group,
Norwest Venture Partners,
Intel Capital,
IDG Ventures India,
Vertex Venture (Vertex),
Valiant Capital

Promotion
Corporate Agents
Advisors
Special offers
Gifts
247customer care centre

Product
Airline
Railways
Bus tickets
Hotel rooms booking
Car Rentals
Holiday packages

Pricing strategy

Price
Costlier than compared to other competitors.

Distribution strategy

Target market
DEMOGRAPHIC TARGETING
PROFILE TARGETING
PSYCHOGRAPHIC TARGETING

Conclusion
Online Travel Industry is the fastest evolving service

sector industry in India.

The OTA segment in India is expected to grow by

further 30-40% market share in the Indian Online

Travel Industry.
Yatra.com Online Private Limited is presently enjoying

30% market share in the Indian Online Travel Industry.

Makemytrip.com is the market leader in the sector,

enjoying almost 50%market share

COX & KINGS

Established in India in 1978
Biggest asset: trust and comfort that clients

have in it
Won several awards and recognitions:
Indias Top Rated Tour Operator Outbound
by the Economic Times & Travel Agents
Association of India Travel Awards (2009)
Best Domestic Tour Operator by TAFIabacus Awards for Business Leadership in Tour
Operating (2009)

C&K has always come out with Innovative and

Customized products to suit its customers

needs, e.g. One Stop Shop for varied travel
requirements like Visa, Ticketing, Holidays,
Insurance and Foreign exchange among others
C&K has created brand awareness among
travellers through its products like Duniya
Dekho, Bharat Dekho and Flexi Hol for
Outbound Travel, Domestic Travel and Flexible
Individual Travellers respectively.

C&K operates in 19 countries through its

Subsidiaries, Branch offices and

Representative offices.
In India, it has 255 points of presence
covering 164 locations through a mix of 14
branch sales offices, 56 franchised sales
shops and a mix of 185 General Sales Agents
(GSAs)and Preferred Sales Agents (PSAs).

Product and Services

Destination Management

Outbound Tourism
Business Travel
Incentive & Conference Solutions
Domestic Holidays
NRI
Trade Fairs
Foreign Exchange
Insurance: Loss of baggage (checked)
Bounced Hotel / Airline Bookings
Missed connections
Personal Accident
Trip Cancellation due to hospitalisation

Target Audience Segmentation

Non Users- Lack willingness and ability (in terms of

income and leisure time)

Potential Users- Have the willingness but the
marketing resources have not been used in an
optimum way to influence their impulse
Actual Users- Already using the services generated
by tourism service providers
Occasional Users- Although they do possess the
requisite income and leisure, they have not formed
a habit of travelling
Habitual Users- Frequent travellers

Brand Strategy for Cox & Kings:

Objective
To achieve a well defined and unique brand

personality through selection of correct

positioning strategies and consistent and
appropriate brand promotion

Branding Strategy

Promote destination and segment based campaigns

by writing articles in tourism magazines, journals

and newspapers like Go World, NatGeo Traveller,
etc.
Publish advertisements in various tourism and
photography magazines (Travel and Living, Asian
Photography, etc.)
Publish testimonials of happy customers on Cox &
Kings website
Upload medical, adventure tourism and ecotourism related videos on YouTube and other video
sharing websites

Promotion Strategy
Flickr and other photo sharing websites to showcase various

destinations and testimonials from clients

Online magazines like TravelTorch.com, Outlooktraveller.com,
etc.
Buzz marketing through celebrity tie-ups.
Make the website more user friendly by providing information
about related destinations and related service providers to the
customers.
Design and promote packages for non-users by providing them
facilities of easy finance.
Design packages with more user friendly services in order to
convert occasional and actual travellers into frequent travellers
Design special aspiration boosting packages for the habitual
travellers.

Promotion Strategy
Art tours
Photographers clubs
Bikers clubs
Nature buffs
Backpackers

Target Audience
Adventurous
Rebellious
Cool
Feel the need to impress peers
Spend money on travelling and other luxuries.

TYPES OF HOLIDAYS

Bharat Dekho

Flexihol

Luxury
Escapades

North India Travel Europe Tour

Packages
Packages

Holidays to
Europe

Asia & The Pacific

Central India
Travel Packages

Holidays in USA

Holidays to far
east

Arabia, North
Africa &
Central Asia.

South India
Travel Packages

Far East Tours

Travel Packages
Australia

West India Travel

Packages

Exotic
International
Vacations

Custom
Vacations to
Africa

East India Travel

Packages

Duniya Dekho

Middle East
Holiday Packages
Islands
Holidays to

Distribution Strategy
Online and Offline Medium is used for

themarketing of Cox & Kings Products andto

create thebrand awareness and reachout to
the clients.
National Level as wellas Regional Marketing
Campaigns is adopted for creating the Cox &
Kings brand awareness.

Offline Strategy
Franchisee
Cox andKings offices
GSA/PSA

Conclusion
COX & KINGS has a verygood reputation in the industry.
People are more aware about Cox and Kings than Thomas Cook SOTC.
In small cities there is more potential ofticketing than package tours.
There is less number of people who book their tour ticket through travel

agents.
Middle class people should not be considered as a major customer group who

are interested in package tour.

COX & KINGS is one of thedominant in the industry.
COX & KINGS global presence has also strengthened its position in India

THANK
YOU