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Chapter 1
The nature of business and management
research and the structure of this book
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
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Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 1.3
Terminology
Methods The techniques and procedures used to obtain data
Methodology The theory of how research should be undertaken
Slide 1.4
Characteristics:
Data are collected systematically
Data are interpreted systematically
There is a clear purpose to find things out
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
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Sources:
authors experience; Easterby-Smith et al. (2008); Hedrick et al. (1993)
Figure 1.1 Basic and applied research
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
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Slide 1.9
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
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Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
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Final Sections
Bibliography
Appendices
Glossary
Index
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 1.14
Summary: Chapter 1
Business and management research
Is transdisciplinary
Engages with both theory and practice
Involves undertaking systematic research
Should be undertaken with rigour
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 1.15
Summary: Chapter 1
The book acts as a guide to the research process
by providing:
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 1.16
And finally..
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009