Evaluation for fashion

spreads
Ben Whitehurst

Before creating my first fashion spread I had to take a wide variety of

shots of the model which I was using within this process I aimed to
apply a lot of the photography skills that I had already learnt within
the unit. These techniques varied from the rule of thirds and manual
focus and I believe these features are apparent within my pieces of
work. However we were not allowed to use digitalised skills such as
auto focus and aperture. The theme surrounding the four fashion
spreads that I was creating was based around the season of spring
and the brief indicated that each fashion spread must have relevant
Mise-en-scene regarding the theme so that the magazines was
appealing to both genders male and female, however this article
would be predominately based around the female gender.
I believe my intentions for this photograph are apparent as I aimed
for the beauty of the model to be expressed and the items of clothing
that she is wearing to be expressed as well. I believe my intentions
were portrayed successfully in this photograph as the technique of
the rule of thirds is used appropriately and immediately draws the
attention of the photograph to the models clothing . This is seen as
the models clothing is located on the horizontal and vertical lines of
the photograph (also known as the golden points). This helps the
audience as the clothing is the first thing that they will look at within
the photograph. I believe this photograph fully fulfils my intentions to
portray the beauty of the model and her clothing as the use of
relevant and appropriate photography techniques such as the rule of
thirds and manual focus are used to capture these intentions. I
believe that the photograph that I have taken is appropriate for a
teenage lifestyle magazine as the model that I have used is aged 17,
the fact that the model is this age makes the magazine more
relatable to a teenage target audience, also the items of clothing
that the model is wearing can be purchased from shops that many
teenagers shop at so it is appropriate to its target audience in that
ways also. I also believe that this photograph is appropriate to the

Fashion spread 1

Fashion spread 1

For the production of the four fashion spreads based around the theme of
spring that would be used in the teenage lifestyle magazine that I have
already created (Prime) the brief indicated that it was essential that the
fashion spreads that we are creating must follow the stereotypical codes
and conventions of fashion spreads by applying these codes and
conventions each of the spreads that I create must have appropriate
headlines, fonts sizes layout and by-lines. And, I believe this is apparent
within all of the fashion spreads that I have produced as they contain all
of the features, of which are listed above. The brief also indicated that the
photograph is the most important aspect of this process, and I believe
that my fashion spreads fully reflect this statement as within each of the
four spreads that I have created the main image is the focal point of the
fashion spread. For the production of my first fashion spread based around
the theme of spring I believe the combination of image and text works
appropriately to the theme I have chosen. As the spread has a distinctive
colour scheme of pink and white it enables the image to become much
more apparent on the front cover as the colours used are soft and subtle,
also the use of a soft brush script font is relevant for the first fashion
spread that I have produced as the serif typography enables the spread to
look much more professional. I believe the meaning created for this
fashion spread is very similar to the photograph that I mentioned In the
previous slide as, the spread still portrays the beauty of the model and
her clothing also the use of the warm colours and text illustrates the point
even further as the colour pink has connotations of love and warmth. I
believe this fashion spread is appropriate to its target audience of
teenagers, as teenagers especially of the female gender will be able to
relate to the photography and clothing used on the spread. The fact that
the fashion spread is relatable to them will enable them to get more

Before creating my second fashion spread I had to take a wide variety of shots of
the model which I was using within this process I aimed to apply a lot of the
photography skills that I had already learnt within the unit. These techniques
varied from the rule of thirds and manual focus and I believe these features are
apparent within my pieces of work. However we were not allowed to use
digitalised skills such as auto focus and aperture. The theme surrounding the
four fashion spreads that I was creating was based around the season of spring
and the brief indicated that each fashion spread must have relevant Mise-enscene regarding the theme so that the magazines was appealing to both
genders male and female, however this article would be predominately based
around the female gender.
I believe my intentions for this photograph are apparent as I aimed for the
beauty of the model to be expressed and the theme of spring to be represented
positively. I believe my intentions were portrayed successfully in this photograph
as the technique of the rule of thirds is used appropriately and immediately
draws the attention of the photograph to the models clothing . This is seen as
the models clothing is located on the horizontal and vertical lines of the
photograph (also known as the golden points). I also believe my intentions to
portray the theme of spring positively is apparent within this spread as the
location used is stereotypical of the theme of spring.
This use of the rule of thirds helps the audience as the clothing is the first thing
that they will look at within the photograph and helps make their viewing
experience more aesthetically pleasing. I believe this photograph fully fulfils my
intentions to portray the beauty of the model and represent the theme of spring
appropriately as the use of relevant and appropriate photography techniques
such as the rule of thirds and manual focus are used to capture these intentions.
I believe that the photograph that I have taken is appropriate for a teenage
lifestyle magazine as the model that I have used is aged 17, the fact that the
model is this age makes the magazine more relatable to a teenage target
audience, also the items of clothing that the model is wearing can be purchased
from shops that many teenagers shop at so it is appropriate to its target

Fashion spread 2

For the production of the four fashion spreads based around the theme of
spring that would be used in the teenage lifestyle magazine that I have
already created (Prime) the brief indicated that it was essential that the
fashion spreads that we are creating must follow the stereotypical codes
and conventions of fashion spreads by applying these codes and
conventions each of the spreads that I create must have appropriate
headlines, fonts sizes layout and by-lines. And, I believe this is apparent
within all of the fashion spreads that I have produced as they contain all
of the features, of which are listed above. The brief also indicated that the
photograph is the most important aspect of this process, and I believe
that my fashion spreads fully reflect this statement as within each of the
four spreads that I have created the main image is the focal point of the
fashion spread. For the production of my second fashion spread based
around the theme of spring I believe the combination of image and text
works appropriately to the theme I have chosen. As the spread has a
distinctive colour scheme of pink, red and white it enables the image to
become much more apparent on the front cover as the colours used are
soft and subtle, also the use of a soft brush script font is relevant again in
this spread that I have produced as the serif typography enables the
spread to look much more professional. I also believe the manipulations
that I have done in Photoshop have enhanced the aesthetically pleasing
factor of the photograph as the editing techniques have made the
photograph look much more brighter and it helps represent the theme
more positively. I believe the meaning created for this fashion spread is
very similar to the photograph that I mentioned In the previous slide as
the spread still portrays the beauty of the model and represents the
theme of spring positively. The use of the warm colours and text illustrates
the point even further as the colour pink has connotations of love and
warmth which can signify the actual characteristics of the model and her
clothing. I believe this fashion spread is appropriate to its target audience
of teenagers, as teenagers especially of the female gender will be able to

Fashion spread 2

Before creating my third fashion spread I had to take a wide variety of

shots of the model which I was using within this process I aimed to apply
a lot of the photography skills that I had already learnt within the unit.
These techniques varied from the rule of thirds and manual focus and I
believe these features are apparent within my pieces of work. However
we were not allowed to use digitalised skills such as auto focus and
aperture. The theme surrounding the four fashion spreads that I was
creating was based around the season of spring and the brief indicated
that each fashion spread must have relevant Mise-en-scene regarding the
theme so that the magazines was appealing to both genders male and
female, however this article would be predominately based around the
female gender.
I believe my intentions for this photograph are apparent as I aimed for
the enjoyment of the season of spring and the models clothing to be
expressed. I believe my intentions were portrayed successfully in this
photograph as the technique of the rule of thirds is used appropriately
and immediately draws the attention of the photograph to the models
face. This is seen as the models face is located on the horizontal and
vertical lines of the photograph (also known as the golden points). This
helps the audience as her smile will be the first thing that they will see in
the photograph, which could possibly make them happy. I believe this
photograph fully fulfils my intentions to portray the enjoyment of the
season spring and the positive representation of the models clothing as
the use of relevant and appropriate photography techniques such as the
rule of thirds and manual focus are used to capture these intentions. I
believe that the photograph that I have taken is appropriate for a teenage
lifestyle magazine as the model that I have used is aged 17, the fact that
the model is this age makes the magazine more relatable to a teenage
target audience, also the items of clothing that the model is wearing can
be purchased from shops that many teenagers shop at so it is appropriate
to its target audience in that ways also. I also believe that this

Fashion spread 3

Fashion spread 3

For the production of the four fashion spreads based around the theme of
spring that would be used in the teenage lifestyle magazine that I have
already created (Prime) the brief indicated that it was essential that the
fashion spreads that we are creating must follow the stereotypical codes
and conventions of fashion spreads by applying these codes and
conventions each of the spreads that I create must have appropriate
headlines, fonts sizes layout and by-lines. And, I believe this is apparent
within all of the fashion spreads that I have produced as they contain all
of the features, of which are listed above. The brief also indicated that the
photograph is the most important aspect of this process, and I believe
that my fashion spreads fully reflect this statement as within each of the
four spreads that I have created the main image is the focal point of the
fashion spread.
For the production of my third fashion spread based around the theme of
spring I believe the combination of image and text works appropriately to
the theme I have chosen. As the spread has a distinctive colour scheme of
pink and white it enables the image to become much more apparent on
the front cover as the colours used are soft and subtle, also the use of a
soft brush script font is relevant for the first fashion spread that I have
produced as the serif typography enables the spread to look much more
professional. I believe the meaning created for this fashion spread is very
similar to the photograph that I mentioned In the previous slide as, the
spread still portrays the enjoyment of the season spring and positively
represents her clothing also the use of the warm colours and text
illustrates the point even further as the colour pink has connotations of
love and enjoyment. I believe this fashion spread is appropriate to its
target audience of teenagers, as teenagers especially of the female
gender will be able to relate to the photography and clothing used on the

Before creating my fourth and final fashion spread I had to take a wide
variety of shots of the model which I was using within this process I
aimed to apply a lot of the photography skills that I had already learnt
within the unit. These techniques varied from the rule of thirds and
manual focus and I believe these features are apparent within my pieces
of work. However we were not allowed to use digitalised skills such as
auto focus and aperture. The theme surrounding the four fashion
spreads that I was creating was based around the season of spring and
the brief indicated that each fashion spread must have relevant Mise-enscene regarding the theme so that the magazines was appealing to both
genders male and female, however this article would be predominately
based around the female gender. I believe my intentions for this
photograph are apparent as I aimed for the beauty of the model to be
expressed and the items of clothing and make-up that she is wearing to
be expressed as well. I believe my intentions were portrayed
successfully in this photograph as the technique of the rule of thirds is
used appropriately and immediately draws the attention of the
photograph to the models Lipstick . This is seen as the models lips are
located on the horizontal and vertical lines of the photograph (also
known as the golden points). This helps the audience as the clothing is
the first thing that they will look at within the photograph. I believe this
photograph fully fulfils my intentions to portray the beauty of the model
and her clothing/make-up as the use of relevant and appropriate
photography techniques such as the rule of thirds and manual focus are
used to capture these intentions. I believe that the photograph that I
have taken is appropriate for a teenage lifestyle magazine as the model
that I have used is aged 17, the fact that the model is this age makes
the magazine more relatable to a teenage target audience, also the
items of clothing and make-up that the model is wearing can be
purchased from shops that many teenagers shop at so it is appropriate

Fashion spread 4

Fashion spread 4

For the production of the four fashion spreads based around the theme of
spring that would be used in the teenage lifestyle magazine that I have
already created (Prime) the brief indicated that it was essential that the
fashion spreads that we are creating must follow the stereotypical codes
and conventions of fashion spreads by applying these codes and
conventions each of the spreads that I create must have appropriate
headlines, fonts sizes layout and by-lines. And, I believe this is apparent
within all of the fashion spreads that I have produced as they contain all
of the features, of which are listed above. The brief also indicated that the
photograph is the most important aspect of this process, and I believe
that my fashion spreads fully reflect this statement as within each of the
four spreads that I have created the main image is the focal point of the
fashion spread.
For the production of my fourth fashion spread based around the theme of
spring I believe the combination of image and text works appropriately to
the theme I have chosen. As the spread has a distinctive colour scheme of
pink and white it enables the image to become much more apparent on
the front cover as the colours used are soft and subtle, also the use of a
soft brush script font is relevant for the first fashion spread that I have
produced as the serif typography enables the spread to look much more
professional. I believe the meaning created for this fashion spread is very
similar to the photograph that I mentioned In the previous slide as, the
spread still portrays the enjoyment of the season spring and positively
represents her clothing also the use of the warm colours and text
illustrates the point even further as the colour pink has connotations of
love and enjoyment. I believe this fashion spread is appropriate to its
target audience of teenagers, as teenagers especially of the female
gender will be able to relate to the photography and clothing used on the