HOW TO PREPARE

QUESTIONAIRS

QUESTIONAIRS
Words are often used in different ways by

different people; your goal is to write

questions that each person will interpret in
the same way

Before you design your survey

Clearly articulate the goals of your

survey.Why are you running a survey? What,

specifically, will you do with the survey
results?How will the information help you
improve your customer's experience with your
agency?

Survey design
Opening should introduce the survey
Example
Hello My name is with [INSERT

COMPANY NAME]. We are conducting a survey

on listening of FM radio in Dubai. We are not
trying to sell anything, and this is not a
contest or promotion. We are interested in
your opinions. We need to talk to people who
are between the age 25 and 35. Are you in
this age group? [IF YES, CONTINUE. IF NO ASK
FOR SOMEONE WHO IS, ELSE TERMINATE]

Multiple choice questions

Questions with two or more answer options. Useful

for all types of feedback, including collecting

demographic information. Answers can be "yes/no"
or a choice of multiple answers.
How many times have you called our agency about
this issue in the past month?
Once
Twice
Three times
More than three times
Don't know/not sure

Write a short questionnaire

Are you a Expats?
Yes / No
Which country you belong?
a. Pakistan
b. India
. Which age group you belong?
a. 25-30
b. 31-35

Use simple words

Do you have favorite radio station that you

listen to most of the time?

Yes
No
If yes can you remember the names of any of
the disc jockey/RJ? Write the name below
..
.

Relax your grammar

Select one statement from each of the

following pairs of statements:

I enjoy listening hip hop
I enjoy classical music
I am looking for news
I listen news as well as music

Assure a common
understanding
Please rate the following FM radio in order of

importance to you. Place a number

1 next to

2 next to the FM in
second and so on up to 3.
106.2 HUM FM
Suno 1024
Radio Mirchi 98.3 FM
the FM you prefer most,

Start with interesting questions

There are too many commercial on FM radio
a. Strongly agree
b. Agree
c. No option
d. Disagree
e. Strongly disagree

Don't write leading questions

We have recently introduce new programs on

FM SUNO 1024 to become a first class

service. What are your thoughts on the first
class service?
REPLACE WITH: What are your thoughts on
the changes to introduce new programs in FM
SUNO 1024?

Avoid double negatives

EXAMPLE: In a typical day, how many hours do you normally spend listening

radio while atwork or during driving ?

Replace with
In a typical day, how many hours do you normally spend listening radio?
_______
Do you listen to the radio while at work: Please circle one.
a.)daily
b.) on most days
c.) occasionally
d.) rarely/never
Do you listen to the radio while driving: Please circle one.
a.)daily
b.) on most days
c.) occasionally
d.) rarely/never

Balance rating scales

What is a rating scale?
It is the set of measurement of

qualitative and quantitative standards of

the product.

Some Practical Ways to Create

a Rating Scale
Use a Word/Number 1-to-5 Rating Scale
if you were asking if the customer service reps effort was acceptable you would
ask with these five variables:
Not at all acceptable
Slightly acceptable
Moderately acceptable
Very acceptable
Completely acceptable
To determine Agreement one would build a scale that left Neither as the middle
variable.
Completely disagree
Disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Agree
Completely agree

Guidelines for using a 5-point scale

Semantic differential
scale
In a question using a semantic differential

scale, the ends of the scale are labeled with

contrasting statements.The scales can vary,
typically using either five or seven points.

Use Closed-ended questions

rather than Open-ended ones
Surveys can consist of two basic types of

questions
Open ended- allow responder freedom in
answering and choice to respond in deph
responses.
Closed ended- respondents select an answer
from a list provided by the researcher. It is
popular because greater uniformity of
response and answers are easily quantified.
Sometime blank option give responder to
answer their own way.

Open-ended questions
These are particularly helpful for collecting

feedback from your participants about their

attitudes or opinions.However, these
questions may require extra time or can be
challenging to answer, so participants may
skip the questions or abandon the survey.
Example:What are two ways we could have
improved your experience with our FM 1024
today? We take your feedback very seriously
and review comments detail

PRETESTING
Mini test with a small sample to determine if study

approach is correct and effective.

Misunderstand question and confuse question will
easily rephrase without wasting time and money
Best way for pre test you have to conduct survey
within focus group of potential respondent.
Although this is expensive.
Telephone is also helpful for pretesting, interviewer
call 10 20 people and do run through.
It is appropriate to discuss the project with
respondents after questionnaire is completed.

Gathering Data
Mail Survey
Telephone survey
Personal interview
Group Administration
Internet fax
blog postings, social networking profiles and

personal websites