Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Research
Research is an organized set of activities to study
and develop a model or procedure/technique to
find the results of a realistic problem supported by
literature and data such that its objectives are
optimized and further make recommendations for
implementations
Research refers to the systematic method
consisting of enunciating the problem, formulating
a hypothesis, collecting the facts or data, analyzing
the facts and reaching certain conclusions in the
form of solutions towards the concerned problem.
Research Methodology
Research methodology is a way to
systematically solve the research problem. It
may be understood as a science of studying
how research is done scientifically.
In it we study the various steps that are
generally adopted by a researcher in
studying his research problem along with
the logic behind them. It is necessary for the
researcher to know not only the research
methods/techniques
but
also
the
methodology.
Applied Research
Applied Research-Applied research aims at
finding a solution for an immediate problem
being faced by a society or an
industrial/business organization.
It is carried out to find solutions to a real life
problem requiring an action or policy
decision. It is problem oriented and action
directed and thus seeks immediate and
practical results.
Conclusive research
Conclusive research is structured and definite
in orientation. These studies are usually
conducted to validate formulated hypotheses
and specified relationships. In contrast to
Exploratory, these are more structured and
definite. The time frame of the study and
respondent selection is more formal and
representative.
Conclusive
Loosely Structured.
Flexible in approach.
Descriptive Research
Descriptive research studies are those studies
which are concerned with describing the
characteristics of a particular individual, or of a
group.
The main goal of this type of research is to
describe the data and characteristics about what is
being studied. This often includes fact finding
enquiries and surveys.
Causal Research
It is concerned with studying the effect of one
variable over another. These studies establish
why and how of a phenomenon. This kind of
research requires experimentation to establish
causality. Normally this kind of research is
quantitative in nature. Causal research seeks
to identify cause and effect relationships. When
something causes an effect, it means it brings
it about or makes it happen. The effect is the
outcome. In this the researcher manipulates
one or more variables, and controls and
measures any change in other variables.
Qualitative research
Qualitative research is concerned with
qualitative phenomenon, i.e. phenomena
relating to or involving quality or kind. For
instance, when we are interested in
investigating the reasons for human behavior
(i.e., why people think or do certain things),we
quite often talk of Motivation Research, an
important type of qualitative research.
Qualitative research
This type of research aims at discovering the
underlying motives and desires, using in depth
interviews for the purpose. Other techniques
of such research are word association tests,
sentence completion tests, story completion
tests and similar other projective techniques.
Attitude or opinion research i.e., research
designed to find out how people feel or what
they think about a particular subject or
institution is also qualitative research.
Quantitative research
Quantitative research is based on the
measurement of quantity or amount. It is
applicable to phenomena that can be expressed
in terms of quantity.
Characteristics of Good
Research
1. Systematic - Systematic approach is the only approach
for research. No research can be conducted haphazardly.
Each step must follow other. There are set of procedures that
have been tested over a period of time and are thus suitable to
use in research. Each research therefore should follow a
procedure.
2. Scientific Approach - An approach to obtain knowledge
objectively and systematically and not influenced by beliefs
and personal opinions.
3.Logical
principles
4.Emperical
Importance/Significance
of Research
1. Research inculcates scientific and inductive
thinking and it promotes the development of
logical habits of thinking and organization.
2. The role of research in several fields of applied
economics, whether related to business or to the
economy as a whole, has greatly increased in
modern times.
3. Research provides the basis for nearly all
government policies in our economic system.
4. Research has its special significance in solving
various operational and planning problems of
business and industry.
5. Research is equally important for social
scientists in studying social relationships and in
seeking answers to various social problems.
Relation between
Management Problem and
Research Problem
Management Decision
Problem
Research Problem
Action oriented
Information oriented
Focuses on symptoms
Management Decision
Problem
Research Problem
To determine consumer
preferences and purchase
intentions for the proposed
new product.
Developing a model
It may be understood as the scheme or network of
the probable relationship between the identified
variables. After having identified the variables the
researcher decides which variables are to be
considered and which are the independent,
dependent, moderating and control variables etc.
Scientific Method
Systematic Procedure
Scientific Method
Non scientific
Method
A number of
statistical
techniques are
applied to analyses
the data
Research Process
1. Formulating the research problem:
This is the first and the foremost step of research process
At the very outset the researcher must single out the problem
he wants to study, i.e., he must decide the general area of
interest or aspect of a subject-matter that he would like to
inquire into. Initially the problem may be stated in a broad
general way and then the ambiguities, if any, relating to the
problem be resolved. Then, the feasibility of a particular
solution has to be considered before a working formulation of
the problem can be set up.
3. Formulation of Hypothesis
After extensive literature survey, researcher should
state in clear terms the working hypothesis or
hypotheses. Working hypothesis is tentative
assumption made in order to draw out and test its
logical or empirical consequences. As such the
manner in which research hypotheses are
developed is particularly important since they
provide the focal point for research. A hypothesis is
the investigators belief about a problem.
Sampling Methods/Techniques/Designs
1.Random/Probability Sampling - Here every element
has an equal chance of getting selected.
Example
Suppose, for example, a researcher desires to conduct a survey
of all the students in a given university with 10,000 students,
8,000 females and 2,000 males. His desired sample size is only
1,000. Since the 1,000 subjects needed for the survey is 10% of
the entire population, sampling proportion suggests that 8/10
be female and 2/10 be male. This would result in a sample
composed of 800 females and 200 males. In this case, the
relatively small number of males in the sample probably would
not provide adequate representation for drawing conclusions
from the said survey.
Disproportional sample technique will permit the researcher in
the mentioned case selection of students of adequate size from
the two genders. Say for example, 500 males and 500 females
can be selected to represent the population. This cannot be
considered random since the males had better chances of being
selected as part of the sample.
Cluster Sampling
First, the researcher selects groups or clusters, and then from
each cluster, the researcher selects the individual subjects by
either simple random or systematic random sampling. The
researcher can even opt to include the entire cluster and not
just a subset from it.
The most common cluster used in research is a geographical
cluster. For example, a researcher wants to survey academic
performance of high school students in Spain.
He can divide the entire population (population of Spain) into
different clusters (cities).
Then the researcher selects a number of clusters depending on
his research through simple or systematic random sampling.
Then, from the selected clusters (randomly selected cities) the
researcher can either include all the high school students as
subjects or he can select a number of subjects from each
cluster through simple or systematic random sampling.
2.Non Random/Probability
Sampling
A Convenience Sampling -Convenience sampling is a
non-probability sampling technique where subjects are
selected because of their convenient accessibility and
proximity to the researcher. The subjects are selected just
because they are easiest to recruit for the study and the
researcher did not consider selecting subjects that are
representative of the entire population.
In all forms of research, it would be ideal to test the entire
population, but in most cases, the population is just too
large that it is impossible to include every individual. This
is the reason why most researchers rely on sampling
techniques like convenience sampling, the most common
of all sampling techniques. Many researchers prefer this
sampling technique because it is fast, inexpensive, easy
and the subjects are readily available.
Judgmental Sampling
Judgmental sampling is a non-probability sampling
technique where the researcher selects units to be
sampled based on their knowledge and professional
judgment.
This type of sampling technique is also known as
purposive sampling and authoritative sampling.
Purposive sampling is used in cases where the specialty
of an authority can select a more representative
sample that can bring more accurate results than by
using other probability sampling techniques. The
process involves nothing but purposely handpicking
individuals from the population based on the authority's
or the researcher's knowledge and judgment.
Snowball sampling
Snowball sampling is a non-probability sampling
technique that is used by researchers to identify
potential subjects in studies where subjects are
hard to locate.
Researchers use this sampling method if the
sample for the study is very rare or is limited to a
very small subgroup of the population. This type
of sampling technique works like chain referral.
After observing the initial subject, the researcher
asks for assistance from the subject to help
identify people with a similar trait of interest.
d) By mailing of questionnaires The researcher and the respondents do come in contact with
each other if this method of survey is adopted. Questionnaires
are mailed to the respondents with a request to return after
completing the same. It is the most extensively used method
in various economic and business surveys. Before applying
this method, usually a Pilot Study for testing the questionnaire
is conduced which reveals the weaknesses, if any, of the
questionnaire.
e) Through schedules Under this method the enumerators are appointed and given
training. They are provided with schedules containing relevant
questions. These enumerators go to respondents with these
schedules. Data are collected by filling up the schedules by
enumerators on the basis of replies given by respondents.
7. Analysis of data:
After the data have been collected, the researcher turns to the
task of analyzing them. The analysis of data requires a
number of closely related operations such as establishment of
categories, the application of these categories to raw data
through coding, tabulation and then drawing statistical
inferences. The unwieldy data should necessarily be
condensed into a few manageable groups and tables for
further analysis. Thus, researcher should classify the raw data
into some purposeful and usable categories.
Coding operation is usually done at this stage through which
the categories of data are transformed into symbols that may
be tabulated and counted. Editing is the procedure that
improves the quality of the data for coding. With coding the
stage is ready for tabulation.
8. Hypothesis-testing
After analyzing the data as stated above, the
researcher is in a position to test the hypotheses, if
any, he had formulated earlier. Do the facts support
the hypotheses or they happen to be contrary? This
is the usual question which should be answered
while testing hypotheses. Various tests, such as Chi
square test, t-test, F -test, have been developed by
statisticians for the purpose. The hypotheses may
be tested through the use of one or more of such
tests, depending upon the nature and object of
research inquiry.
Formulation of Research
Problem
A research problem, in general, refers to some
difficulty which a researcher experiences in the
context of either a theoretical or practical situation
and wants to obtain a solution for the same.
Requisites of a good
Research Problem
a)
b)
c)
d)
e)
f)
g)
It
It
It
It
It
It
It
should
should
should
should
should
should
should
be
be
be
be
be
be
be
researchable
interesting
feasible
significant
manageable
clear
ethical
CHARACTERISTICS OF
RESEARCH PROBLEM
S- Specific
M- Measurable
A- Achievable
R- Realistic
T- Time-bound
1 Interesting
It should be of great interest to you. You will have to spend
many months investigating the problem
2 Significant
The problem should be significant. It is not worth time and
effort investigating a trivial problem or repeating work that
has already been done elsewhere.
3 Time-bound
The problem should be delineated. Consider the time you
have to complete the work, and the depth to which the
problem will be addressed. You can cover a wide field only
superficially, and the more you restrict the field, the more
detailed the study can be. You should also consider the cost
of necessary travel and other expenses.
4 Achievable
You should be able to obtain the information required. You cannot carry out
research if you fail to collect the relevant information needed to tackle your
problem, either because you lack access to documents or other sources,
and/or because you have not obtained the cooperation of individuals or
organizations essential to your research.
5 Providing solutions
You should be able to draw conclusions related to the problem. The point of
asking a question is to find an answer. The problem should be one to which
the research can offer some solution, or at least the elimination of some
false solutions.
6 You should be able to state the problem clearly and concisely. A precise,
well thought out and fully articulated sentence, understandable by anyone,
should normally clearly be able to explain just what the problem is.
Research Designs
It is the framework or the conceptual structure
within which the research studies is to be carried
out. It provides the complete guideline for data
collection, sampling method, research approach
etc. to be conducted.
Need /Functions/Goals
achieved by research design
1. It provides the blueprint.
2. It limits boundaries of research i.e. it helps the
researcher to remain more focused.
3.It predicts the potential problems a researcher can
face.
4.It helps to achieve research goals economically- By
avoiding duplication ,irrelevant work and other
wastages research designs helps to use the
resources very effectively.
5.It simplifies the research work.- it
coordinating various research activities.
helps
in
Features/Characteristics of a
good research Design
1.Objectivity
The objectivity of the procedure may be judged by the degree
of agreement between the final scores assigned to different
individuals by more than one independent observer. This
ensures the objectivity of the collected data which shall be
capable of analysis and drawing generalizations.
2.Reliability:
Reliability refers to consistency through out a series of
measurements. For eg: if a respondent gives out a response
to a particular item, he is expected to give the same response
to that item even if he is asked repeatedly. If he is changing
his response to the same item, the consistency will be lost. So
the researcher should frame the items in a questionnaire in
such a way that it provides consistency or reliability.
Components of a
Research Design
Title of Research
Problem to be studied
Objectives of the study
Definition of imp terms and concepts
Type of research
Identification of variables
Working Hypothesis
Sampling method
Data collection method
Statistical tool to be used
Purpose of Exploratory
Research
The purpose of exploratory research is intertwined with
the need for a clear and precise statement of the
recognized problem.
Researchers conduct exploratory research for three
interrelated purposes: (1) diagnosing a situation, (2)
screening alternatives, and (3) discovering new ideas.
1.Diagnosing a Situation
Exploratory research helps diagnose the dimensions of
problems so that successive research projects will be
on target; it helps set priorities for research. In some
cases exploratory research helps orient management
by gathering information on an unfamiliar topic
2.Screening Alternatives
When several opportunities, such as new product ideas, arise
at once, but budgets dont allow trying all possible options,
exploratory research may be used to determine the best
alternatives. Exploratory research can help reveal which of
several new product ideas are the best ones to pursue.
3. Discovering New Ideas
Marketers often conduct exploratory research to generate
ideas for new products, advertising copy, and so on. For
example, automobile marketers have consumers design their
dream cars using computerized design systems similar to
those used by automotive designers. This exploratory
research might generate ideas that would never have
occurred to the firms own designers
1.EXPERIENCE SURVEYS
2.CASE STUDIES
3.PILOT STUDY
4.FOCUS GROUP
5.PROJECTIVE TECHNIQUE
6.SECONDARY DATA SOURCES
Methods of Exploratory
Research
1. EXPERIENCE SURVEYS If management decides that an idea is worthwhile,
the decision maker may personally spend some
time analyzing the situation. In attempting to gain
insight into the problems at hand, researchers may
discuss the concepts with top executives and
knowledgeable individuals, both inside and outside
the company, who have had personal experience in
the field. This constitutes an informal experience
survey. People who are knowledgeable about the
area to be investigated often are willing to share
their
experiences
with
others
(competitors
excluded, of course).
Objectives /Advantages/Uses of
Descriptive Research Designs
1. To describe the characteristics of certain
groups.
2. To determine the proportion of people
who behave in a certain way - We might be
interested, for example, in estimating the
proportion of people within a specified radius of a
proposed shopping complex who currently shop or
intend to shop at the center.
3. To determine the perception of people
towards a product.
4. To make specific predictions - We might
want to predict the level of sales for each of the
next five years so that we could plan for the hiring
and training of new sales representatives.
5.To collect demographic information of
Methods of Descriptive
Research Designs.
1. Cross-Sectional study involves drawing a sample
of elements from the population of interest.
Characteristics of the elements, or sample members,
are measured only once.
2. A longitudinal study, on the other hand, involves
a panel, which is a fixed sample of elements. The
elements may be stores, dealers, individuals, or other
entities. The panel, or sample, remains relatively
constant through time, although members may be
added to replace dropouts or to keep it
representative. The sample members in a panel are
measured repeatedly over time in contrast with the
one-time measurement in a cross-sectional study.
Marketing
Causal
Exploratory
Descriptive
Tertiary
Collective
Research
Primary
Introduction
Literature review
Research methodology
Data analysis
Conclusion and recommendations
8. Research is:
a. A purposeful, systematic activity.
b. Primarily conducted for purely academic
purposes.
c. Primarily conducted to answer questions about
practical issues.
d. A .random, unplanned process of discovery
a) Research questions
b) Unstructured interviewing
c) Postal survey questionnaires
d) Participant observation
A Research Design
B Research Problem
C Research Methods
D Research Hypothesis
Cluster sampling.
Judgmental sampling.
Snowball sampling.
Convenience sampling.
Quota sampling.
20.
_____ are statements/assumptions made
-about the likely outcomes of the problemwhich may or may not be true.
a.
b.
c.
d.
e.
Hypotheses
Research questions
Marketing research problems
Analytical models
None of the above
a.
b.
c.
d.
23.
Which statement is not true about
research design?
a.Research designs are a framework for conducting
the research study.
b.Research design specifies the measurement and
scaling procedures.
c.Research design is undertaken before developing
the approach to the problem.
d.Research design is undertaken after the
management research problem has been defined.
27.
Expert opinion survey is a technique
used in
a.
b.
c.
d.
e.
f.
32.
Which of the following situations can
make use of secondary data?
a. Problem identification and formulation
b. Hypothesis testing
c. Telephonic survey
d. All of the above
e. None of the above