Executive Summary

Background
According to UNICEF, child morality data shows half

of under 5 year deaths take place in 5countries India,

Nigeria, Democratic Republic of Congo, Pak and
China
1 in 9 people world wide do not have access to safe
and clean drinking water
In developing countries, as much as 80% of illnesses
are linked to poor water and sanitation conditions
Nearly 1 out of every 5 deaths under the age of 5
worldwide is due to a water-related disease

By investing in clean water alone, young children around the

world can gain more than 413 million days of health

According to the World Health Organization, for every $1
invested in water and sanitation, there is an economic return of
between $3 and $34
Diseases of stomach caused by drinking impure water are
jaundice, typhoid, throat skin and eye diseases
http://www.healthfactshealthtips.com/diseases-caused-duecontaminated-water-symptoms-diseases-arise-duecontamination-water/
http://thewaterproject.org/water_stats

Overview
Water--- basic need
Current supplies

Public sector
Private sector ---- branded products
Some innovative products like vitamin water and soda water

Price is crucial as water is taken as public utility

Low level of awareness
Diverse health benefits

Market Need
Water relevant diseases increasing causing health

issues
Changing trend/views regarding water as product in
market
People need to be facilitated with pure/safe water
at affordable price
No National brand manufacturing soda water
Only imported brands are available

High Prices
Taste development

Opportunity Size
How to forecast it ?

Assuming
Targeting two cities
Average population
Average high income

category of citizen
Average
consumption/month
Average price/liter
Total revenue

Industry & Competition

No Substitute is available
Imported brands are competitors e. g
Canada dry @ Rs.70 /300ml
Evervess @ Rs.70/300ml

A Viable Solution
The Product Natex Flavored Soda Water
A step to change the perceptions
Getting Close to the Nature
Healthy & Safe Life
Coping with various Diseases

Current & Potential Customers

Potential Customers

- High Income People

e.g Business Men, white collar job holders etc
Prospects
- Middle Class
Suspects
- Lower Middle Class

Go to Market Strategy
Primarily

- Niche Marketing
- Initially Skimming Pricing Strategy
- Creating Awareness about natural elements
Secondly
- Market Penetration Strategy to reach mass
markets

Our Team
Operations and HRM- Zeeshan Aslam
Marketing- Yasir Rasool

Risk & Mitigation Plan

Idea can be easily copied- Patent or trademark
Water and chemicals side effects-PCSIR, NIBGE
Taste development- Customer feedback and flavors

addition

Financials