Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
COMMUNICATION
(BSMH 5093)
CHAPTER 4 :
WHAT CHANGES IN ORGANIZATION
Presented by :
Noorliza Binti Md Noordin (814780)
Norazlina Binti Mansor (814778)
PRESENTATION OVERVIEW:
Spectrum of Changes
First
Range Changes
Punctuated Equilibrium
Robust Transformation
Types of Changes
Downsizing
Technological
Change
Mergers and Acquisitions
SPECTRUM OF CHANGES
Incremental
Maintains and develops the organization
Adjusting
SPECTRUM OF CHANGE
Transformational
Fundamentally changes the way an organization
functions
Move from entrepreneurial to professional
management structure
Revitalization of already-established company
Visionary change in the business
E.g.:
Downsizing
TYPES OF ORGANIZATIONAL
CHANGE
INCREMENTAL
PROACTIVE
REACTIVE
TUNING
ADAPTATION
TRANSFORMATIONAL
REORIENTATION
RE -CREATION
TYPES OF ORGANIZATIONAL
CHANGE INCREMENTAL
Tuning
The
Require
TYPES OF ORGANIZATIONAL
CHANGE INCREMENTAL
Tuning
Continuous
E.g.:
TYPES OF ORGANIZATIONAL
CHANGE INCREMENTAL
Adaptation
Incremental
Involves
TYPES OF ORGANIZATIONAL
CHANGE INCREMENTAL
Adaptation
Involves
E.g.:
TYPES OF ORGANIZATIONAL
CHANGE TRANSFORMATIONAL
Re-orientation
Program
To ensure
Involves
TYPES OF ORGANIZATIONAL
CHANGE TRANSFORMATIONAL
Re-creation
Involves
INTENSITY OF CHANGE
PUNCTUATED
EQUILIBRIUM
PUNCTUATED EQUILIBRIUM
ROBUST
TRANSFORMATION
ROBUST TRANSFORMATION
E.g.
Rebranding
TYPES OF CHANGES
TYPES OF CHANGES
DOWNSIZING
DOWNSIZING
What is organizational downsizing ?
DOWNSIZING
Approaches to Downsizing
DOWNSIZING
o Centralize operations to improve
productivity
Retrenchment o Remove unnecessary jobs and amenities
o Increase economies of scale and
maintain competitive advantages
Downscaling
Downscoping
TYPES OF CHANGES
TECHNOLOGICAL
CHANGE
TECHNOLOGICAL CHANGE
TECHNOLOGICAL CHANGE
Types of Technologies being used
TECHNOLOGICAL CHANGE
Types of Technologies being used
Enterprise
Resource
Planning
(ERP)
Customer
o System that manage companys
Relationship
interactions with current and future
Management
customers to forecast future demand
(CRM)
Wireless
Technology
TECHNOLOGICAL CHANGE
Business
o Process of redesign, business
Process
transformation, or business process
Reengineering
change management
(BRP)
Six Sigma
TYPES OF CHANGES
MERGERS
AND
ACQUISITIONS
Mergers
Absorption of one company by another
Acquisitions
Purchase of some portion of one company by
another
in strategic focus
Synergy
Financial
needs
TYPES OF CHALLENGES
KEY CHANGE
CHALLENGES
THANK YOU
Q & A SESSION