Made by:

Minhal Asim
Haleema Kamila
Areesha Sampson
Amina Shehbaz
Mehreen Zamaan
 Brief Description

Sport is an activity that is governed by a

set of rules or customs and often engaged
in competitively. Sports industry is an
important revenue generator in world
economy. Sports goods industry
comprises sports equipments,
accessories, and apparels. With increase
in viewer ship due to television coverage
of important sporting events like
Olympics, World Cup football, sports as
an industry has grown manifold.
 Origin in Pakistan

• About 99% of sports goods, exported by Pakistan, are

prepared in Sialkot.
• The industrial city of Sialkot in Punjab province is
internationally known for its sports goods. Sialkot's hand-
stitched-ball industry, with nearly 50,000 stitchers, is a big
business.
 Raw Materials

• Raw material is a substance used in the primary

production or manufacturing of a good.
• Every industry needs raw materials for the
manufacturing of their goods. Same is with sports
industry.
 Raw Materials used for sports

• Synthetic rubber, rubber, composition, or leather is used

in the manufacture of basketball.
• Pebble grained leather is used for football.
• The three primary materials for a hockey stick are wood,
aluminum, and composite.
• Nylon, gut, or synthetic gut for the strings, and leather or
synthetic material for the handle grip are used for the
tennis racket.
Contribution to GDP of Pakistan

Export of sports goods increased from $136 million in

1990-91 to $384 million in 1997-98. Showing an
average increase of 23 per cent annum as evident from
table(next page). The export market for sports goods is
fairly diversified. More and more countries are being
added to the list of their imports. In 1990-91 there were
in all 50 countries importing these good from Pakistan.
The exports contributed about 3.71% in
Contribution to GDP of Pakistan
VALUE
IN
Year
MILLION
(Rs.) ($)
• 1990-91 3,099 136
• 1991-92 3,515 141
• 1992-93 3,423 131
• 1993-94 6,028 199
• 1994-95 8,165 264
• 1995-96 8,375 248
• 1996-97 12,131 309
• 1997-98 16,593 234
 Exported Items
• Hockey stick
• Sports gloves
• Polo sticks
• Cricket bats and balls
• Kits bags
• Volley balls
• Tennis racquets
• Footballs
• Most of the well-known sports companies like,
Adidas, Nike, Puma etc. get sports equipment
prepared in Pakistan.
 Effects of economic downfall
• Downfall of sports industry.
• Competitor countries will take lead.
• Decrease in export.
• Increase in unemployment.
 Recommendations
• Education provide
• Health care
• Wages high
• Technology up-gradation & capacity building
• Determined to contribute to the efforts for
human progress and reduction of poverty
• Government must establish unit in different
cities so as the production can be increased
which will increase our exports