PRESENTATION ON MOBILE

SERVICES

INTRODUCTION TO MOBILE
SERVICES
Mobile services are those which allows
anyone to communicate to one another or
stay in touch with each other.
There are various service providers such as
BSNL, AIRTEL,AIRCEL, VODAFONE, IDEA, TATA,
RELIANCE, UNINOR, MTS, VIRGIN MOBLE.
They all provide SERVICES LIKE:
INTERNET SERVICES
NETWORK SERVICES
ROAMING SERVICES

TOP 10 SERVICE PROVIDERS IN

INDIA

Bharti Airtel
BSNL
Vodafone Essar
Reliance Communications
Idea Cellular
TATA Communications
TATA Teleservices
Aircel
MTNL
TTML

FACTORS CONCERNED FOR

CHOOSING THE SERVICE

Coverage
Fair Pricing
Quality Service
Attractive Schemes
Internet services
Customer Care
Voice Quality

RESEARCH METHODOLOGY
The research refers to defining a problem, collecting, organizing and evaluating
data, finding the problems, suggesting solutions and reaching at conclusion.

Area of study

Area of study is the research on the mobile services with the help of questionnaire

Research Design

Exploratory research

Data collection

I have used the primary data Data and prepared the questionnaire as a primary data.

Sampling size

250 paper based questionnaire and 250 online

Field Work

Companies, Socities, Metro, Restaurant

Data Analysis Techniques

SPSS Software

Scaling Techniques Used

Likert scale

Rating scale
Nominal scale

Interval scale

OBJECTIVES
To study about the various mobile services

To study the consumers response towards the

product
To learn how to feed responses in SPSS and
prepare report

To learn how to analyze the data, find

problems and provide solutions

PROBLEMS IDENTIFIED

Through our survey on mobile services, the

respondents identified the following problems:
Network Busy
Not getting Range
Voice Problem
Not satisfied with the Customer Care
Call charges
Slow internet connection
Disconnected frequently

RECOMMENDATIONS
The mobile service providers should improve
their network services so that the people face
less voice problems, less calls disconnected.
The services should be in everyones range so
that people can easily connect each other
without facing the connectivity problem.
The roaming services can be improved by
offering fast internet connection, less call rates.
The service providers should provide attractive
schemes and bonus cards.

CONCLUSION
Through this survey we have learned about
the various mobile services available to the
people and the various features associated
with them.
We learned about the SPSS software like
how to feed entries and to mark the
answers of questionnaire in it.
Vodafone and Airtel are the most preferred
services and Uninor, MTS and Virgin mobile
are the least preferred ones.