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It is a psychological, cognitive
process by which people select,
organize and interpret sensory
stimuli into meaningful information
about their environment the
manner in which a person
experiences the world a persons
view of reality.
Everyone sees the world through
different eyes.
IMPORTANCE OF
PERCEPTION
SENSATION
PERCEPTION
Sensation is a simple
mental process
Perception is
comparatively a complex
mental process
Sensation happens in
initial stage
Sensation may be
described as the response
of physical sensory organ
FACTORS THAT
INFULENCE PERCETION
Inputs
selection
Organisation
Information,
external factors grouping closure
objects, events internal factors
continuity
People, etc.
proximity
similarity
Interpretation
Outputs (response)
Perceptual errors
Behaviour,
actions, Attributions
attitudes, beliefs,
feelings, etc
PERCEPTION INPUTS
PERCEPTUAL
SELECTIVITY
EXTERNAL FACTORS IN
PERCEPTUAL SELECTIVITY
SIZE
INTENSITY
REPETITION
NOVELTY AND FAMILIARITY
CONTRAST
MOTION
INTERNAL FACTORS IN
PERCEPTUAL SELECTIVITY
SELF-CONCEPT
BELIEF
EXPECTATION
INNER NEEDS
RESPONSE DISPOSITION
RESPONSE SALIENCE
PERCEPTUAL DEFENCE
PERCEPTUAL
ORGANIZATION
FIGURE GROUND
GROUPING
PROXIMITY
SIMILARITY
SIMPLIFICATION
CLOSURE
Interpretation (Errors)
Perceptual defence
Stereotyping
Halo effect
Projection
Expectancy effects
PERCEPTUAL OUTPUT
THANK YOU