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The consumer optimizes by choosing the point on his budget constraint that
lies on the highest indifference curve.
When the price of a good falls, the impact on the consumers choices can
be broken down into an income effect and a substitution effect.
The income effect is the change in consumption that arises because a lower
price makes the consumer better off.
Lecture 7
Lecture Outline
Costs
A firms cost of production includes all the opportunity costs of making its
output of goods and services.
Costs
When total revenue exceeds both explicit and implicit costs, the firm earns
economic profit.
Economic profit is smaller than accounting profit.
Q F K , L aK bL
Q F K , L min bK , cL
Q F K , L K a Lb
Total Product (TP): maximum output produced with given amounts of inputs.
Summary
The goal of firms is to maximize profit, which equals total revenue minus total
cost.
Some opportunity costs are explicit while other opportunity costs are implicit.
Summary