Helping people and businesses meet

By:
Aakash Mehrotra(901)
Achal Gupta(903)
Imran Ali (925)
Man Mohan Meena (932)
Padmavati Tayaru Madipalli(939)

Dotcom Industry
Comparatively

newer in India
Capable of reaching out to consumers
globally
More and more businesses are being
done by the internet like banking,
shopping and mailing.
Between 40-70 million people on the
Internet today
Online Spends

Offline Spends

 Vision
To create World Class Platforms that Transform Lives

Mission
We will continuously delight our customers in

current and new businesses by delivering superior

value through enhanced offerings on the
internet and other platforms. We will do this by
preserving our entrepreneurial spirit and leveraging
our financial strength and expertise in building
brands, communities, product and technology;
sales and service

Milestones

Businesses

Naukri.com

99acres.com

Info
Edge
Jeevansathi.c Shiksha.com
om

Porters 5 force model

New
Entrant

Supplier
Power

Competiti
ve rivalry

Substitutio
n

Buyer
Power

Competitive Rivalry
Brand value
Capture the market
(60%)and nearest
Supplier
power
competitor
is at 30%
Large
nodatabase
of companies
Biggest
Buyer
power
Large no
no of
of job
job seekers
seekers
Large
Threat
Large of
no Substitution
of companies
Linkedin
Threat
of new Entrant
SMS job
alerts (Airtel)
Easy to set up website
Difficult to create a
brand
Sales force required for
promotion
Database required

PEST analysis

Political
Govt. policy to

increase jobs
Pumping money in the
infrastructure

Social
People spend more
time on internet
Rise of Social
networking sites

Economic
Global Slowdown
India recovered faster
than rest of world

Technological
Improved penetration
of internet
Improved broadband
service

SWOT analysis
Strength
Dominant player with

strong brand value

Largest database
Max. no. of clients
Highest traffic share
Sales network across India

Opportunities
Large market of jobs
Internet penetration
India has over 350
universities and
17,600 colleges

Weakness
High dependence on
naukri.com only
High attrition rate
Large no of employees
and sales force

Threats
Monsters semantic
search (Trovix)
technology
LinkedIn getting
popular in India
Economy slowdown

Demographics
India

is among the world's youngest

nations with a median age of 25 years.
Youth population(15-35) of India is
growing at a rate of almost 37.9%.
According to the World Fact Book, India
is projected to have 70% of its
population in the working class category
by 2030.
India will see 70 million new entrants to
its workforce over the next 5 years.

Performance in past five

years
total income
3000
2737.96
2500

2642.37

2396.64
2000
total income
1500
1471.63
1000
840.57
500

2005-06

2006-07

2007-08

2008-09

2009-10

SEM campaign

BCG Matrix

Naukri.com

99acres.co
m

Jeevansathi.c
om
Shiksha.com
Investments

Get most
jobs

So get
most
clients

Get most
Traffic

Get most
response

Blue ocean > Red ocean

Naukri.com

first entrant (1997)

Competitors :
Monstorindia.com(2000)
freshersworld.com(2000)
jobsahead.com(2000)
Timesjobs.com(2002)

Thank you