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RESEARCH PROJECT

ON
DETERMINANTS OF
ONLINE
SHOPPING

INDEX

OBJECTIVE OF THE RESEARCH

MOTIVATION FOR RESEARCH

RESEARCH DESIGN

SAMPLING PROCESS

DATA COLLECTION AND ITS ENTRY

ROLE OF SECONDARY
LITERATURE

DETERMINANTS OF CUSTOMERS
ONLINE PURCHASE INTENTION

This is a research done by Arun Thamizhvanan and M.J. Xavier.

Purchase intention is the final consequence of a number of various


factors in an online shopping context.

Online trust has been the predominant influence on customer online


purchase intention .

Demographic factors like age, gender, education have been studied


for their effect on adoption of customer online purchase.

The growth of internet in India is still considered to be in nascent


stage as the internet penetration has not even exceeded 10 percent.

CONTD
India's

count of internet users has been increasing at a


CAGR of 35 percent from 2007.

India

had its first ecommerce web site Fabmart.com


(India plaza now) in 1999, only a small percentage of the
three million internet users transacted online and the
market size was at a modest US$11 million.

As

per Forrester 2012 report the same Indian ecommerce


market is projected to reach US$8.8 billion by 2016 and
its growth will be the fastest within the AsiaPacific
region at a CAGR of over 57 percent during 2012 2016.

Determinants of online
purchasing behavior: theory
of planned behavior
This

is a research undertaken by Vania Daniela Vera Velarde.

The

research shows that e-commerce has created opportunities for


both, small and large companies and a wide range of benefits for
consumers as well.

The

number of EU consumers buying products and services online


doubled to 40 percent in 2010 from 20 percent in 2005.

The

increase in online retail sales is influenced not only by pure


players but also brick and-mortar companies that have taken in the
opportunities of e-commerce and are implementing multi-channel
strategies.

CONTD
Online

stores have reduced operation costs compared to


traditional brick-and-mortar stores, cutting on labor and store
rental costs.

One

of the most important disadvantages is the fact that


consumers cannot touch, feel, taste or smell the products.

This

prevents consumers from assessing product quality and


increases risk perceptions.

Online

retail sales show that online shopping remains popular


for certain types of products, EU consumers mainly buy clothes
and travel related products and services online, whereas
computers and electronic products are the least likely to be
bought online.

OBJECTIVE OF THE RESEARCH


Determinants of online shopping
o

Ease of use

Usefulness

Enjoyment

Exogenous factors

MOTIVATION FOR THE RESEARCH


Importance of online mode shopping and how it is
affecting the buying behavior.

Examining the affect of perceived risks involved in


buying online products.

Easily accessible and much convenient source.

Saves time and energy in this busy life.

Penetration of internet at a high speed.

RESEARCH DESIGN
TYPE:
It

Descriptive design

includes surveys and fact-findings.

Comprehensive

and detailed explanation of population

under study is taken care off.


Used

to study how variables are related/ different from

each other.
Describe
Also

the specific features of certain group.

used for specific prediction.

Major

methods deployed in descriptive research are:i) Survey

ii) Observation

SAMPLING PROCESS
Concerned population: Young people

Sampling frame : list of elements of the population with


appropriate contact information.

Sampling method: opportunity sampling

Sample size: 80-100

Data which can be selected: Questionnaire which have


been filled fully.

DATA COLLECTION AND ITS ENTRY


PRIMARY SOURCE:

Questionnaires Creating a structured list of question which will


ask the participants about there preference of financial instruments
and what attributes do they look for, while selecting they them.
Primary data is the data which is collected afresh and for the first
time, and thus happens to be original in character.
A questionnaire would be prepared through Google forms and sent
to the persons concerned with a request to answer the questions .
Their responses will be automatically populated into Microsoft
Excel.

Why questionnaire and


not any other method?
Low

cost.

Respondents

have adequate time to give well

thought out answers.


Respondents

who are not easily approachable, can

also be reached conveniently.


Large

samples can be made use of and thus the

results can be made more dependable and reliable.

QUESTIONNAIRE

THANKYOU.