What is Uber?

Transportation network company that connects passengers with

drivers of vehicles for hire and ridesharing services
Presently offer services in 38 countries
First in the league

2009
Start-up
as Uber
Cab
San
Francisc
o

2010
Mobile
app on
iOS,
Android
More city
covered

2011
Investmen
t:
49.5
Millions
UberTaxi
UberX

2012
UberBlackCar
UberChopper

2013
Investme
nt: 3.5
Billions

Features

Core
Official Website manage :

Account for customer

Account for partner

Account for driver

Application
Mobile app on iOS, Android for
customer

Account sign-up | sign-in

Services information
Cab tracking
Customer Rating
Credit Card payment

Pricing and Payments

All payments are done online to Uber and not to taxi drivers
Payment on Distance Basis and Time Basis
Surge Pricing System Based on Demand
Promotional Codes to attract customers

Competitors
Lyft
SideCar
Taxis

Challenges Faced

Protests by Taxi Drivers on

unethical competition
o

Traditional Taxi drivers

against these services

Politicalised issue on Taxi

drivers rights

Steady uprising against Uber

by Uber Drivers
o

Uber hads increased its cut

from fare to 20 %

Low respect from Uber to its

drivers

Failed Promises

Uber In India

Uber started operations in Bangalore India

The service is now available in all major metros of India

The rated offered are cheaper than the conventional cab

services like Meru cabs by 30%
Challenges
Cheaper transportation
easily available in India
unlike USA
Local competitors willing
to replicate Uber model
and provide cheaper
fares

Uber in Future
Driverless Cars

On demand Product shipping Retails, Consumer and

electronic goods and food

School Rides using seat sharing basis for students

Hire home services One Uber account will provide all

logistic services. Akin to google.