ENTREPRENEURSHIP

MANAGEMENT
Intrapreneurship
Prof Bharat Nadkarni

Entrepreneurship Management
Entrepreneur and Intrapreneur
What is Intrapreneurship ?
It is a corporate entrepreneurship
It is entrepreneurship in existing business
They bridge a gap between a manager and an innovator.
Their contribution is in taking new ideas and even working
prototype and turning them into profitable products and
businesses.
When the ideas have become solid and functioning
businesses, intrapreneurs tend to grow bored. At this point,
they often need proven managers to maintain and develop
business while they go back to building new ventures for
others to manage.

Entrepreneurship Management
As a corp. entrepreneurship an organisation seeks to
expand/ grow by exploring new opportunities through new
combinations of its existing resources.
It is a tool for stimulating and capitalizing on individuals in
an organisation who believe that something can be done
differently and in a better way.
An Entrepreneur operates in an open world whereas an
intrapreneur operates within the organisation.
For Entrepreneur, the liability is total whereas for
Intrapreneur the liability is limited to his contract with
his employers.

Entrepreneurship Management
An Intrapreneurs profile
Vision
Motivation
Bias to act
Skills
Locus to control
Locus to risk
Failure and mistakes
Goal setting
Innovation

Entrepreneurship Management
Advantages of Intrapreneurship
Intrapreneurial ideas offer a way to build onto or improve
the corp. business
Capital for the idea is easy to come from internal sources
within a corp. identity
The established corporate image helps to boost the
chances of success of an intrapreneur idea.
Corporates offer economies of scale in marketing,
distribution and service.
Corporates offer the unique advantage of multidisciplinary
teamwork. The intrapreneur retains the job security but as
well enjoys the freedom and prosperity.

Entrepreneurship Management
Intrapreneurial Environment
Organization operates on frontiers of technology
New ideas encouraged
Trial and error encouraged
Failures are allowed
Resources available and accessible
Multidiscipline teamwork approach
Long time horizon
Appropriate reward system
Support of top management

Entrepreneurship Management
Comparison between Entrepreneurial,
Intrapreneurial and Managerial functions
primary motives
time orientation
activity
risk
status
failure and mistakes
decisions
who serves
relationship with others
family history

Entrepreneurship Management

Comparison between Entrepreneurial, Intrapreneurial and Managerial functions

Managerial

Intrapreneurial

Entrepreneurial

Primary motives

promotional and other

traditional corporate rewards
like office, staff, power

Independence and ability to

advance in the corp. rewards

Independence,
opportunity and money

Time orientation

Short term - meeting quotas

and budgets, W/M/Q and
annual planning horizon

Between Manager and

Entrepreneur, depending on
urgency to meet self imposed
and corp. timetable

Survival and achieving

5-10 yrs growth of
business

Activity

Delegates and supervises

rather than direct involvement

Direct involvement, more than

delegation

Direct involvement

Risk

Careful

Moderate risk taker

Moderate risk taker

Entrepreneurship Management
Comparison between Entrepreneurial, Intrapreneurial and Managerial functions

Managerial

Intrapreneurial

Entrepreneurial

Status

Concerned about status

symbols

Not concerned about traditional

status symbols, desires
independence

Not concerned about

status symbols

Failures and mistakes

Tries to avoid mistakes and

surprises

Attempts to hide risky projects

from view until ready

Deals with failures and

mistakes

Decisions

Usually agrees with those in

upper management positions

Able to get others to agree to

help achieve dreams

Follow dreams with

decisions

Who serves

Others

Self, Customers and Sponsors

Self and Customers

Relationship with others

Hiararchy as basic relationship

Transactions within hiararchy

Transactions and deal

making as basic
relationship

Family history

Family members worked with

organisations

Entrepreneurial small business,

professional or farm
background

Entrepreneurial small
business, professional
or farm background