FABULYZER

By Genevive Dion, Victor Launay, Jolliane LeBlanc,

Pierre Muglia and Steve Nathan

LAURISE LEBLANC

25 YEARS OLD NURSE- SAINT-CATHERINE,QC, CANADA - LAULAU0824@HOTMAIL.COM

She doesnt work out a lot. 10$ membership/month

Tall and curvy
No sport devise
She likes fast food
Doesnt care about calories
Shes curious to try the app but she thinks its way too expensive
pains: shes not happy with her shape
needs: wants to lose a bit of weight and to get more toned
motivations: She goes to the gym but not on a regular basis. One week she can go

everyday and the next one, she wont go at all

attitudes: she get demotivated easily
perceptions about their health : sometimes she eats well but after few days she go back to

her old habits and eat junk food.

problems with them and wishes for better options: She has difficulty to lose weight

because she doesnt exercise enough and she doesnt eat healthy.

NICOLAS LAFLAMME

22 YEARS OLD, WAITER - MONTREAL,QUEBEC, CANADA - NICOLAS666L@HOTMAIL.COM

Trains 3-4 times a week cross fit

Tall and lean
No sport devise
His coach puts him on a diet ( egg, chicken and rice)
Good knowledge of the calories
He thinks that the fat is consumed in the next 48 hours after the activity

so he doesnt believe in the app

Needs: he wants to be in shape, lose a bit of weight
motivations: he has a cross fit trainer
attitudes: hes motivated for his cross fit competition
perceptions about their health and wellbeing and the solutions they

currently use: go to the gym more often and eat more healthy

FLORIAN HEPP

23 YEARS OLD FINANCE STUDENT MONTREAL, QUEBEC, CANADA FLORIAN.HEPP@HOTMAIL.FR

Tall & fit

No sport devise
Good knowledge about the calories
Hes interested by the app but finds the product too expensive
Pains: he doesnt feel like hes at his best
needs: to eat more healthy
attitudes: hes motivated, Works out 4-5 times a week at the

gym
perceptions about their health: He knows hes healthy but

fabulyzer might be useful for him

CHARLES GOSSELIN

22 YEARS OLD MARKETING STUDENT LAVAL, QUEBEC,CANADA - CHARLES.GOSSELIN@HOTMAIL.COM

Tall and slim
No sport devise
He doesnt like to use applications when he works out so hes not

really interested in this product.

Pains: he feels too skinny, not enough muscles
Needs: gain weight and muscles
requirements: He wants to gain muscles so he wants to eat more

calories.
Motivations : to be good looking and built
Attitudes: He plays hockey and go to the gym around 5 times a week
perceptions about their health: Thinks that by eating fat, hes going

to gain more muscles so he doesnt care about his alimentation

GINETTE HUNEAULT

52 YEARS OLD NURSE MONTREAL, QUEBEC, CANADA, - GINETTE.HUNEAULT@HOTMAIL.COM

Curvy
No sport devise
She doesnt like to go the gym
She doesnt care about the calories, she looks at the nutritive values
She likes to cook
She doesnt use any applications on her cellphone so shes not interested
Pains : talking about weight is taboo
Needs: to eat and drink less, and do more sport activities
Motivations : Yoga, cardio class, she tries to make smaller portions
Problems with them and wishes: She likes to eat to much.

DAYAN BASTISTA

25 YEARS OLD- STUDENTS, MONTREAL CANADA,- DAYAN.BASTITA@HOTMAIL.FR

Chubby
Doesnt work out
Loves to eat and drink with friends
Pains: he knows he gained a lot of weight recently
Needs: to eat more healthy and do exercise
Motivations: go to the gym once in a while
Attitudes: he knows that he can have good results if he puts some

efforts

Perceptions about their health: he knows hes not really healthy

Problems with them and wishes for better options : he should have

smaller portions, eat more healthy and do some exercises

SUZANNE HUNEAULT

55 YEARS OLD SELLER - LANAUDIRE, QUEBEC, CANADA SUZANNE.HUNEAULT@HOTMAIL.COM

Tall and a bit overweighed
No sport devise
Shes not really concerned about her calories
She wants to try fabulyzer to see if its really working.
If the application works really well and gives her good advices about her activities, she

would buy it.

Pains: she feels she needs to lose weight
Needs: to eat more healthy and work out more
Motivations: Zumba, pilates and kickboxing
Attitudes: shes positive that shes going to lose weight
Perceptions about their health : She feels that her workout could be more efficient
Problems with them and wishes for better options: Even if she works out 3-4 time per

week she eats and drink a bit too much.

JUNIOR LAMOUREUX

31 YEARS OLD- COORDINATOR AT VIBRANT MARKETING, LONGEUIL,CANADAJUNIOR@VIBRANT.COM

Small and fit

Independent professional wrestler
Pains: he would like to be more defined
Needs: to drink less and do more sports
motivations: to perform in his wrestling competitions
attitudes: he likes to take care of his alimentation
problems with them and wishes for better options : he

parties too much and drinks a lot

YANN LAROCQUE

26 YEARS OLD- MARKETING CORDINATOR- MONTREAL CANADA, -YANN.LAROCQUE@HOTMAIL.COM

Membership to the gym but doesnt really go

Pains: overweighed/unhealthy
Requirements: needs to be more active and to eat more

healthy

Motivations: his membership to the gym

Perceptions about their health: he knows he should lose

some weight

Problems: he eats and drinks too much. He likes to party

and doesnt take time to go to the gym.

MLISSA LAURENDEAU

22 YEARS OLD- RESPIRATORY THERAPIST- MONTREAL, CANADA,- MELISSA.LAU@HOTMAIL.COM

She doesnt do any sport.
Pains: even if shes skinny she knows shes not in good shape
Needs: to eat more healthy and do some exercises
Attitudes: Shes not motivated because shes already good

looking

Perceptions about their health: she knows she doesnt eat really

well and that she needs to do sport

the solutions they currently use: Nothing because she has a good

genetic

problems with them: in few years, her metabolism will slow

down and she will gain weight. Fabulyzer could be a good

solution for her in the future

IZABELLE MOREAU

40 YEARS OLD- ACTRESS MONTREAL,CANADA, IZABELLE.MOREAU@HOTMAIL.COM

She trains a lot.

Pains: she always wants to get better results
Needs: to be less obsessed by her image
Motivations: shes in good shape, she runs marathons
Attitudes: shes really motivated to exercise
Perceptions about their health: shes conscious about her

health, thats why she eats healthy and trains a lot

Problems: she does not know how to improve her

performance. fabulyzer could help.

JACQUES LEBLANC

55 YEARS OLD- RETIRED POLICE OFFICER- MONTREAL,CANADA- JACQUES.LEBLANC08@HOTMAIL.COM

Tennis pro
Pains: He has diabetes and he wishes he could loses his belly fat
Needs: to eat more healthy
Motivations: Improve his tennis game
Perceptions about their health: he knows he should be more

careful about his alimentation especially because of his diabetes.

Solutions currently use: tennis 3-4 per week and exercise ( stairs

master)

Problems: he really has difficulty to change his alimentation.

Fabulyzer could help him to manage his fat.

DIFFICULTIES
ENCOUNTERED
Getting someones attention / trust
Taking notes
Bringing back someone to the sports subject
Being authentic
Follow the planned questions (virtually IMPOSSIBLE)
Asking some personal questions to a stranger