100%(1)Il 100% ha trovato utile questo documento (1 voto)
331 visualizzazioni23 pagine
Otobi Furniture is one of the leading furniture manufacturers in Bangladesh, founded in 1975. It produces a wide range of office, household, computer, hospital, and other furniture. Otobi has 18 showrooms in Bangladesh and others in India and Ukraine. While maintaining quality control, Otobi faces competition from other local brands but has established itself as the leader through reasonable pricing and best customer service. It continues innovating designs and expanding production to meet market demand.
Otobi Furniture is one of the leading furniture manufacturers in Bangladesh, founded in 1975. It produces a wide range of office, household, computer, hospital, and other furniture. Otobi has 18 showrooms in Bangladesh and others in India and Ukraine. While maintaining quality control, Otobi faces competition from other local brands but has established itself as the leader through reasonable pricing and best customer service. It continues innovating designs and expanding production to meet market demand.
Otobi Furniture is one of the leading furniture manufacturers in Bangladesh, founded in 1975. It produces a wide range of office, household, computer, hospital, and other furniture. Otobi has 18 showrooms in Bangladesh and others in India and Ukraine. While maintaining quality control, Otobi faces competition from other local brands but has established itself as the leader through reasonable pricing and best customer service. It continues innovating designs and expanding production to meet market demand.
Otobi Furniture & Its market position OTOBI Ltd. is one the leading furniture manufacturing company in Bangladesh. Mr. Nitin Kundu along with his two friends founded it as a small workshop in 1975.He combines technology and art together, which open a new horizon in our industrial arena. 01. Office Furniture 02. Household Furniture 03. Computer Furniture 04. Hospital Furniture 05. Decorative Items 06. Kitchen Cabinet 07. Special Built in Cabinet 08. Work Stationeries 09. Various Engineering Products 10. Interior Project 11.Otobi metros 12. Official Stationeries 13. Customized Product 14.Otobi Plastic There are 18 showroom in Bangladesh. Main four showrooms situated in Dhaka city.1st one Elephant road, 2nd one Dilkusha, 3rd one Uttara 4th Gulshan and the other showrooms is Shampara, Khilgao and in Jatrabari. OTOBI has also some another showrooms in Chittagong, Sylhet, Khulna ,Barishal ,Bogora and also in India and Ukrain. Business Research department Category Management Customer Order Management Legal affairs and Taxation department. Customer Care department Customer Relationship Management Product Development Strategic Human Resources department Supply management department The quality of Otobi is much better than its competitors. Now a day they are producing large quantity wooden product with a large number of designs. Behind the quality of Otobi the secret is that they have a separate quality control department. More than 100 man powers are working for maintaining the quality of the product. Mainly Otobi has three competitors in the furniture business. They are Hatil, Partex, Navana furniture and the Akea internationally. Others are optional because their raw material is not same with Otobi. As Otobi is the leader company in furniture business so they earn the highest profit among them. According to the information they keep 18% of their sales as a profit. OTOBI is fully equipped with latest machineries and technologies. It mainly manufactured metal & steel furniture. The manufactured process is: i. Furniture component are manufactured from superior quality steel. ii. The thickness of steel is consistent with its functional & structural needs. iii. All steel components are subjected to the process of pros petting to protect from rust. iv. All components are given coats of superior quality paint. v. Oven baked for obtaining a hard surface finish. vi. Ready for sale. Design plus limited is the corporate office of OTOBI Ltd. From here all activities are carried out for marketing and sales of OTOBI’s product. Design Plus Ltd. is responsible for : Preparing sales and marketing plan for the company. Control and monitor all showroom activities and dealers operations. Carrying out marketing research and marketing intelligence report. Company has its full range after sales service department for any defective product found in any showroom. Company charges a small amount of fees for this service and for any replacement of component of its product. OTOBI provides this service by Design Plus limited in Dilkusha. At present MIS of this company is in developing stage. The developments are as follows : i. Two FoxPro programs are developing for storage of information and their signal of availability. ii. Accounting system will be fully automated with oracle program. iii. All information for the management will be automatic computer generated. iv. The whole company will be under a networking system. From the customers we got the information that the price Otobi set for their products is more reasonable and affordable to buy. They provide the best service to customers in Bangladesh than any other furniture company in the country. At present otobi company has 6000 workers and 350 dealers. Both male and female worker work there Keep reinventing is Otobi’s new tagline, working as a constant reminder that they set their own standards only to break them over and over again. The idea is to challenge their own limits in order to surprise consumers consistently in terms of product design and variety, as well as ensure their are motivated themselves. i. Production: Production capacity of Shampur factory and Mirpur factory is more than the market demand. ii. Technology: Technology used for the production is not fully automatic, some are semi-automatic. iii. Marketing reporting: Marketing intelligence reporting is not systematic & well organized. iv. Information flow: Information flow between department to department is not so fast. v. Advertising & promotion: Advertising & promotion plan is not well enough for finding out untapped market. vi. MIS: Management Information System is not up-to- date. It is in developing stage. After sales service Design of office furniture Drop out slow moving product Dealer increasing More training for the executive & officer level Advertising More advertising for home furniture & plastic furniture. Marketing research Export plan Otobi creates a strong position as it successfully competing with the other furniture organization of Bangladesh. Managing brand is an essential task in every organization . Otobi has successfully created their brand name and able to spread its wing internationally which is not only promising for Otobi itself but also for the local brands. Thank you everyone