MARKETING:

“Product Mix”
Shikha
Pankaj Kamboj
Abhishek Kalla
Nahid Siddique
Juhily Tandav
DABUR
Ø Dabur India Limited is a leading Indian consumer
goods company with a turnover of Rs. 2834.11
Crore (FY09)
Ø Dr. S.K.Burman set up Dabur in 1884 in Calcutta to
produce and dispense Ayurvedic medicines.
Ø For the past 125 years, Dabur is dedicated towards
providing nature-based solutions for a healthy and
holistic lifestyle.
Ø Products marketed in over 60 countries
Ø Wide and deep market penetration with 50 C&F
agents, more than 5000 distributors and over 2.8
million retail outlets all over India

Ø VISION: "Dedicated to the health and well being

of every household”

PRODUCT MIX
 A Product mix (Product Assortment) is the set of all
products and items a particular seller offers for Sale.


 The Width of a product mix refers to how

many different product lines the company
carries.
 The Length of a product mix refers to the
total number of items in the mix.
 The Depth of a product mix refers to how
many variants are offered of each product in
the line.
 The Consistency is the degree to which
product lines are related
Length And Width
Hair Oils Shampoo Oral Care Skin care Health
Supplements
Dabur Amla Dabur Dabur Red Gulabari Dabur
Hair Oil Vatika Toothpaste Skin Care Chyawanpra
Shampoo sh
Vatika Hair Babool Dabur UvedaDabur
Oil Toothpaste Honey
Dabur Promise Dabur
Anmol Glucose

Meswak
DEPTH
DEPTH
DEPTH
CONSISTENCY
 Dabur India mainly focus Personal Care and
Health Care. The product line discussed are
broadly classified in the above two category.
 Hair oils, Shampoo, Oral and Skin Care comes
under Personal Care.
 Health Supplements comes under Health Care.



THANK YOU