Bharti Tele

Ventures
By Group 7:
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Nitin
Aman
Ashwin
Arpita
Ranajoy
Kritarth
Manoj

VISION: CORE IDEOLOGY

CONTRIBUTION OF ITS VISION IN ITS SUCCESS

They were dedicated and this was their core business (unlike other business houses) hence they could
face the competition easily.
Appetite for risk allowed them to take licenses for markets that were not preferred by others and still they
were profitable.

The Big Hairy Audacious Goal (BHAG)

50 million Indian drivers with mobiles
To be on the same front as Infosys in corporate governance standard
To be as Wipro in HR and as good as Reliance in Finance

STRATEGIC ADVANTAGES

FIRST MOVER ADVANTAGE

Helped them gain market share and

penetrate deep in the market in the initial
days the sim card were high, chances of
people jumping operators was low

FOCUS ON PROFITABILITY

Helped them gain funds from VC who saw

this as the only profitable venture in the
industry

SENSIBLE BIDDING STRATEGIES

Helped them not over spend and also lead

to competitors falling back as they could
not break-even. Also helped in obtaining
license in the later stages

INDUSTRY
ANALYSIS
Supplier Power - High
-Network Equipments
-Tower Providers
-Handset Suppliers

New Market Entrants Medium

-Heavy investment required
-Foreign players were interested in
market
-New Licenses
-Sharing Business
-reduces capital
-required

Competitive Rivalry High

-Price & Quality based
-BSNL- Low cost, Rural Penetration
-Reliance Integrated Service ,
Distribution
-Only 3+1service providers in a circle

Threat of Substitutes High

-VOIP getting popular
-Video Conferencing
-CDMA

Buyer Power - High

-Switching cost (Low)
-Price competition
-Value for Money

RELIANCE AND
TATAS

SHOULD BHARTI WORRY ABOUT THEM?

Yes , license were given out by bidding, with deep pockets they could capture the licenses

APPROACHES GOING FORWARD

PROS
Customer centric
approach

Can achieve growth

through building loyalty
and trust

CONS
Requires specific
dedicated investment of
resources (Money, time,
personnel)

Technology oriented Can gain revenues by

entering niche markets
approach

Requires a lot of
investment

Increasing revenues Can attain higher

May lead to people

leaving and going over
to competitors

and providing better

features

revenues by following
higher pricing strategy

WHICH APPROACH?
It should have a mixed approach in the sense that it should follow a
customer centric approach to maximum extent with a certain
amount of technology approach. In this way it can achieve higher
returns and have a sustainable growth.

THE STRATEGY

Customer segments Should start to target corporate customers as

well
Tradeoff Tradeoff between entrepreneurial and operational way of
operating
Advantages First mover advantage and extensive customer base

THANK
YOU