1.

Each Soul is Potential God

Each human has immense potential, energy and
talents for self development to lead towards perfection
and the spirit within his heart to translate impossible
into reality.
By virtue of guidance and grace of almighty the man
can achieve miraculous result.
2. Holistic Approach
This suggests unity and uniqueness between an
individual, the universe and the divine.
The divine means knowledge perfection, insight,
understanding and power.

3. Equality in subject as well as object

Subjects are intangible and delicate while objects are visible,
can be experienced and concrete.
One must develop ones third eye [Gyan chaksu], the eye of
wisdom, vision, intuition, insight and foresight, which is not
possible through binocular vision.
Inner resources are much more powerful than outer resources.
Divine qualities are inner resources while capital, materials,
plant, machinery etc. are outer resources and the valuable
materials.
Courage, vision, reliability, honour, boldness, social awareness,
facts, intelligence etc. are subjective while human skills, money,
materials, machines, profits etc. are objective in nature.
Creator is subjective while creation is objective.
Atman is subjective while attitude and beliefs are objective.

4. Karma Yoga (selfless work)

To do selfless service for others is to unite divine with
the human beings.
This is based on fact work is worship and thus offers
dual benefits.
One benefit is personal benefit in the form of self
purification and other in form of public benefit.
To do your duty without ego and without consideration
of gain or loss. This is known as Nishkama Karma.
You do not have control over future and past thus
concentrate your attention only on present job.
Karma Yoga preserves the spirit of denial without
discarding activity.

Indian Ethos in Applied Management

Management is behavioral science and it has to be cultural
specific.
Some thoughts derived from our ancient scriptures that
have more value in management application are,
1.Atmano Mokshartham, Jagat Hitaya
All work is an opportunity for doing good to the world
and thus gaining materially and spiritually in our lives.
2. Archet Dana Manabhyam
Worship people not only with material things but also by
showing respect to their enterprising divinity within.
3. Atmana Vindyate Viryam
Strength and inspiration for excelling in work comes from
the divine, God within, through prayer, spiritual readings

Indian Ethos in Applied Management

4. Yoga Karmashu Kaushalam, Samatvam Yoga
He who works with calm and even mind achieves the most.
5. Yadishi bhavana yasya siddhi bhavati tadrishi
As we think, so we succeed, so we become. Attention to
means ensures the end.
6. Paraspar bhavayan shreyah param bhava
By mutual cooperation, respect and feeling for others, all of
us can enjoy the highest good both material and spiritual.
7. Tesham Sukhm Tesham Shanti Shaswati
Infinite happiness and infinite peace come to us when we
see the divine in all human beings.
8. Paraspar Devo Bhav
All of us have the same consciousness though our packages
and containers are different. Regard the other person as a

A passing view of comparison between

IEM and the Management Science
Particulars
Belief

Management (Western
Concept)
Production, Productivity,
Profit at
any cost

Guidance

Emphasis

Tools

Management (Indian
Approach)
Material gain with belief in
achieving human and social
welfare in unison)

Management guided by
Management by
mind only, led away by ego
consciousness,
and desire. Soulless
power beyond mind i.e., soul.
management
Interiorized
management
Worker
development,
Development
of man,
management of others,
integrated
profit maximization, human growth harmony, happiness
being only given lip
and
sympathy
health, management of self
5 Ms as Resources men,
Men, machines, materials
money,
and
materials, machines and
methods as conscious
markets.
partners
Science & Technology,
all having consciousness
information for decision
whether
making
manifested or dormant.

A passing view of comparison between

IEM and the Management Science
Particulars
Problem
Solving

Decision
Making
Development
Process

Approach

Management (Western
Concept)
Conflict resolution by
negotiation,
compromise, arbitration.
Liquidation of differences
only for a temporary
period. No reference to
higher consciousness

Management (Indian
Approach)
Conflicts resolution through

integration and synthesis on

stressing super ordinate
common
goals so that enduring
harmony
and unity is assured. Self
introspection,
stepping back
Brain storming
Brain
stilling (Concentration)
aids
for solution
Physical, Vital and Mental Integrated development.
only.
Whole
Soul or spirit ignored.
man approach, breathMaterial
control
development only even at and meditation emphasized.
the cost of
man andMental,
nature Human
enrichment
and total
External
behaviour.
Noble attitudes,
inner
quality
material, selfish only.
guidance,
Soulless
team spirit, total harmony,
global

Modern Management Concepts

Management
Terminology
Management

Management
Explanation
Getting
things done

Productivity

Output centric

Planning

Management by result

Effective
Supervision

Concern for task and

not for people

Motivation of
people

Maslows Theory of
Needs with some
modifications

Resources

Reliance almost on
external
resources
Balance
Sheet and P/L
account ; money
oriented

Organizational
Health

Environment
Consideration

Attention only on job

enrichment

IEM Description
Helping other people to
produce extraordinary
results
People
centric
Management by
strategy
Produce
performers.
Help the subordinates
to develop
leadership
quality
Emphasis on
selfmotivation,
subordinates
encouraged to be
creative and given
Reliance almost on
autonomy
internal
resources
People oriented
performance,
environment friendly.
Private public benefit
Primary emphasis on
mind

Modern Management Concepts

Management
Terminology
Profitability

Management
Explanation
In terms
of money.
Social costs not
included in Balance
Sheet

Rights and Duties

Emphasis on taking not

on giving. Rights
become primary. Duties
become subsidiary

Marketing

Keen competition to
capture and retain
demand, market driven
Economy

System

Set of inter-related
elements
working as a whole.
More emphasis on
quantity and objective
aspect

IEM Description
In terms of good public
image. Social costs
internalized. Trust of
customers and society
Emphasis on giving not
on taking. Duties given
great importance and
Rights assume
secondary value
Through cooperation by
playing complementary
role. Social awareness
in marketing
Pattern of particular
response expressed
through organizational
functioning. Equal
emphasis on
quality/quantity with
emphasis on subjective
aspect

Modern Management Concepts

Management
Terminology
Structure

Management
Explanation
Hierarchical

Growth

Ultimately dependent
on turnover of goods
Material factor.
Creativity ignored

Job Satisfaction

Training

Functional skills, not

value oriented and
holistic

Man Machine
Combination

Machine dominates
man as human being
receives lip sympathy

Man Placement
Quality

IEM Description
Organic evolution,
autonomous
Coordinating private
and public benefit
Through innovation,
uniqueness,
extraordinary result,
trouble
shootingholistic
Value oriented,
approach and equal
emphasis on both (skills /
values)

Man behind the

machine given due
regard. Healthy
philosophy of life.
Emotional stability
As per qualifications
More stress on natural
and
inclination and
experiences
Product
quality by ISO, Human character
quality, values,
TQM, QC. Human value, character, mind
quality plays minor role enrichment, whole man