Ethics&ValuesinManagement

ActivityBasedLarning
InterimPresentation
TeamB6
12February2015

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CORPORATEGOVERNANCE

Mechanisms,processedandrelationsbywhichcorporationsarecontrolledand
directed.

Includesrulesandproceduresformakingdecisions.

Governancestructuresidentifythedistributionofrightsandresponsibilities
amongdifferentparticipantsinthecorporation,
Directors
Managers
Shareholders
Creditors
Auditors
Regulatorsetc

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BUSINESSETHICS
Itistheappliedethicsthatexaminesethicalprinciplesand
moralproblemsthatariseinthebusinessenvironment.
Functionalareasinclude
Finance
HumanResourceManagement
SalesandMarketing
Production
Property
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IMPORTANCEOFETHICS

Longtermgrowth
Costandriskreduction
Anticapitalistsentiment
Limitedresources
CorporateReputation
Trustinthefirm
Fraudprevention
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UNETHICALPRACTICES

Corruption
Harassment,bullyingandVictimization
Disclosureofconfidentialinformation.
Intellectualpropertytheft.
Insidertrading.
Falsifyingfinancialtransactions.
Corporatesocialresponsibility
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FOCUSOFOURSTUDY
CorporateSocialResponsibility.
Intellectualpropertytheft
Insidertrading

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CORPORATE SOCIAL
RESPONSIBILITY
Corporateinitiativetoassessandtakethe
responsibilityforthecompanyseffectson
environmentandimpactofsocialwelfare.
Corporatecitizens

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CISCOS CSR
ACTIVITIES
Cisco practices the following CSR activities as told by
Archana Sahay,Asia Pacific Japan China, Community
Relation lead at Cisco:
Ciscos main focus areas are
primarily education,
critical human needs and
disaster relief.
Collaboration with NSDC to train 3,000 youth pan India
with more focus on people with disabilities in rural
sectors.
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 Tie up with Habitat for Humanity to provide funds and

volunteering hours for underprivileged.
Internal campaign known as the Global Hunger Relief
Campaign that supports NGO partner Akshaya Patra on
midday meals to 55,000 children annually on a daily
basis.

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 Employee Contribution:
The Cisco Foundation matches employee
volunteer
time
to
qualifying
non-profit
organizations with a $10/hour cash contribution.
Empanelled 33 NGOs through
partner Charities Aid Foundation.

an

external

In the year 2013, employees contributed more

than 10,000 volunteering hours.
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 Design of volunteering Hours:

The volunteering hours are designed in two ways at Cisco:
One is the traditional format wherein the employees
devote definite number of hours to particular
NGO/NGOs. This comprise of 9% of the employee
strength i.e., 9,000 hours of contribution.
The other is the STEM format i.e. science, technology,
engineering and maths, which is skill-based wherein
leveraging the expertise, time and technology
competence of the employees.

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INTELLECTUALPROPERTY
(IP)
Intellectualpropertyisanyinnovation,commercialor
artistic;anynewmethodorformulawitheconomicvalue.
IPisprotectedby,
Patents
Trademarks
Copyrights

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IPTHEFT
THECRIME
Stealingintellectualpropertyischeapandeasy.
Copyingsomeoneelseswork,thethievescanmakeahugeprofit.
Intellectualpropertytheftcancostpeopletheirjobs,damagethereputation
oftheoriginalmakerofthecounterfeitedproduct,causesicknessand
bodilyharm,deprivegovernmentsofdesperatelyneededtaxrevenue,and
evenresultinthespreadoforganizedcrimeandgangswhichinturncan
damagemorelivesanddestroyneighbourhood.
Itisntavictimlesscrime

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 IPinfringement
Ifyouusesomeoneelsesintellectualproperty(IP)withouttheir
permissionyoumaybeinfringingtheirIPrightsandtheymaybeable
takelegalactionagainstyou.
Patentinfringement
Patentinfringementtypicallyiscausedbyusingorsellingapatented
inventionwithoutpermissionfromthepatentholder.Thescopeofthe
patentedinventionortheextentofprotection isdefinedintheclaimsof
thegrantedpatent.
Copyrightinfringement
Copyrightinfringementisreproducing,distributing,displayingor
performingawork,ortomakederivativeworks,withoutpermissionfrom
thecopyrightholder,whichistypicallyapublisherorotherbusiness
representingorassignedbythework'screator.Itisoftencalled"piracy.

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Trademarkinfringement
Trademarkinfringementoccurswhenonepartyusesatrademarkthat
isidenticalorconfusinglysimilartoatrademarkownedbyanother
party,inrelationtoproductsorserviceswhichareidenticalorsimilar
totheproductsorservicesoftheotherparty.

Designinfringement
Ifyouuse,sellorimportsomethingthatisidenticalorsimilartoa
designregistration,withoutpermission,youmaybeinfringingthe
ownersrights.

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HOWTOPREVENTIPTHEFT
INTERVIEWWITHMR.SUNDARK.S
Allcossayethicsandprofitgohandinhand,Whatisyour
takeonthis?
GlobalDeliveryModelprinciple
Transparency
IncrementalApproachmethod.
Designthinking
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 WhatisyourcompanydoingtopreventIPtheft?
ToolsforIPviolation
Portalsforpublications
Licensedsoftware
Zerotoleranceapproachforviolators.

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