Industrial Immersion

Program
Dr. VK Sapovadia
Director, EEP, SBS
Ahmedabad
Dr. Kishor Barad
Director, UGP, SBS
Ahmedabad

Industry Immersion
Industry is the aggregate of
manufacturing or technically
productive enterprises in a particular
field, often named after its principal
product
Experience, which comes from
having worked within a specific
industry for several years

Industry
Economic activity concerned with the
processing of raw materials and
manufacture of goods in factories.

Industrial Dispute Act

Industry" means any systematic activity
carried on by co- operation between an
employer and his workmen (whether such
workmen are employed by such employer
directly or by or through any agency,
including a contractor) for the production,
supply or distribution of goods or services
with a view to satisfy human wants or wishes
(not being wants or wishes which are merely
spiritual or religious in nature), whether or
not,--

 (4) institutions owned or managed by organisations

wholly or substantially engaged in any charitable, social
or philanthropic service; or
any capital has been invested for the purpose of
carrying on such activity; or
(ii) such activity is carried on with a motive to make any
gain or profit, and includes- (a) any activity of the Dock Labour Board established
under section 5A of the Dock Workers (Regulation of
Employment) Act, 1948 (9 of 1948 );
(b) any activity relating to the promotion of sales or
business or both carried on by an establishment. but
does not include--

 (1) any agricultural operation except where such

agricultural operation is carried on in an integrated
manner with any other activity (being any such activity
as is referred to in the foregoing provisions of this
clause) and such other activity is the predominant one.
Explanation.-- For the purposes of this sub- clause,"
agricultural operation" does not include any activity
carried on in a plantation as defined in clause (f) of
section 2 of the Plantations Labour Act, 1951 (69 of
1951 ); or
(2) hospitals or dispensaries; or
(3) educational, scientific, research or training
institutions; or

 (5) khadi or village industries; or

(6) any activity of the Government
relatable to the sovereign functions of
the Government including all the
activities carried on by the
departments of the Central
Government dealing with defence
research, atomic energy and space; or
(7) any domestic service; or

 (8) any activity, being a profession practised

by an individual or body or individuals, if the
number of persons employed by the individual
or body of individuals in relation to such
profession is less than ten; or
(9) any activity, being an activity carried on by
a co- operative society or a club or any other
like body of individuals, if the number of
persons employed by the co- operative
society, club or other like body of individuals in
relation to such activity is less than ten;]

 IIP aims you to learn how to take on

the role of a manager in an industry
where you have limited experience
Essentially, success means
immersing yourself in that industry

Industry Immersion fosters

Extraversion
Interaction
Teamwork
Networking,

Expectations
To develop communication, and interpersonal
skills to be comfortable working in teams
Learn to interact well with others
Share ideas, and contribute in a consistent
manner to group goals while maintain personal
integrity, responsibility, and a professional identity
Learn to manage unforeseen challenges relating
to the specific environment
Innovative thinking
Changes in a variety of parameters such as group
composition, topic matter, deadlines..

 An important part of being a manager

lies in understanding the industry
where your product competes
You dont actually gets hands-on
market experience to understand a
market unless you work there
As an alternate, you really need is the
determination to immerse yourself in it
by simulation

 When you dont have actual

experience in a market, you first
need to understand the customers
within that space
This understanding is achieved by
reading everything you can, viewing
every video you can, and constantly
talking to everyone you can until you
get it, until you really understand the
industry

 Facilitating students to gain work

experience and expertise in their
field of studies

 Encouraging students to move up in

next hierarchy

 Sensitizing students on important

skills required in next hierarchy

 Allowing students to adapt effectively

to future position they visualize

 Developing students to become

effective leader in next hierarchy

 Developing students' good work

ethics

 Expanding students' network of

contacts

 Exploiting students capabilities for

self realization

 Lead students to capture relevant

information and documenting it for
effective presentation and self
marketing for next hierarchy

Projects some experience

As part of the IIP project work, a
student was tasked to develop a
training manual for the Courier Team,
to be used for its new courier
induction and refresher programs.

The project objectives

drafted:
To standardise and align existing
operational practices
To increase the couriers customer service
level to greater heights
To improve the couriers understanding of
the Standard Operating Procedures for
the various operations carried out and to
increase awareness of the couriers
responsibilities to their duty and vehicle

The way forward

Environmental analysis
Demand-supply study of the product
competitive analysis
Do a feature-by-feature breakdown
Determine how you might position your product
against a competitor.
Complete a very basic SWOC analysis (Strengths,
Weaknesses, Opportunities, Challenges).
Gather pricing details to figure out how you stack
up
Collect any marketing materials you can

Immersion learning
Specialty knowledge related to the environment
Professional, compliant conduct related to the
environment
Interpersonal, communication, and networking
skills
Entrepreneurial mindset
The extent and type of learning can vary
depending on how familiar the students are with
the topic and the environment before immersion
Drafting skill

 Adjust to the immersion environment

Adapt attitudes and behaviors compliant
with the particular environments
guidelines
Learn by living in the environment and by
permitting knowledge diffusion from the
environment
The learning is expected to be contextoriented and related to topics and conduct
relevant for the environment

Topic Selection & forward

The topic is timely and of high priority in
industry
Immersion learning is context-based
Learning beyond the subject matter
Your current position & role
Where you want to reach in near future?

Attention
Relevance of the selected research
for solving the societal, business and
or management-related problem
Current and novel
Research contribution

 Literature review
Awareness and understanding of
range of appropriate theoretical
perspectives
Methodological approaches
Strong discussion
Flow
Logic

Reference
Presentation
Titles
Subtitle
Charts
Tables
Annexure