Intro To Business Research

DR NEENA
DR DEEPAK CHAWLA
SONDHI
CHAPTER-1
RESEARCH
INTRODUCTION
TO
BUSINESS RESEARCH
CONCEPTS AND
What is research?
Management research is an unbiased,
structured, and sequential method of enquiry,
directed towards a clear implicit or explicit
business objective. This enquiry might lead to
validating existing postulates or arriving at
new theories and models.
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DR NEENA
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RESEARCH
CONCEPTS AND
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Types of research
RESEARCH
CONCEPTS AND
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Types of research
Basic research : the basic premise is the need
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to KNOW and the concern is primarily academic

in nature.
Applied research: Solution or action oriented
research, that is contextual and practical in

approach.
RESEARCH
CONCEPTS AND
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Types of research
Exploratory research is loosely structured and the
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basic premise is to provide direction to subsequent,

more structured method of enquiry.
Conclusive research is structured and definite in
orientation. These studies are usually conducted to

validate formulated hypotheses and specified
relationships.
RESEARCH
CONCEPTS AND
Exploratory vs Conclusive Research
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RESEARCH
CONCEPTS AND
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Conclusive research
Descriptive research: The main goal of this type
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of research is to describe the data

characteristics about what is being studied.
and
Causal research: Explores the effect of one or
more variables on other variable(s), with

reasonable level of certainty by controlling the
impact of other influencing variables.
RESEARCH
CONCEPTS AND
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The research process
RESEARCH
CONCEPTS AND
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The management decision problem
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Defining the research problem

Formulation of the working hypotheses
Construction of the research proposal
RESEARCH
CONCEPTS AND
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DR DEEPAK CHAWLA
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Formulating the research design

Sampling considerations
Collecting the data for the study
Data analysis and interpretation of findings
RESEARCH
CONCEPTS AND
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Research applications in marketing

Market & consumer analysis
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Product research
Pricing research
Promotional research
Place research
RESEARCH
CONCEPTS AND
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Research applications in finance

Asset pricing, capital markets and corporate finance
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Financial derivatives and credit risk modeling research

Market-based accounting research
Auditing and accountability
Other areas: financial forecasting, behavioural finance,
volatility analysis
RESEARCH
CONCEPTS AND
Training & development studies

Selection and staffing studies
Performance appraisaldesign and evaluation
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DR NEENA
Research applications in
human resources
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Organization planning and development

Incentive and benefits studies
Emerging areascritical factor analysis, employer
branding studies
RESEARCH
CONCEPTS AND
Research applications in
production & operations management
Operation planning and design
Demand forecasting and demand estimation
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Process planning
Project management and maintenance effectiveness
studies
Logistics and supply chain-design and evaluation
Quality estimations and assurance studies
RESEARCH
CONCEPTS AND
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Criteria for research

MUST have: a clearly stated research purpose/ objective
MUST have: a sequential plan of execution
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MUST have: a logical and explicitly stated justification for
the selected methods

MUST have: an unbiased and neutral method of conduct
and reporting
MUST have: complete transparency and ethical conduction
of the research process

MUST have: provision for being reliable & replicable
RESEARCH
CONCEPTS AND
DR NEENA
DR DEEPAK CHAWLA
SONDHI
END OF CHAPTER
RESEARCH
CONCEPTS AND

Intro To Business Research

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DR NEENA

to KNOW and the concern is primarily academic

research, that is contextual and practical in

basic premise is to provide direction to subsequent,

orientation. These studies are usually conducted to

Exploratory vs Conclusive Research

of research is to describe the data

Causal research: Explores the effect of one or

more variables on other variable(s), with

The research process

The research process

Defining the research problem

The research process

Formulating the research design

Research applications in marketing

Research applications in finance

Financial derivatives and credit risk modeling research

Training & development studies

Organization planning and development

Criteria for research

MUST have: a logical and explicitly stated justification for

the selected methods

of the research process

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